- Focus on Consumers: A commitment
to the belief that sustained business success stems only from providing consumers with
products and services that consistently meet or surpass their demands and expectations;
- Working together: Recognition
that the greatest consumer value can be offered only when organisations work together,
work internally and with their trading partners, to overcome barriers that erode
efficiency and effectiveness.
The Methodology: ECR encourages
companies to pursue continuous improvements under three focus areas: supply
side, demand side and enabling technologies.
Also a special note on Category Management and Electronic
Catalogue has been briefly covered.
ECR India: ECR
movement in the FMCG sector was launched in
India
in October 1999. GS1 India facilitated the formation of a
core group by bringing together retailers/manufacturers and
other potential supply chain trading partners. It provides
standards which facilitate ECR applications like CPFR, VMI
(Vendor Managed Inventory) systems, Automated Replenishment
etc. GS1 India also functions as the Secretariat for ECR
India.
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