Sell Through Multiple Retail Channels

The retail sector is continuously growing and evolving. ‘Beep’ of a barcode scan is heard over 6 billion times a day all across the world. Whether it is a neighbourhood kirana store, a supermarket or an e-commerce site, the customer wants a seamless shopping experience. GS1 standards for unique identification, standardised capturing and sharing of trusted data for products can help retailers provide a seamless consumer experience across platforms, besides improving processes efficiency.

Join the two million companies using GS1 barcodes worldwide.

Register to get your barcode.

Benefits

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Uniquely identify products using GS1 barcodes or EPC/RFID

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Faster Product Listing

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Verifiable Product Information

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Efficient Supply Chain Management

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Better Inventory Visibility

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Compliance with Regulatory Requirements

Retail Categories 

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Dairy
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Personal Care
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Cosmetics
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Consumer Electronics
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Consumer Packaged Goods
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General Merchandise
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Fresh Foods
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Apparel

Services for retail suppliers 

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Product Data Management

Upload and manage product details for each SKU, along with its unique barcode number

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Product Data Sharing

Seamlessly share SKU details with retailers and e-commerce portals

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Product traceability

Track and trace the journey of a product throughout the supply chain

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Counterfeit Detection and Product Authentication

Authenticate genuineness of products by scanning its barcode

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Inventory Visibility

Get insights on supply chain inventory to optimise demand forecasts.

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Digital Link

Remain in complete control while linking to any number of information sources, all from one symbol.

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Recall

Improve the efficiency and speed of product recall operations

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Coupon management

Manage coupons and their redemption using DataKart coupon management

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Reach to consumers

Use Smart Consumer app to reach out to consumers directly with your product information, promotions, etc.

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Validation by retailters/e-tailers

Enable validation by retailers and e-tailers to verify the product barcode numbers

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Future of On-pack Coding

Currently, there are number of codes and symbols printed on a product packaging. These include multiple barcodes, which includes that for product identification, traceability, communicating marketing information, etc. GS1 is partnering with industry to develop standards for on-pack coding to reduce the number of symbols on a package. The way forward is 2D barcodes that can be scanned and evaluated through multi devices across scanning environments.

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