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Global Data Synchronization (GDS) refers to exchange of trade item data, also known as master data, between CPG (Consumer Product Goods) manufacturers and retailers using a global, standard based network known as Global Data Synchronization Network (GDSN). It ensures data compatibility between trading partners and provides a framework for companies to continuously harmonize data attributes and values on systems used by various trading partners. This in turn allows Supply Chain partners to have consistent data in their systems at any given point in time. Data consistency helps in achieving higher accuracy in ordering & invoicing processes, higher fill rates, optimized truck utilization, efficient planograms for retail shelves, distribution centre space management, faster new product introductions and effective product promotions etc. 

Benefits of GDSN

Synchronisation of accurate, properly classified data results in improved accuracy of orders, fewer forms to fill out, fewer duplications and most importantly, a proven way to drive unnecessary costs out of the Supply Chain.

Benefits to Retailers 

  • Enhanced reporting, order tracking and planning abilities
  • Improved order and shipment accuracy
  • Lower logistics and labour costs
  • Better category and promotion management
  • Establish transparency in sourcing and pricing 
  • Less in-store labour requirement
  • Quicker checkout 
  • Better on-shelf availability

Benefits to Suppliers (Manufacturers)

  • Improved visibility for stock planning
  • Quicker new product introduction
  • Shorter lead time on product promotions
  • Fewer order defects
  • Efficient order sizing
  • Easier order tracking and tracing
  • Fewer return shipments
  • Higher percentage of perfect orders

Find more about GDSN