Today, consumers believe in making informed purchases. It is therefore a necessity for businesses to provide accurate and complete details, accessible to all. With consumers continuing to become more aware, businesses regularly strive to meet their expectations by providing authentic information. To promote this customer-centric approach, regulatory bodies like FSSAI (Food Safety and Standards Authority of India) and BIS (Bureau of Indian Standards) have also mandated the inclusion of product information on product packaging. These regulations are designed to enhance transparency and ensure consumers have access to essential product information. To facilitate compliance with these requirements, the DataKart platform was introduced as a powerful product data management tool for the industry.
DataKart is a product data management and sharing platform developed by GS1 India to foster transparency in the product supply chain and to optimise processes. Businesses leverage this platform to upload detailed product information and ultimately empower consumers in making the right purchase decision. It is the national product data repository that stores information on all retail products and also automatically shares information with the GS1 Global Registry and other data aggregators. The platform was launched in the year 2011 and since then, businesses have been harnessing its cutting-edge solutions to upload, share, update, and manage product data effortlessly at one place, that too, in real-time.
Before the introduction of DataKart, retailers and manufacturers heavily depended on third-party system aggregators to share, manage, and provide product data. This traditional data sharing system needed a quick and reliable solution to problems such as information duplicacy and manual errors. With the adoption of DataKart, industries benefited from accurate product information flow, operational excellence, standardisation of product data, and improved consumer satisfaction. Being the only centralised product data repository, DataKart holds authentic and up-to-date information on every product being sold in the market which can be easily accessed by retailers, suppliers and consumers through ‘Verified by GS1 portal’ and ‘Smart Consumer app’, respectively. Let’s understand what type of information manufacturers upload in the system and how it helps the industry.
DataKart can store detailed information on products. The different types of data that can be uploaded on DataKart are mentioned below –
Now that you know the benefits and features of DataKart, it’s time you start your journey of achieving operational excellence and meet consumer expectations effortlessly. To do so, follow the provided steps –
Step 1: Register for GS1 barcodes by visiting the ‘Register for Barcodes’ page.
Step 2: Fill out the complete form by providing necessary details about your company such as the company’s turnover, name and address. Additionally, provide all the documents as and when asked in the form.
Step 3: Select the number of barcodes you want to get registered for. Please note you can only renew this subscription, hence consider your future business expansion and requirement needs as well.
Step 4: Pay the barcode registration fees and submit the form.
Step 5: You will receive your barcode allotment letter along with your GCP (Global Company Prefix) in the next 7-10 working days.
Step 7: The GCP provided to you can be used to log in to the DataKart platform and avail its features.
GS1 DataKart is a national product data repository of all retail products. It allows businesses to upload, manage, share and update product information all in one place.
GS1 DataKart promotes accurate information flow throughout a product's supply chain journey, this ensures information is consistent and standardised across all systems thus improving supply chain efficiency.
To add information on a new product, you can simply create a new product entry in DataKart. To know the step-by-step process for it, watch this video - https://www.youtube.com/watch?v=bV0jo1H4UCI
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