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Month: December 2024

The Role of Product Barcodes in the E-commerce Industry

Posted on by Heena

Barcodes are essential to promote and achieve process efficiency in the e-commerce industry. They play a crucial role in product’s unique identification, ensuring that information about each product is accurately represented and is updated consistently throughout its lifecycle. Barcodes simplify inventory management and enhance order fulfillment processes, making them indispensable for online retailers. In this blog you will learn the importance of adopting authorised product barcodes for your e-commerce selling journey, the types of barcodes, where to get these barcodes from and how to get them.

 

Understanding the Importance of Product Barcodes in E-commerce

Standardisation is critical in every aspect of our lives; barcodes help businesses bring and implement standards of product identification in the e-commerce industry, facilitating unique identification of each product being sold. This translates to faster and more reliable order processing, enhancing customer satisfaction. Barcodes also facilitate seamless integration with logistics systems, enabling precise shipping and delivery tracking. Overall, their application in e-commerce significantly boosts operational accuracy, efficiency, and the overall customer experience. 

 

To effectively implement barcodes in your e-commerce operations, utilising a product barcode generator is crucial. In India, only GS1 India is authorised to issue barcodes to Indian businesses that plan to sell products in the online and offline markets. When a company gets registered for GS1 barcodes, they are provided with a Global Company Prefix (GCP) to access their DataKart account. DataKart is the national product data repository of products available in the Indian market. 

 

DataKart helps create unique barcodes for each product, ensuring accurate identification and tracking throughout the supply chain. Each barcode number carries specific information about the product it represents. Understanding the barcode number meaning is crucial for accurate product identification and tracking. For example, the first few digits of a barcode indicate the country code, ‘890’ is the company prefix allotted by GS1 to GS1 India. The country code is followed by the company code – that is the code assigned by GS1 India to that specific company for its unique identification. The next few digits represent the product code and the last digit is termed, the ‘check digit’, used to validate this Global Trade Item Number (GTIN). This standardised structure allows efficient and error-free data management across various systems. 

 

How Product Barcodes Benefit E-commerce Businesses

Barcodes provide several benefits to e-commerce businesses, including enhanced inventory management, improved order fulfilment and shipping, and a seamless customer experience. 

  • Streamlining Inventory Management

Barcodes facilitate efficient inventory tracking and management by providing a unique identifier for each product. This allows e-commerce businesses to monitor stock levels in real-time, reducing the risk of overstocking or stockouts. Real-time inventory updates help businesses respond quickly to market demands, ensuring that popular products are always available for customers. 

  • Enhancing Order Fulfilment

Barcodes play an essential role in optimising order processing and fulfilment. They reduce errors by ensuring the correct products are picked, packed, and shipped to customers. This improves shipping accuracy, leading to higher customer satisfaction and fewer returns. Barcodes also speed up the fulfilment process, allowing businesses to handle more orders efficiently. 

This reduces errors and enhances customer satisfaction by ensuring orders arrive correctly and on time. Barcodes also help businesses track shipments, providing customers with real-time updates on their order status. 

  • Facilitating Seamless Customer Experience

Barcodes enhance the customer experience by providing easy access to product information and enabling mobile shopping and online reviews. Customers can scan barcodes to learn more about products, check reviews, and even make purchases directly from their smartphones. This technology enhances trust and transparency, as customers can verify product authenticity and origin.

 

Future Trends and Innovations in Barcode Technology

QR barcodes – a type of 2D barcodes are the future of barcode technology globally. With their increased data storing capacity they can store additional information such as expiry date, manufacturing date, trademark or licences, nutritional information and usage instructions. QR codes also have the capability of directing users to product’s/company’s official website wherein customers can locate more information about the products. This will unlock doors to new possibilities as QR barcodes will help in shaping a world wherein information is readily available to all, thus empowering the end-consumers. 

 

Advancements in barcode technology are continually shaping the e-commerce landscape. 2D barcodes/QR codes have capabilities that extend beyond traditional product labelling. These innovations will further enhance the efficiency and effectiveness of e-commerce operations. The integration of technologies like Blockchain and Radio Frequency Identification (RFID) is transforming barcode technology, making it more versatile and powerful. Barcodes are now used for a wide range of applications, from tracking product location during transit to providing real-time updates on inventory levels. These advancements are driving new efficiencies and capabilities in e-commerce.

