Product data inconsistency is a huge problem, and many Indian brands face this problem. Their product information is inconsistent across multiple platforms. This issue quietly drains lakhs of rupees through lost sales, poor search visibility, and delayed onboarding without the business’s knowledge. A recent study conducted on consumer purchase decisions explains why. The study concludes, quality of product data has the most influential role in a consumer’s purchase journey. All this makes having a standardised product data management system important. GS1 India developed DataKart to fill this gap in the Indian market. It is a single platform that allows businesses to upload, edit, update, and share product information across all stakeholders in a standardised and structured way. In this blog, we will explain what DataKart is, why it matters, its main features, how to use it step-by-step, and how it helps brands work smarter.
DataKart is the national product data repository, developed and managed by GS1 India. The service is 100% online and helps thousands of brand owners and manufacturers, streamline their product data management process. Currently, it stores information on over 42 million products and is trusted by more than 30,000 companies. It is the central house of product information and enables business owners to easily upload, share, and update product data, throughout the product lifecycle, with 100% accuracy, in near real-time.
DataKart gives businesses full control of their product data and helps maintain a single, reliable version of truth across the supply chain. It supports:
It seamlessly works with the global product data repository, Verified by GS1, and services like the Smart Consumer app, ClickIt app, and DataKart Trace (for product traceability). Once a business obtains its GS1 Company Prefix (GCP) from GS1 India, they receive DataKart’s login credentials.
Inconsistent product information leads to several problems. E-commerce marketplaces often reject listings because of mismatched details. Wrong attributes like incorrect MRP, size, weight, or ingredients cause customer confusion and dissatisfaction. This increases product returns. Over time, retailers and marketplace partners lose trust when a brand’s data is unreliable, which affects visibility and onboarding speed.
At the Retail Level -
The way marketplaces function today is very different from how it was a few years back. Retail advancements have made selling environments complex for everyone. Today, businesses are present on D2C (direct to consumer) websites, multiple online marketplaces, offline retail channels, and are even doing exports. All these different platforms require businesses to provide product data in different formats. Without a unified system, keeping everything updated and organised becomes messy and time-consuming.
To begin your journey on DataKart, you need to first be registered for GS1 barcodes with GS1 India. Follow the steps below to get registered -
Step 1: Visit GS1 India website or follow this link - https://www.gs1india.org/.
Step 2: Under services tab, click on ‘Register for Barcodes’.
Step 3: Fill the complete barcode registration form and submit the fee.
Once your registration is complete, you will receive your allotment letter along with your GCP number and GS1 India DataKart login credentials, to your registered email address. You can use these credentials to log into your DataKart account and start generating GTINs.
Here is a step-by-step process of generating GTINs through DataKart -
Step 1: Log into DataKart using the credentials provided to you via email.
Step 2: Select ‘Create Product Data’
Step 3: Fill in all your product information. Please note that fields marked with ‘*’ are mandatory.
Step 4: Click next and select where you will be selling your products. Select both in case you are selling on both online and offline retail channels.
Step 5: Upload images of the product in the next section
Step 6: Provide all the necessary information in the next sections.
Step 7: Once completed, you will get a GTIN of the product.
Step 8: Encode this GTIN into your preferred data carrier to uniquely identify your products.
DataKart is an online product data management and sharing service. It allows stakeholders to have consistent product data across platforms.
Yes, DataKart can be used for sharing data with online marketplaces. The product data uploaded by you on DataKart will automatically be used when you enter product GTIN for listing purposes.
Yes, you need to be a GS1 India subscriber to use DataKart.
DataKart is for everyone, no matter the scale of the organisation. MSMEs can register for GS1 barcodes with GS1 India and claim 80% reimbursement on their barcode registration fee from the Ministry of MSME.
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