How we engage with Industry

GS1 works closely with companies of all sizes, from small, family-owned businesses to large, multi-national organisations and various Industry bodies around the world like the Consumer Goods Forum (CGF) and The Global Food Safety Initiative (GFSI) among others, to deliver benefits the whole industry can enjoy.

In India, we work closely with CII, FICCI, ASSOCHAM, and others to ensure our standards are leveraged to solve Industry problems such as operational inefficiencies in supply chains, counterfeit detection, authentication, traceability, and recalls. As knowledge partners, we team up with Industry bodies to speak at industry forums, conduct training programs, gather industry insights through surveys and field studies, and prepare white papers and case studies, to educate and provide guidance to Industry. 


We introduced the Efficient Consumer Response (ECR) concept in India by setting up ECR India (affiliated to ECR Asia) in 1999. Some of the founding members of ECR India included Hindustan Unilever, P&G, Johnson & Johnson, Nestle, Godrej Consumer Products, PwC, Transport Corporation of India, GS1 India and CONCOR among others.

ECR, a supply chain management (SCM) movement in the fast-moving consumer goods (FMCG) industry, is focused on driving collaboration between suppliers, retailers, wholesalers, and third party service providers to create cost effective and responsive supply and demand chains to serve consumers better.

This is the only forum of its kind that brings various stakeholders of the Retail/FMCG Industry together to overcome barriers that erode efficiency and effectiveness. Some of the projects/studies undertaken through ECR India include Out-of-Stocks, Data Exchange, and Collaborative Logistics.

Industry Associations

At the national and regional levels, we regularly engage with Industry associations like the Indian Dairy Association (IDA), All India Bread Manufacturers' Association (AIBMA), Clothing Manufacturing Association of India (CMAI), Electric Lamp and Component Manufacturers' Association of India (ELCOMA), Pharmexcil and several others, to educate and advise them on the benefits of adopting GS1 standards in barcoding to help grow their business.

By adopting global barcoding standards, companies can quickly enter both the export market and organised retail sector (online and offline) and build credible brand image and consumer trust.

If you would like to know how GS1 standards can benefit your industry, write to us at