 

Conclusion

Product barcodes play a key role in the e-commerce industry, providing essential benefits such as enhanced inventory management, improved order fulfilment, and a seamless customer experience. As technology continues to evolve, barcodes will become even more integral to e-commerce operations, driving efficiency and customer satisfaction.

 

Frequently Asked Questions (FAQs)

1. What is a barcode in any product?

A barcode is a machine-readable code that represents data about a product. It consists of a series of vertical lines parallel to each other or a 2-dimensional structure, which can be scanned to retrieve information.

 

2. How does the barcode work?

Barcodes work by encoding data into a visual pattern that can be read by a barcode scanner. The scanner reads the pattern of lines and spaces, converts it into an electrical signal, and decodes it into the original data.

 

3. What is the main use of barcode?

The main use of barcodes is to uniquely identify products. They are used in inventory management, order fulfilment, and point-of-sale systems to streamline operations and improve accuracy.

 

4. How do I create a barcode for my product?

To create a barcode for your product, you must register with GS1 India. After registration, you can use a product barcode generator to generate a unique barcode for your product.

 

5. How do I use a barcode to identify a product?

A barcode can be used to identify a product by scanning it with a barcode reader. The reader decodes the barcode and retrieves the product information stored in a database.

 

6. Which barcode to use for products?

The choice of barcode depends on the type of product and the industry standards/sector. Common barcodes include GTIN-13 for retail products, QR codes/Data matrix in pharmaceutical sector, and GS1-128 for logistic units

 

7. Are all product barcodes the same?

No, product barcodes differ by format and data type. Various industries use distinct barcode standards tailored to specific applications, ensuring efficient and accurate product identification.

 

8. What is the full form of barcode?

‘Barcode’ is not an abbreviation so does not have any full-form. The process of barcoding refers to the method of encoding information using a pattern of bars and spaces for machine-readable data. 

 

9. What is an 8-digit barcode?

An 8-digit barcode, or EAN-8/GTIN-8, is a compact version of the EAN-13/GTIN-13 barcode. It’s ideal for small items with limited packaging space.

 

10. How do I verify a product by barcode?

To verify a product by barcode, enter the GTIN or EAN number on the Smart Consumer mobile or web application. The application will provide you all the information listed with that specific product, thus ensuring the product is genuine.

EAN Codes in India: The Smart Consumer’s Guide to Buying

Posted on by Heena

What are EAN Codes?

European Article Number (EAN) or Global Trade Item Number (GTIN) is a type of barcode symbology that is used worldwide to uniquely identify retail products. Barcodes encode EAN or GTIN to facilitate effective inventory management and product tracking. These codes help streamline operations, prevent errors, and enhance product visibility both online and in physical stores.  EAN/GTIN codes also enable the smooth integration of product information across international markets, making them essential for global commerce and efficient supply chain management. This system ensures that products are correctly identified and managed throughout the retail and distribution process.

Importance of EAN/GTIN Codes for Indian Businesses

EAN/GTIN codes play a vital role in modern business operations. Here’s why they are indispensable for Indian businesses:

1. Streamlined Inventory Management

EAN/GTIN codes facilitate automated inventory tracking and management, helping businesses maintain accurate stock levels and minimise errors in inventory records.

2. Enhanced Product Visibility

EAN/GTIN codes improve product visibility both online and in physical stores. This ensures consumers can easily find and identify products, leading to better sales opportunities.

3. Global Standards

EAN/GTIN codes align with global standards, making them crucial for Indian businesses looking to expand their reach globally. This compatibility ensures smooth international trade and compliance with worldwide retail practices.

Buying EAN/GTIN Codes in India

Acquiring EAN/GTIN codes in India is a simple process that ensures your products are ready for efficient inventory management and global trade. 

Where to Buy EAN/GTIN Codes in India

The best and most reliable source to buy EAN codes in India is directly from GS1 India. GS1 India is the only authorised body responsible for issuing these codes, ensuring they are compliant with global standards and are recognised worldwide. Purchasing from GS1 India guarantees that your barcodes are authentic and will be accepted by retailers and e-commerce platforms globally. 

If you label your products with GS1 barcodes, your products will be visible through GS1 repositories. You will get access to GS1 DataKart, the national repository of product information for retail items. GS1’s DataKart service enables free and easy barcode number management and the generation of Global Trade Item Number (GTIN).

