Barcodes play a crucial role in the e-commerce space, particularly for Amazon sellers. They enhance inventory management, streamline operations, and ensure compliance with Amazon’s requirements. This blog explores the importance of barcodes for Amazon Marketplace, their types, the process of acquiring them, and their implementation and optimisation in Amazon listings.
What are Barcodes?
Barcodes are rectangular or square images containing a series of black and white lines or dots arranged in unique patterns, used for identifying products. The primary purpose of barcodes is to encode product information in a format that can be easily read by scanners, enabling quick and accurate data entry.
Barcodes were first developed in the 1950s by Norman Joseph Woodland and Bernard Silver, inspired by Morse code. Over the decades, they have evolved from simple line patterns to complex 2D barcodes capable of storing vast amounts of information. Today, barcodes are essential in various industries, including retail, healthcare, logistics, and more, for efficient tracking and management of products.
Types of Barcodes
Each product barcode type serves specific purposes and caters to different product categories and markets, ensuring that items are accurately identified and tracked throughout their lifecycle.
Inventory Management
Barcodes for Amazon streamline inventory tracking by providing real-time updates and ensuring accuracy. For Amazon sellers, maintaining precise stock levels is crucial to avoid overselling or stockouts. Barcodes enable automated data entry, reducing manual errors and ensuring that inventory records are always up-to-date.
With barcodes, sellers can quickly scan products during various stages of the supply chain, from receiving shipments to processing orders. This speeds up operations and also enhances the accuracy of inventory data, helping sellers make informed decisions about restocking and managing their product lines.
Enhanced Efficiency and Accuracy
Using barcodes reduces human errors in order processing and speeds up operations. Scanning barcodes automates data entry, making the process faster and more reliable. This efficiency is particularly beneficial for Amazon sellers who are handling large volumes of products and orders.
Barcodes also facilitate the quick identification of products, enabling faster picking, packing, and shipping processes. This improved efficiency translates into shorter delivery times, enhancing customer satisfaction and potentially leading to positive reviews and repeat business.
Compliance with Amazon’s Requirements
Amazon mandates the use of barcodes for product identification. GS1 barcodes are the most reliable, as Amazon verifies their authenticity through the GS1 database. This verification ensures that the product listings are legitimate and reduces the risk of counterfeit products entering the marketplace.
Using GS1 barcodes also helps sellers comply with Amazon’s policies and guidelines, minimising the risk of listing rejections or account suspensions. This compliance is crucial for maintaining a good seller reputation and ensuring continuous operations on the platform.
Non-GS1 barcodes pose risks like listing rejections and account suspensions. Amazon often checks the authenticity of barcodes against the GS1 database, and using non-GS1 barcodes can lead to complications. It is recommended to use GS1 barcodes to avoid these issues and ensure compliance with Amazon’s policies.
Adding Barcodes to Product Listings
In Amazon Seller Central:
Navigate to the Product Listing Page: Log in to your Seller Central account and go to the inventory section.
Enter the Barcode Information (GTIN) in the Designated Field: For each product, enter the GTIN in the appropriate field. Ensure that the GTIN matches the product details accurately.
Ensure the Data Matches Your GS1 Records: Double-check the information to ensure consistency between your GS1 records and the Amazon listing.
Labelling Your Products
Proper physical labelling is crucial for ensuring that barcodes are easily scannable and correctly applied to products. Follow these steps for labelling:
Print Barcodes Using a Reliable Service: Use a professional printing service to produce high-quality barcode labels. This ensures that the barcodes are clear and scannable.
Attach the Barcode Labels Securely to Your Products: Place the labels in a location that is easily accessible for scanning. Ensure that the labels adhere well to the product surface and do not peel off during handling or shipping.
Improving Search Visibility
Barcodes play a role in Amazon’s search algorithm. Accurate and complete barcode information helps Amazon’s system better understand and categorise your products. This improves your product’s visibility in search results, potentially leading to higher traffic and sales.
To optimise your listings:
- Ensure Accurate Barcode Information: Double-check that all barcode information is correct and matches your product details.
- Complete All Relevant Product Attributes: Provide as much detail as possible about your products, including dimensions, weight, and other attributes that can help Amazon categorise them accurately.
Leveraging Barcodes for Better Analytics
Barcodes help track sales performance and gather data for market analysis. By analysing barcode data, sellers can identify trends, monitor inventory levels, and adjust their strategies accordingly.
Utilise Amazon product barcode data to:
- Track Sales Trends: Monitor which products are selling well and which are not. Use this information to adjust your inventory and marketing strategies.
- Analyse Market Performance: Identify market trends and consumer preferences to tailor your product offerings and marketing campaigns.
Successful Amazon Sellers Using Barcodes
Many successful sellers attribute their growth to efficient barcode usage. They achieve better inventory management, reduced errors, and improved customer satisfaction. For instance, sellers who use barcodes effectively can quickly locate products, fulfil orders faster, and maintain accurate inventory records, leading to smoother operations and happier customers.
Common challenges include incorrect barcode labelling and data entry errors. Overcome these by following best practices:
- Regularly Audit Your Barcode Processes: Conduct periodic audits to ensure that all barcodes are correctly labelled and entered into your inventory system.
- Train Staff on Barcode Usage: Ensure that your staff is well-trained in scanning and handling barcodes to minimise errors and improve efficiency.
To generate a barcode for Amazon, register with GS1, purchase a GTIN, and assign it to your product. This GTIN will be used as your product’s barcode.
You can get barcodes from GS1, the official global standards organisation. GS1 is the only authorised source.
Yes, Amazon requires a unique barcode (GTIN) for each product listing to ensure proper identification, tracking, and inventory management.
Register with GS1, purchase a Company Prefix or single GTINs, and assign the GTINs to your products. Ensure to follow the guidelines for accurate barcode generation.
The cost of barcodes varies based on the number of barcodes and the annual sales turnover. For example, for companies with a turnover of up to 5 crores, 100 barcodes for one year cost ₹44,890, while 1,000 barcodes for one year cost ₹48,430.
Can I buy one barcode?Yes, GS1 offers single GTINs for small businesses with limited products. This is a cost-effective option for sellers needing only a few barcodes.
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