With the world transforming digitally, a brand owner needs to build and maintain a strong & a powerful online presence for its products with accurate & up-to-date information. This would help them build up a success story which is directly proportional to consumer interaction & trust.
Brand owners need traffic on their product pages to enable sales and enhance their product’s visibility in search engines. The number of visitors on the product sales pages is equivalent to the number of potential consumer opportunities you may have. Better qualified leads turn into conversions which help sell your product or service, attract new customers, and continue to expand your business.
In today’s blog post, we’ve listed down ways to push or increase traffic towards your product page. So, you can build on your success today and start competing with market leaders in your product segment/category.
Let’s get started:
1. Advertise your product on various social media platforms
First and foremost, to increase traffic to your product page is to advertise. Advertise your product on various social media platforms. It is a great way to drive more traffic, attract customers and get your product’s content/promotions across the right target audience
2. Optimize your webpage with right keywords
If you’re going to add great and relevant content on your product’s page, then it is essential for you to understand the role of SEO in driving more traffic to your page organically.
SEO is a marketing strategy that makes the e-Commerce site show up for different keywords/search terms, which are relevant to your product. Therefore, if anyone enters a search word in Google, the top result, your product page will appear in the search results. SEO and content work hand-in-hand. Great content with relevant keywords help boost traffic on the page organically and increase the rank of the page in search engines.
A good starting point here should be to think about which search terms your product’s page already ranks on.
3. Write attractive headlines to boost CTR (Click Through Rate)
CTR is a technical term to define the clickability of search results. For example, if after getting relevant google ranking for your page and you’re still not being able to drive more traffic to your page, it will be called that your headlines have low CTR.
CTR can be used to gauge how well your keywords and ads are performing. CTR displays a well-written ad – several people who saw it were persuaded that they should participate and react to the page by clicking the link.
To trigger people to visit your page, you have to use power words for psychological and emotional response
4. Invest in GoogleAdwords
Don’t underestimate what online advertising can do to help your business increase your page traffic. One of the best and fastest ways to increase traffic to your product’s page is advertising through Google Adwords. Google AdWords is a form of pay-per-click ads, designed to draw more users to your page.
5. Label your products with barcodes
Did you know that barcode numbers of your products can also help you get better Google ranking?
Yes, you read it right. You can boost your products’ page ranking by using the unique GS1 barcode number of your products in web pages. GS1 barcodes help in the enhancement of products online results, as Google has shown the 40% improvement in the product’s search results when a barcode number is used on the product’s website or webpage, resulting in higher visibility in the marketplace which attracts more business.
Other than this, barcode numbers, subscribers through GS1 India, help in unambiguous and universal identification of products, free barcode management from DataKart service, and compliance with product data requirements of FSSAI, AGMARK, etc.
Bring more traffic to your product’s page using these tips which will support your business and help increase product sales.