Steps to Purchase EAN/GTIN Codes

To buy EAN/GTIN codes from GS1 India, follow these simple steps:

1. Registration: Register with GS1 India by creating an account on the website. You’ll need to provide necessary documents like your company’s PAN card, proof of annual sales turnover, and a letter requesting barcode allotment.

2. Choose Subscription Model: Select a subscription model that suits your business needs, considering your current and future requirements for barcodes. GS1 India offers various options based on company turnover, the number of barcodes needed, and the subscription period.

3. Payment: Complete the payment process securely. Payment can be made online, via NEFT, or through demand drafts. Ensure you calculate the registration fees, which include one-time fees, subscription fees, and a security deposit. The registration process takes about 7-10 working days to complete.

By following these steps, you can efficiently acquire your Global Company Prefix (GCP) which can be used to generate GTINs/EANs. This will ensure your products are ready for streamlined inventory management and global market reach.

Consumers’ Benefits of Buying Products Having EAN/GTIN  

EAN/GTIN codes offer numerous advantages to consumers, enhancing their shopping experience and ensuring product authenticity. Consumers can verify the legitimacy of products, access detailed information, and enjoy faster checkout processes. Here’s how these codes benefit consumers:

1. Authentic Product Identification

Avoid Counterfeits: They enable consumers to verify product authenticity using the Smart Consumer app. This helps in preventing the purchase of counterfeit products, ensuring trust and reliability in the market.

2. Product Information Access

Detailed Information: Consumers can access detailed product information by scanning EAN/GTIN codes through the Smart Consumer app. This includes details such as product origin, ingredients, and usage instructions, enhancing the shopping experience.

3. Seamless Shopping Experience

Efficient Checkout: EAN/GTIN codes expedite checkout processes, reducing waiting time for consumers. This leads to a more efficient and pleasant shopping experience, both online and in physical stores.

Conclusion

In conclusion, EAN/GTIN codes are essential for both Indian businesses and consumers. They enhance inventory management, improve product visibility, and align with international standards. For consumers, these codes offer a reliable way to verify product and brand authenticity and access detailed information, contributing to a seamless shopping experience. Additionally, businesses benefit from streamlined operations, reduced errors, and improved efficiency across supply chains. By utilising EAN/GTIN codes, companies can ensure global compatibility, making it easier to manage products both locally and internationally. Ultimately, the widespread use of these codes fosters trust and transparency in the market, benefiting all parties involved.

Frequently Asked Questions (FAQs)

1. How can I buy an EAN code in India?

To buy EAN/GTIN codes in India, you need to register with GS1 India. After registration, you can choose a barcode package that fits your business needs based on the number of products. 

2. What is the Cost of EAN/GTIN Codes in India?

The cost of EAN/GTIN codes in India varies depending on the package you select and the number of barcodes you require for your products.

3. Can EAN Codes be Used for All Products?

Yes, EAN/GTIN codes are versatile and can be used for a wide variety of products across multiple industries. These include retail items such as groceries, electronics, cosmetics, pharmaceuticals, clothing, and more.

4. Is EAN used in India?

Yes, EAN/GTIN codes are widely used across India for product identification and inventory management in retail settings. These codes are essential for businesses that aim to improve product tracking, streamline supply chain processes, and ensure compatibility with global retail systems. 

5. Can I generate my own barcode?

Yes, you can generate your own barcode once you get your Global Company Prefix (GCP) from GS1. This GCP can be used to login to your DataKart portal and generate GTINs/EANs.

6. Can I use EAN on Amazon?

Yes, EAN/GTIN codes can be used on Amazon. Amazon requires product identifiers like EANs/GTINs or UPCs for listing products on its platform. 

7. Is EAN code the same as GTIN?

Yes, EAN codes are also termed GTIN (Global Trade Item Number). Specifically, an EAN-13 code is referred to as a GTIN-13. GTINs are standardised product identifiers used globally to ensure consistency in identifying products across different systems and markets.

How To Check Barcode Online For Product Authenticity In India

Posted on by Heena

Understanding Barcodes and Product Authentication

Barcodes contain Global Trade Item Number (GTIN) which acts as a unique identifier of products in the global market. The GTINs encode critical information about the item such as its origin, manufacturer, and other important details. In India, barcodes are essential for product authentication and traceability, ensuring that products are genuine and safe for consumers. They help maintain the integrity of the supply chain and prevent counterfeit goods from entering the market.

What is a Barcode?

