Do you remember the time when data management could simply be done with the help of an Excel sheet? It was when data was available on a smaller scale and businesses decisions were not analytics oriented. However, emerging technologies such as IoT, Artificial Intelligence, Machine learning, Cloud computing, etc., have facilitated large data collection, and analytics for business management. With product information management systems becoming a necessity, their advantages are making organizations top the charts of profitability and innovation. In this article, we will discuss Product Information Management and how GS1 India’s DataKart provides a holistic approach to mastering data management and exchange. However, before going into that, let us define Product Information Management.

Product Information Management (PIM) is a centralized cloud-based solution for collecting, storing, and managing product information. It is a source from where you can access all your product information and share it among others seamlessly and securely. Product Information Repository is the cloud storage where all the data, including price pertaining to the region, master data of the product, and its HSN codes, are stored. DataKart is the national product data repository for storing and sharing product master data. It is governed by GS1 global standards. GS1 India’s DataKart allows companies to maintain an accurate, and single source of truth, which can be shared in real-time. Ecommerce websites, retailers, data aggregating companies are using DataKart for accessing authentic and trusted information on products effortlessly. DataKart helps them access trusted product information, which is directly populated by brand owners. It also enables brand owners to connect to consumers directly through the Smart Consumer app, and gather relevant their feedback, in the form of reviews and ratings, informs them about regulatory certifications and quality standards, etc. PIM has become a need for e-commerce websites for managing large product portfolios and thousands of SKUs.

Over years, GS1 India has gained the industry’s trust with its services. DataKart helps in sharing product data as per the required file formats of retailers and e-tailers, and hence, the same information can be shared in multiple formats, multiple times, in a couple of clicks.

All the product information in DataKart is linked with the product’s unique barcode numbers – GTINs.

These unique codes also enable brand owners to collect, link, store and update product information as it moves through the supply chain. DataKart platform meets your B2B, B2C, and B2G business requirements. It also enables efficient and targeted traceability through DataKart Trace. DataKart MDM exchange service enables expediting product listing process, optimizing planogramming by providing information on product dimensions, providing alerts for product information change, enabling validation of license/certificate, ensuring compliance with statutory labelling/marking guidelines, and helping consumers make an informed purchase decision.

DataKart is a B2B platform for storing, managing, and sharing your product information. With its value-added services such as product catalogue management, product imaging and measurement, data synchronization, authentication and traceability services, it provides a holistic approach towards your Product Information Management.    

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