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Consumers are Increasingly Using Smart Consumer Mobile App to View Product Details

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GS1 India

Jun 13, 2017

According to Report, The Smart Consumer mobile app of the Department of Consumer Affairs, Government of India was launched last year, to enable consumers to digitally access product information on their smartphones and to connect consumers directly with brand owners.

EAN/GTIN Importance

The Smart Consumer App receives its regular feed of product data from DataKart. A product’s information is displayed every time its barcode is scanned using the app.

Usage reports of the Smart Consumer mobile app show, over 12000 products have been scanned by consumers across India to view product details.

While consumers successfully viewed product details of brands that have uploaded their product information to DataKart, those that have not, are missing out on the opportunity to directly promote their products to consumers.

Don’t miss out on this opportunity to maximise your product’s visibility and grow your business. Upload and publish your product information from DataKart to the Smart Consumer mobile app today.

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