A barcode is a visual representation of data that can be scanned and read by machines. It typically consists of a series of parallel lines of varying widths and spaces or a matrix of dots and spaces, as in the case of QR codes. Barcodes are used to identify products, manage inventory, and facilitate traceability.

Importance of Authenticating Products via Barcodes

Authenticating products via barcodes is vital for consumers and businesses. It prevents counterfeit products from entering the market, protects brand reputation, and ensures consumer safety by verifying that products meet established quality standards. This process enhances trust and reliability in the marketplace.

Types of Barcodes Used in India

Barcodes come in various formats, each serving specific purposes in different sectors. In India, several barcode formats are widely used:

  • Universal Product Code (UPC): The UPC barcode, is one of the most common 1D barcode symbology commonly found in retail stores and is used for identifying products and managing inventory. It helps retailers track sales and stock levels efficiently. UPC-A and UPC-E are variations used, with UPC-E being more compact for small packaging without compromising data accuracy.

  • UPC-A: UPC-A is a 12-digit barcode used primarily in the retail sector for product identification and tracking. It is the most common form of UPC, containing a combination of manufacturer and product information. UPC-A barcodes are compatible with global retail systems, making them essential for inventory control and sales tracking.

  • UPC-E: UPC-E is a more compact version of the UPC-A barcode, designed for small product packaging. UPC-E has 8-digits and is formed by compressing the 12 digits of a UPC-A code into a smaller format. It is ideal for items with limited labelling space, such as cosmetics or small consumer goods, without losing essential product data.

  • European Article Number (EAN) or Global Trade Item Number (GTIN): The EAN/ GTIN barcode symbology, another widely used 1D barcode, is widely used in international trade to identify products globally. It ensures seamless scanning and inventory management across different regions. EAN/ GTIN barcodes include two variations: EAN-8/ GTIN-8 and EAN-13/ GTIN-13.

  • EAN-13 or GTIN-13: The EAN-13/ GTIN-13 barcode is a widely used 13-digit code for global product identification in retail. This barcode is compatible with international trade and enables efficient scanning, inventory management, and product tracking. It ensures consistency in product labelling across markets, simplifying logistics and enhancing cross-border trade.

  • EAN-8 or GTIN-8: The EAN-8/GTIN-8 barcode is a shortened version of the EAN-13/GTIN-13 code, consisting of eight digits. It is mainly used for small products with limited packaging space. Despite its compact size, EAN-8/GTIN-8 carries the necessary product identification data for inventory management and retail operations, especially in smaller product categories.

  • Quick Response Codes (QR Codes): QR Codes, a popular form of 2D barcode, are versatile and widely used in India. These codes allow users to scan and quickly access websites, promotional content, or contactless transactions using smartphones. QR Codes can store more data than traditional barcodes, making them ideal for dynamic applications.

How to Check a Barcode Online

Barcodes are essential for tracking products, managing inventory, and facilitate seamless transactions across various industries. With the increasing use of digital technology, checking a barcode online has become a simple and efficient process. Whether you’re a business owner verifying product information, a consumer checking the authenticity of a product, or simply looking to decode a barcode for personal use, online tools allow you to do this quickly. 

By scanning or entering the barcode number into a barcode lookup tool or app, you can access details such as the product name, manufacturer, and pricing information. These tools are particularly useful for verifying product authenticity and ensuring that the product complies with industry standards. With just a few clicks, checking a barcode online can help you make informed purchasing decisions and maintain accurate inventory records.

Step-by-Step Guide to Learn How to Check a Barcode Online

1. Scanning the Barcode

You can scan the barcode using a smartphone equipped with a barcode scanning app like Smart Consumer App. Simply open the app and use the scanner to capture the barcode. Many smartphones come with built-in scanning capabilities through their camera apps. You can scan QR codes on products to get detailed product information using your camera. 

2. Online Barcode Lookup Websites

GS1 India, the only organisation in India to issue authorised barcodes, offers a comprehensive platform for barcode information and verification services. Their GTIN Validation service allows users to manually enter the GTIN, usually found below the barcode as a series of digits, to access accurate product details. This service ensures product authenticity and traceability by providing information such as the product’s origin, manufacturer, and other relevant data. By using this tool, consumers can easily verify the authenticity of the products they purchase, even without a scanner.

3. Interpreting the Results

Once you have scanned or entered the GTIN, the GS1’s website and Smart Consumer app will provide you with information about the product, including its details and authenticity status. Review this information carefully to ensure the product is genuine. Look for details such as the product name, manufacturer, and other identifying information to confirm its authenticity.

