In these turbulent times, the technological revolution has taken over the various industries worldwide and the supply chain is no exception. Various industries are estimating the challenges presented by the situation and making strategies to overcome these by realigning the processes. It is also considered necessary for businesses to evolve with changing marketplace trends, consumer buying patterns, delivery expectations, and restructuring market synergies.

Latest developments and trends in the supply chain have put more emphasis on technology-driven processes to reduce operating costs and increase efficiencies. Digitization in the supply chain means a faster process and better visibility using technological solutions. One such digitization is aimed at achieving better visibility to the movement of goods in the supply chain. It is known as product traceability.

Although most people equate traceability with product recalls, however, the traceability program is much more than just that. If your company is searching for opportunities to automate the manufacturing line and development schedules, a product traceability program is worth considering as it will not only help you achieve only that but also brings in varied other business benefits.

Traceability refers to the organization’s ability to identify, track, and trace elements of a product/consignment as it moves along the supply chain from raw goods to finished products. To ensure a smooth and error-free supply chain operation, GS1 India has come up with a seamless traceability service that enables manufacturers to easily track and trace their products, right through the journey from origin to the point of its sale and consumption. Effective traceability solution not only helps companies to respond to the problems (such as product counterfeit and need for recall) immediately but also anticipate and prevent them.

To maintain an effective traceability system across trading partners, it is important to uniquely identify either batches or individual units of products. The extent of traceability is decided by the objective that the manufacturer trying to achieve by using a traceability system.

Most of the product manufacturers track up till the batch level to ensure targeted and efficient recalls; however if the business is aiming at effective counterfeit detection for high value item, it is worth considering a unit-level tracking of products.

GS1 India’s Traceability Solution provide manufacturers/brand owners with all the necessary framework to enable both – unit and batch-level traceability of their products across the complete supply chain.

It is also easier and more effective to achieve traceability using the global GS1 standards because these standards are technology and vendor-independent, and enable all trading

partners (big or small) to use a common system and compile/record information in a common manner.

Benefits of GS1 traceability solution

  • Counterfeit detection, detecting frauds, etc., to preserve the reputation and identity of the company
  • Having accurate and precise product information and control over the movement of the products as when they move in the supply chain to ensure no pilferage/wastage.
  • Targeted product recall, whenever required
  • Reduction of operational costs over a period of time
  • Elimination of manual errors, leading to operation efficiency

Therefore, the need of an hour is to take advantage of the benefits of GS1 India Traceability Solution and remain competitive in the marketplace.

Don’t just wait, avail for GS1 India’s Traceability Solution.

To know more, visit:

Was this article helpful?

Recommended Blogs

Smart Choices, Simple Solutions: Understanding the Consumer World with Smart Consumer Platform

Businesses are increasingly seeking solutions to streamline operations and improve direct engagement with consumers. The Smart Consumer...

  • July 17, 2024
The Role of Product Traceability Solutions in Food Safety and Compliance

Traceability in the food industry refers to the ability to track any food item through all stages...

  • July 16, 2024
What You Need to Know About Different Types of 2D Barcodes

2D barcodes are a step beyond the classic barcodes on product packaging. These two-dimensional versions store a...

  • July 12, 2024
Need Help?

Chat Support