The outbreak and fast spread of COVID-19 has disrupted many businesses, supply chains and industries. This has necessitated a new approach to the way we work and live, with social distancing norms and work-from-home becoming the new normal. Staying true to its mission and core values, GS1 India has embraced technology and adopted innovative and agile ways of working, ensuring safety for teams and business continuity for our subscribers. This year, we have launched dedicated helplines and online chat to better support our subscribers.
For business, it was yet another year of satisfactory performance with the growth of 17% in new subscriber acquisition for allocation of unique product codes, DataKart and consulting services.
GS1 India is poised for the digital future and is continuously helping industries transcend towards a data first approach. To support our subscribers better, we have been constantly enhancing DataKart platform by offering new services. This year, we have introduced an imaging app – ClickIt, to help our subscribers easily create digital product catalogues, list their products on popular e-commerce platforms, and gain access to wider consumer base. Also, a couponing module has been added to help brand owners uniquely identify, manage and redeem coupons.
Our data first approach is decluttering MDM systems, reducing human error, and turning beeps into clicks. Harnessing the power of product data enables retailers and online marketplaces to run their operations better. This year, major e-tailers have started using GTIN Validation service for validating product codes (GTINs) and fetching additional attribute information on products.
We believe that a constant process of learning is the best way to move up the value chain and cope up with the pressures. Hence, we organized regular knowledge sharing sessions for our subscribers and staff members to help them grow.
Several traceability projects were initiated this year. This includes UNDP and Spices Board’s blockchain-based traceability pilot for chili and turmeric farms using GS1 standards; use of GS1 India’s traceability service for end-to-end order tracking by Tata Pravesh; and technical feasibility study for Indian Navy to better manage their ammunition inventory.
Further, we supported our subscribers comply with unique identification requirements of Department of Agriculture, Government of India, and Saudi Standards, Metrology and Quality Organization (SASO).
GS1 India is partnering with Authentication Solution Providers Association (ASPA) to strengthen anti-counterfeiting ecosystem and take the fight against counterfeiting to the next level in India, using global standards. Jointly, we will sensitize stakeholders in this respect and will spread awareness and motivate brands and customers to use ‘Smart Consumer’ – an app launched to empower consumers with digital product information. This year, GS1 India enabled Bureau of Civil Aviation Security develop certificate registry by leveraging document identification standards for unique identification and authentication of Aviation Security (AVSEC) certificates.
GS1 India has also organized a goal setting meeting, with the theme ‘Gearing Up for growth and Aligning with GS1 Global Priorities’, to develop a 5-year growth plan of the organization. For motivating employees, we have also constituted performance awards. Going forward, we would continue to support SMEs and industries with adoption of global standards, knowledge sessions, quicker query resolution options, and better information accessibility through redevelopment of website and Smart Consumer app.
I take this opportunity to thank our president Dr. Srikar Reddy, members of the Management Board, GS1 Global Office, and GS1 Member Organisations for their continued support and guidance. I would also like to thank GS1 India team for their commitment in supporting our subscribers to ensure continuity of service and establishing enduring relationship with them, particularly during the COVID-19 crisis.
Here’s an update on some of the recent projects of GS1 India
UNDP Accelerator Lab India, along with GS1 India and Spices Board joined together to develop blockchain-based traceability system for Indian spices.
To comply with FSSAI's recommendations on product recall and traceability, Indian Army implemented DataKart Trace to achieve standards-based traceability system.
GS1 India’s Consultancy and DataKart Trace services enables Tata Pravesh to establish end-to-end traceability of its product and manage warranty claims.
GS1 India pivoted into Digital Link services (QR code) services to support pesticide manufacturers comply with the notification of Department of Agriculture.
UP State Excise Department
Department of Excise, Govt. of UP, plans to adopt global standards with an objective to enhance consumer safety by ensuring that consumers get access to genuine liquor only.
Oxygen cylinder manufacturers
GS1 India is supporting the oxygen cylinder manufacturers to comply with DPIIT’s requirement, using our Digital Link based QR Code services.
To avoid the possibility of counterfeit, Tata Steel plans to use DataKart Trace, to enable consumers authenticate its pressure vessels.
GS1 India conducted a technical feasibility study for DGONA to ease their challenge of tracking ammunition in Naval Armament Deports and ships.