Tips for Ensuring Barcode Authenticity

Ensuring the authenticity of barcodes is crucial to avoid counterfeit products and guarantee the quality and safety of items you purchase. Here are some essential tips to help you verify barcode authenticity and protect yourself from fraudulent products.

1. Buying from the Authorised Source

Always purchase products from authorised retailers and get barcodes from trusted sources like GS1 India. Authorised sellers are more likely to stock genuine products with authentic barcodes. This practice significantly reduces the risk of encountering counterfeit goods and ensures that the items you buy meet the expected quality and safety standards. By choosing reputable retailers, you can have greater confidence in the authenticity of the products you purchase.

2. Reporting Suspected Counterfeit Products

If you suspect a product is counterfeit, promptly report it to the relevant authorities or consumer protection agencies. Reporting suspected counterfeit products helps combat the sale of fake goods, protects other consumers, and upholds market integrity. Providing detailed information about the suspected counterfeit product can assist authorities in taking necessary action to prevent further distribution of counterfeit products.

Conclusion

Barcode verification plays a vital role in protecting consumer safety and ensuring product authenticity in today’s global market. You can check barcode online to verify if a product is genuine and meets the required industry standards. This process helps prevent the circulation of counterfeit or substandard goods, which could pose health risks or lead to financial loss. For businesses, barcode verification ensures that products comply with regulatory requirements, maintaining trust and credibility in the market. Incorporating barcode checks as a standard practice not only safeguards consumers but also enhances transparency and accountability across supply chains.

Frequently Asked Questions (FAQs)

1. What is the barcode number?

A barcode number is a series of digits below the barcode that uniquely identifies a product, linking it to detailed information in a database.

2. Can Google scan barcodes?

Yes, Google Lens and some Google apps can scan 2D barcodes like QR codes using your smartphone’s camera, allowing you to quickly retrieve product information. 

3. How do I verify a barcode online?

To verify or check a barcode online, Use Smart Consumer app to verify 2D barcodes, or enter the barcode number on the application to validate the product information provided. You can also verify the authenticity of a barcode by entering the GTIN/EAN of the product on the GTIN validation portal of GS1 India. 

4. How do you check if a product is original or not?

You can check if a product is original by verifying its barcode online, inspecting the packaging for authenticity, and purchasing from authorised sellers.

5. What is the 12-number barcode?

A 12-number barcode is typically a UPC (Universal Product Code), commonly used in retail to uniquely identify and track products.

What Every Smart Consumer Needs to Know About Product Information

Posted on by Heena

In this fast-paced marketplace, being an informed consumer is essential for making smart purchasing decisions. From understanding product information to recognizing authentic products, consumers should be equipped with the knowledge to make choices that align with their values. Knowing where and how to access reliable information, empowers consumers to ensure the safety and quality of the products they choose.

Product Information

Being a smart consumer goes beyond finding the best deals. It’s about understanding the detailed information behind every product bought. Whether shopping online or in-store, having accurate and complete product information is essential for making informed choices.

What is Product Information?

Product information includes all the data about a product that helps consumers make purchase decisions. It ranges from basic details like price and ingredients to more complex attributes like product manufacturer, expiration date, and regulatory information. Accessible correct product information is critical to ensure transparency and strengthen trust in consumers.

Types of Product Information

  • Basic Product Details: Price, brand, quantity, and SKU.

  • Technical Specifications: Size, material, and performance.

  • Compliance Information: Certifications, regulations, and safety warnings.

  • Sustainability and Ethical Sourcing: Environmental impact, labor practices and responsible sourcing.

Importance of Product Information for Consumers

Accurate and comprehensive product information is crucial for various reasons. To begin with, It empowers consumers to make the right decisions, promotes trust in brands, and protects consumer rights. Additionally, well-informed consumers are less likely to experience buyer’s remorse. 

  • Empowering Consumer’s Decision-Making: Clear product information helps consumers evaluate if a product meets their needs.

  • Making Informed Purchases: Accurate data prevents misleading choices, leading to better shopping experiences.

  • Ensuring Safety and Reliability: Detailed product specifications and certifications contribute to safe purchases.

