Product data complexity can be defined as a measure of its accessibility to the viewer. Accessibility does not simply mean ‘access’, but also how easily the data can be interpreted and used. In a supplier/retailer relationship, product data complexity is a two-way street. Even if you can manage complexity from one end, it does not automatically ensure that the other party involved in the relationship would be able to do the same. What is done by a manufacturer or brand owner needs to be transparent to the retailer or wholesaler who is selling the goods. The concept and its implication are the same for the service industry and even the technology domain, however, the management of complexity is done through different modes and mediums.
Someone who is making a product is concerned about the following aspects of product data:
When we look at product data from the perspective of a reseller or wholesaler, the following aspects need to be focused upon:
Both manufacturers and brand owners have many responsibilities apart from just managing product data. For example, a manufacturer would need barcodes to improve product visibility and credibility. He would also need traceability services for enhanced counterfeit detection. The best way to achieve all these functionalities is by choosing a single-point partnership with GS1 India.
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