What Do Consumers Look For?

Are you helping consumers find these answers?

GS1 barcodes link your products with businesses and consumers

A single barcode scan on the product with a mobile phone:

  • Enables retailers and consumers to verify the authorized owner of a barcode and hence the brand
  • Helps in promoting products directly to consumers


Are you losing business from leading retail chains or online shopping websites?

It could be due to the absence of GS1 barcodes on your products

GS1 barcodes help in :

  • Unique and unambiguous product identification
  • Speedy consumer billing
  • Monitoring real-time stocks and FIFO management
  • Making products shelf or web-ready


See what our subscribers have to say?

For 8 years, we have been using GS1 barcodes on all our 400 SKUs to sell them through our own G+ outlets, franchised Gopaljee Ananda Fulfil stores and various multi-brand retail stores. These barcodes help us achieve faster billings at counters and to manage store inventory efficiently. We also have plans to leverage GS1 barcode numbers to list products with various grocery shopping websites and in automating dispatch processes.

R S Dixit, Gopaljee Dairy Foods Pvt. Ltd. (RSD Group)

I am happy to state that Amul was a pioneer in adopting the EAN/GS1 barcode way back in late '90s. We initially started using the barcodes for our export packings from 1997 and soon thereafter rolled it out for our packs in domestic market. Today, each of our 1100 SKUs have the GS1 barcode. It has been helpful to us and our trade partners including the modern format retail.

R S Sodhi, Amul

How else do GS1 barcodes benefit you?

  • Provides globally unique identity to your products with an international look & feel
  • Enables integration with global best practices and Retailer/Regulatory requirements
  • Enables easy product listing and visibility with popular search engines and online shopping sites which use GS1 product coding standards
  • Facilitate product track & trace and recalls, which are being demanded increasingly by regulators for enhanced consumer safety
  • Provide visibility to your company and its products worldwide through free listing in GS1 India's GEPIR service

What is GEPIR and how will it help you?

  • GEPIR – Global Electronic party Information Registry is an online look-up database for company and product information maintained by over 110 GS1 organisations worldwide of their members. All the 110 databases are linked with each other and contains information on over 1.5 million companies that use GS1 standards
  • Buyers/Retailers search extensively for suppliers through GEPIR, which is easily accessible at www.gs1india.org.in
  • When you register with GS1 India, your company/product information gets a free listing on GEPIR, providing you global visibility at zero additional cost.
  • Helps expand marketing opportunities manifold, not just in India but worldwide
GS1 India is a Standards organization set up by the Ministry of Commerce and Industry, Government of India, Bureau of Indian Standards & Apex trade/Industry bodies, including CII, FICCI, and ASSOCHAM etc.

Contact Us:


T +91(11)26168720

E info@gs1india.org


T +91(22)28576516

E info.mumbai@gs1india.org


T +91(80)23405552

E info.bangalore@gs1india.org

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