Enhancing Trust with Verified Product Information

As a consumer, confidence grows when product information is clear, reliable, and easy to access. Today, consumers expect transparency in everything – right from the ingredients to the origin of the products being purchased. The Smart Consumer Application ensures that the product data received is sourced from verified databases. Whether it’s pricing or ethical sourcing, the app provides real-time, accurate product details. By scanning barcodes or manually searching, one can quickly access trustworthy information that supports purchasing decisions. This level of transparency benefits not only the consumer but also encourages brands to uphold higher standards in the products they offer.

Leveraging Technology for Better Consumer Insights

Technology plays a vital role in delivering better product data to consumers.

Smartphone Apps for Product Information

The Smart Consumer Application offers features like product scanning and detailed information retrieval, allowing users to quickly verify product authenticity and compare details. By scanning barcodes or manually entering the Global Trade Item Number (GTIN), consumers can access detailed product data, reviews, and validate its authenticity. This enables them to make informed choices, enhancing their overall shopping experience.

Features to Look for in the Smart Consumer App

  • Product Information Access: One of the standout features of the Smart Consumer Application is its ability to scan barcodes and provide comprehensive product details. Powered by DataKart, India’s national product data repository, the app ensures that users receive accurate and reliable information about product availability, ingredients, and discounts. This feature allows consumers to make informed decisions based on reliable data.

  • Product Comparison: The app allows users to easily compare multiple products, helping them make better purchasing choices. Consumers can weigh different attributes such as price, quality, and features, allowing them to select the product that best suits their needs. This comparison is particularly useful for making budget-friendly and quality-conscious decisions.

  • Reviews and Ratings: The app aggregates reviews from verified sources, offering users credible insights into product quality. Consumers can read genuine reviews and check ratings before making a purchase, helping them feel more confident about the products they choose. This feature fosters transparency and enhances the user’s shopping experience by offering reliable opinions from other users.

  • Direct Brand Interaction: Smart Consumer Application facilitates direct interaction between consumers and brand owners. Users can reach out to brands for feedback, complaints, or inquiries, ensuring a seamless communication channel. This feature allows for better consumer engagement and resolves issues directly with the company, enhancing brand transparency and trust.

  • User-Friendly Interface: The Smart Consumer Application is designed with a user-friendly interface, making it easy to navigate. 

Future Trends in Product Information Technology

The world of product information is evolving with technological advancements, offering new possibilities for enhancing the consumer experience.

Blockchain Technology

Blockchain technology will revolutionise availability to product information by providing a secure and transparent way to track products throughout their lifecycle. By recording every transaction and movement, blockchain will ensure that product information is tamper-proof. This technology can enhance consumer trust by allowing authentic information flow. 

Consumers can scan 2D barcodes through the Smart Consumer Application and access detailed information about that product. The QR codes, which are a type of 2D barcode, can hold data beyond basic identification, including batch numbers, and expiration dates, providing consumers with instant access with a simple scan. The Smart Consumer Application through this technology aims to enhance customer engagement by offering more interactive experiences and in future will play a crucial role in industries like healthcare, retail and logistics. 

Ensuring Transparency and Trust

Building trust through transparency in product information is essential for long-term success. The Smart Consumer Application is a powerful technology that fosters transparency and trust between brands and consumers by providing accurate, real-time product information.

The Smart Consumer Application provides access to verified product details, including ingredients, availability, and compliance information, consumers can trust that the information provided is reliable. This level of transparency helps brands build long-term consumer trust and align with ethical practices in product labelling.

By scanning a product’s barcode or entering the GTIN, the Smart Consumer Application provides detailed information about the product’s origin. This transparency encourages ethical consumerism and supports brands that prioritise responsible sourcing.

Tips for Accessing and Utilising Product Information

Making the most of available product information requires knowing where to find reliable data and how to interpret it.

Utilising Online Resources

  • Product Information Websites and Apps: Make use of trusted platforms that provide detailed and accurate product data.

  • Consumer Review Platforms: Read reviews and ratings from other consumers to gain insights into the product’s quality and performance.

Reading and Deciphering Labels

  • Understanding Common Labels and Symbols: Familiarise yourself with certifications and standard symbols that indicate quality and compliance.

  • Identifying Misleading Information: Learn to recognise marketing tactics and ensure the data provided is factual and relevant.

Conclusion

For every smart consumer, having access to accurate and detailed product information is not a luxury—it’s a necessity. By staying informed and making use of the latest technology, consumers can make better choices, safeguard their rights, and contribute to a more transparent and trustworthy marketplace.

