Authentication & Counterfeit Detection

Counterfeit products are a threat to consumer safety. The increasing level of counterfeit activity in all sectors poses a huge challenge to industry and governments around the world. More so with today's online marketplace models, where e-commerce platforms only facilitate the trade between buyers and sellers without physically handling goods and buyers only get to see the product, after its purchased and delivered to their home, making it easier for counterfeiters to flourish.  

Counterfeiting is not a victimless crime but one which can have dire consequences for citizens and industry alike. 

One of the key underlying causes of the successful growth of counterfeiting is the inability of current supply chain systems to effectively counteract this criminal activity. The answer lies in greater visibility, traceability and transparency across supply chains from raw material to point of sale/use. GS1 and its interoperable standards support industry and government agencies to put effective solutions in place to tackle the problem. 

GS1 standards provide the much-needed foundational layers and building blocks that allow organisations to focus more on how to use the information rather than how to get the information. It helps to improve collaboration, traceability, transparency, security, and visibility in the supply chain. 

TraceabilityTraceability and supply chain visibility also enable verification and authentication

GS1’s Global Traceability Standard (GTS) defines how industries should maintain complete traceability (Track and Trace) of all products from raw material to finished products and their movement along the supply chain. Capturing and sharing of real-time event data plays a vital part in helping to secure supply chains and reduce the risk of counterfeit penetration while goods are in transit. 

GS1’s global standards for identification of products, locations, and the communication of data associated with each can form the basis for a company’s anti-counterfeit protocols and brand protection strategies. Specifically, GS1 standards enable globally unique object identification to be used in conjunction with multiple authentication systems and tools. On being identified, products can then be easily cross-checked and verified online through a database at every point of the supply chain. When identification numbers match database content, the particular product can be regarded as authentic. 

Brand owners can provide consumers, customs and other market surveillance authorities, access to information from the online database, which could help them to accurately identify objects and then route their verification query to the authoritative source for further authentication purposes. Read about the track and trace system implemented by the Indian Govt. that detects counterfeits by enabling authentication of pharmaceuticals exported from India

Read CII report for counterfeit detection.

Document Identification & Authentication 

Not just for products, GS1 standard’s enable the unique identification and authentication of documents such as skill certificates, trade licenses, academic certificates, etc.

Through the use of GS1 barcodes, users can use their mobile phones to scan the barcode printed on a certificate/document to access an online database to compare the information they see on the printed certificate/document. 

Several Central and State Government entities in India provide document authentication through GS1 standards. View list of successful implementations