We are a not-for-profit standards organisation, set up by the Ministry of Commerce and Industry, Government of India, along with CII, FICCI, ASSOCHAM, FIEO, IMC, BIS, Spices Board, APEDA, and IIP. We help Industry in adopting global GS1 standards in their supply chains to enhance efficiency and profitability. 

GS1 standards facilitate unique and universal identification, capture and share of information on products and services, from point-of-origin to point-of-sale or dispensation. Most commonly, our standards are used in barcoding of consumer items and they enable important applications such as product authentication, track & trace, product recall, real-time stocks monitoring, online selling and more.

When industries use GS1 standards, consumers benefit from enhanced product availability, safety & security and making better purchasing decisions whether shopping online or offline.

Smart Consumer

Smart Consumer mobile app by the Ministry of Consumer Affairs helps brand owners to connect with consumers directly. The app is powered by GS1 India’s DataKart service. ​

DataKart Logo

Get discovered. DataKart makes it possible to reach new buyers and shoppers through retailers and online shopping sites, increasing sales.

The recently launched DataKart service is set to revolutionise product data exchange between brand owners, retailers/e-tailers and shoppers.

A cloud-based, product repository that meets omni-channel needs of brand owners, retailers and online shopping sites.

Companies endorsing GS1 Barcodes



Masters data management is one of the areas in which the FMCG industry has struggled in its connect with retailers and keeping up with their service level expectations. In most of the organisations, SKU master data is available in various scattered forms and consolidated form is a challenge still, that is where relevance of DATAKART tool has come into play with easy access of central depository of master data information. It has replaced the traditional manual method of data exchange with real time and more accurate data , and in the process, has improved fill rate and instocks levels. In Britannia from 2019 , it has also played a huge part with its process of auto allocation of GTIN through its tool and helped to fastrack our go-to-market plans for new launch SKUs and brands. The DATAKART tool is an important and relevant tool to embrace, especially in the age of digitisation and automation, improving supply chain efficiency metrics across stakeholders.

Supply Chain Manager - Channels

Its been almost 3 years now, where Kellogg has been successfully updating their Article Master Data on DataKart platform. Over the years we have clearly seen the advantages it has given us, w.r.t., accurate & quick Master Updates/Listings with our Trade Partners. It has also enabled us to be automatically complaint, on multiple criteria & norms followed in the FMCG Industry. All of this being is being done with complete ease, due to the user friendly interface. We believe this platform has great potential if adopted earlier on by the Manufacturer & the Trade/Retail Partners and their MDM strategy includes effective utilization of the Datakart platform.

Adil Elavia
Senior Manager – All India Logistics
Kellogg India Pvt. Ltd.

GS1 Datakart has been an extremely productive platform and provides value addition to ensure the overall authenticity of product information. It is a one-stop destination for accessing accurate and reliable information. The platform is user-friendly, and the team has always extended support in terms of arranging training sessions, webinars, forum discussions etc. It is also in line with the current trends and come up with various innovative solutions such as the newly introduced mobile app - ClickIt.

Mr Ajay Motwani
Head of marketing
Adani Wilmar

With GS1 we were able to utilise and channel Master Data Management for Top Retail Chains. This infact enhanced our Service Levels and led to many more Happy Customers. With ease we are able to pick low hanging fruits, which gives us more time to focus on our core business. Thank you very much for making our job easier.

Francis MJ
Regional Logistics Manager
Parle Biscuits

It has been a wonderful experience working with GS1 India towards strengthening traceability and enhancing market access for Indian spices. GS1 India’s world class expertise in the field of traceability and agricultural value chains is helping UNDP and Spices Board India in the development of India’s first ever blockchain-powered traceability system for Indian spices

Dr. Krishnan S.Raghavan
Head of Exploration, Country Accelerator Lab
United Nations Development Programme
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