Frequently Asked Questions (FAQs)

1.Who is a smart consumer?

A smart consumer actively seeks reliable product information, makes informed purchasing decisions, and values transparency and quality in the products they buy. They prioritise research and consider factors like product sustainability, safety, and ethical sourcing before making a purchase.

2. What is a smart consumer application?

The Smart Consumer is an application that provides product details, comparisons, and additional information to help users make informed choices.

3. What are the benefits of apps for consumers?

Smart consumer apps offer convenience, instant access to detailed product data, and the ability to verify authenticity. These features lead to better decision-making, easier comparisons, and more confident purchases, improving the overall shopping experience.

4. What are the Smart Consumer app’s benefits?

The Smart Consumer application provides many benefits to consumers, including quick access to product information, accurate price listing and better decision-making. 

Benefits of Purchasing EANs Directly from GS1: A Guide for all Brand owners

Posted on by Heena

Introduction

European Article Number (EAN), also referred to as Global Trade Item Number (GTIN), is a type of barcode symbology, accepted and used all across the globe. Businesses obtain EAN/GTIN to uniquely identify their products in the market, sell them cross-border, list them on e-marketplaces and eventually streamline their operations. In India, GS1 India – one of the 116 member organizations’ of GS1 Global, is the only body authorised from where you can purchase EANs for your businesses and sell your products in the domestic and international market. 

The Importance of EANs/GTINs for Brand Owners

Every product being sold in the market needs to have a unique identification to differentiate itself from others. Unique product identities foster transparency in the supply chain, build trust and optimise business operations globally. GTIN/EAN is one such unique identification number which is recognised and accepted worldwide and provides better visibility to the products being sold. 

Be it an online marketplace such as Amazon or offline retailers, GTINs/EANs are required by all to streamline product listing. In fact, Google has reported that products having GTINs/EANs have as high as 40% impressions and have more than 20% chances of conversions. As a brand owner, if you want to maintain customer trust and brand credibility then it is paramount for you to purchase EANs. 

What Are EANs/GTINs?

EANs/GTINs are a series of numbers in a standardised order used on retail products. This unique number set is composed of four critical components – Country Code, Company Code, Product Code and Check Digit. Every component of a EAN/GTIN identifies a specific element. Country code is the unique code of the country with which the company is registered for barcodes, the company code is a unique number provided by GS1 member organisation to the company as its unique identification, product code is generated by the company and check digit is a computer generated digit used to validate the GTIN/EAN.

‘890’ is the country code provided by GS1 Global to GS1 India. This means every GTIN/EAN of products manufactured in India will have ‘890’ as their prefix. The company code and product code of a GTIN will vary based on the number of barcodes the company is registered for. Below given is an example (fig 1) of a GTIN wherein the company is registered for 100,000 barcodes. Companies can get registered for 100, 1000, 10000 or 100000 barcodes, based on their requirements. 

Types of EAN/GTIN  

EAN-13/GTIN-13 – It is a 13-digits unique identification code that is used to identify retail products internationally. This barcode can be read by scanners at point-of-sale or throughout the product’s supply journey with the help of a scanner. 

EAN-8/GTIN-8 – It is a compressed version of EAN-13/GTIN-13. It contains 8-digits and is used to identify products that are very small, for example – cosmetics. 

Why Purchase EANs Directly from GS1?

Purchasing EANs/GTINs from GS1 is the only way to ensure your barcodes are authorised. GS1 is an international organisation which brings industry leaders, regulators, government and different associations together with the purpose to develop and implement standards-based supply chain solutions. It has member organisations in 116 countries and has more than 2 million user companies which promote 10 billion transactions every day. 

This extensive reach and globally standardised approach to unique product identification, structured operations, authenticity and inclusivity make GS1 the only recognised provider of barcodes globally. Let’s understand the above mentioned features of GS1 in detail, with context to the Indian businesses. 

  • Extensive Reach – Indian businesses who wish to export (sell their products in different countries worldwide) are recommended to obtain GS1 barcodes. GS1 barcodes are accepted and used worldwide making cross-border sale operations easier for businesses. It simplifies their journey of reaching international marketplaces and empowers businesses with streamlined supply chain operations. Additionally, the EAN number promotes consistent identification of products, regardless of the geographical boundaries. 
  • Global Standardisation – With GS1 barcodes, businesses get a standardised system of product identification through the EAN/GTIN codes which is accepted globally. 
  • Unique Product Identification –  GS1 barcodes are unique to each product being sold in the market. No two products having differences in weight, size, packaging, colour, ingredients, dimensions, etc. can have the same GTIN. Every product variant will have a different GTIN on it which allows businesses to track and manage their inventory efficiently. The unique product identification helps avoid product misidentification and product mismatches. 
  • Structured Operations – EAN/GTIN codes are based and created following a predefined structure of product identification codes set by GS1. Every member organisation follows this same structured approach to assign GTINs/EANs to companies promoting structured operations worldwide. 
  • Trust & Authenticity – The EAN/GTIN codes assigned by GS1 are authentic. Businesses around the world trust these codes and apply them on their products for their unique identification. Consumers trust these codes as they guarantee the product is sourced from the original manufacturer.
  • Inclusivity – EAN/GTIN codes of GS1 are inclusive to all types of organisations. No matter the scale of the organisation, if you want to sell your products in the market you can get registered for GS1 barcodes. 
  • Verified Products –  EANs/GTINs can be verified and product information can be validated through the Smart Consumer mobile and web app. Furthermore, retailers can verify EAN/GTIN information through the ‘GTIN Validation’ page of GS1 India wherein all the information concerned with the EAN/GTIN will reflect on the screen. 

Data is sourced directly from DataKart which is the national product data repository of India. DataKart shares product information with ‘Verified by GS1’ allowing retailers, organisations or consumers all across the globe to validate your product details. As much as 7.8 million GTINs are checked against the ‘Verified by GS1’ database every 90 seconds, making it paramount for businesses to obtain GTINs/EANs in order to improve their product visibility.  

How to Purchase EANs from GS1 in India

To purchase EANs/GTINs from GS1 India you can follow the below mentioned steps – 

  1. Visit ‘Register for Barcodes’ page of GS1 India.
  2. Fill the registration form.
  3. Submit all the required documents as and when asked. 
  4. Pay the one-time registration fees and the subscription fees. 
  5. In 7-10 working days you will receive a barcode allotment letter along with your Global Company Prefix (GCP). 
  6. Use your GCP to login into DataKart and start creating GTINs/EANs for your products. 

The subscription fees will depend on the number of barcodes you are getting registered for. You can get a subscription for 100,1000,10000 and 100000 barcodes. 

To view the barcode registration fee structure you can visit here.

Common Questions and Misconceptions about EANs

1. Can I buy EAN codes from third-party providers?

GS1 does not recommend any company to buy EAN codes from any third-party providers. Only GS1 India is the only authorised body in India to issue barcodes starting from ‘890’. Any EAN codes provided by third-party providers are unauthorised and are not interoperable. 

2. What is the difference between EAN and UPC?

European Article Number (EAN) and Universal Product Code (UPC) are both barcode symbologies that are accepted worldwide. UPC symbology is used specifically in North America. It has two types – UPC-A (a 12-digit code similar to GTIN-13/EAN-13) and UPC-E (a 8-digit code similar to GTIN-8/EAN-8). 

3. How do I find my EAN number?

EAN code is printed on the packaging of your product. It is right below the barcode which is a series of black and white vertical lines.

Conclusion 

It is extremely important as a business owner that whichever products you are selling in the marketplace have authorised barcodes and correct GTIN/EAN codes. This empowers not only you but every other element of the supply chain, including the end-consumers. If you have not yet registered for GS1 barcodes we recommend you follow the provided steps and start your journey of selling products seamlessly without any complications. 

Frequently Asked Questions

1. What does EAN stand for?

Ans. EAN stands for European Article Number and is a type of barcode symbology that is used to uniquely identify products sold in the domestic and international market. 

2. What is the EAN code for India?

Ans. ‘890’ is the country code provided by GS1 to GS1 India. 

3. Who provides EAN codes?

Ans. EAN codes are provided by GS1 member organisations globally. In India, GS1 India provides EAN codes to companies.

4. What is a 13 digit EAN number?

Ans. EAN-13 is similar to GTIN-13 and is used to identify retail products in the market. 

5. Do EAN numbers expire?

Yes, EAN/GTIN codes are provided based on the subscription model. Companies will have to renew their EANs/GTINs in order to continue using these numbers. 

6. Can I use a third-party seller for EANs?

No, only GS1 India is authorised to issue EANs/GTINs to companies in India. No other company can provide authorised unique identification numbers. 

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