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Category: Retail

Tips to Increase Traffic to Your Products’ Sales Pages

Posted on by Nitesh Agrawal

With the world transforming digitally, a brand owner needs to build and maintain a strong & a powerful online presence for its products with accurate & up-to-date information. This would help them build up a success story which is directly proportional to consumer interaction & trust.

Brand owners need traffic on their product pages to enable sales and enhance their product’s visibility in search engines. The number of visitors on the product sales pages is equivalent to the number of potential consumer opportunities you may have. Better qualified leads turn into conversions which help sell your product or service, attract new customers, and continue to expand your business.

In today’s blog post, we’ve listed down ways to push or increase traffic towards your product page. So, you can build on your success today and start competing with market leaders in your product segment/category.

Let’s get started:

1. Advertise your product on various social media platforms

First and foremost, to increase traffic to your product page is to advertise. Advertise your product on various social media platforms. It is a great way to drive more traffic, attract customers and get your product’s content/promotions across the right target audience

2. Optimize your webpage with right keywords 

If you’re going to add great and relevant content on your product’s page, then it is essential for you to understand the role of SEO in driving more traffic to your page organically.

SEO is a marketing strategy that makes the e-Commerce site show up for different keywords/search terms, which are relevant to your product. Therefore, if anyone enters a search word in Google, the top result, your product page will appear in the search results. SEO and content work hand-in-hand. Great content with relevant keywords help boost traffic on the page organically and increase the rank of the page in search engines.

A good starting point here should be to think about which search terms your product’s page already ranks on.

3. Write attractive headlines to boost CTR (Click Through Rate)

CTR is a technical term to define the clickability of search results. For example, if after getting relevant google ranking for your page and you’re still not being able to drive more traffic to your page, it will be called that your headlines have low CTR.

CTR can be used to gauge how well your keywords and ads are performing. CTR displays a well-written ad – several people who saw it were persuaded that they should participate and react to the page by clicking the link.

To trigger people to visit your page, you have to use power words for psychological and emotional response

4. Invest in GoogleAdwords

Don’t underestimate what online advertising can do to help your business increase your page traffic. One of the best and fastest ways to increase traffic to your product’s page is advertising through Google Adwords. Google AdWords is a form of pay-per-click ads, designed to draw more users to your page.

5. Label your products with barcodes

Did you know that barcode numbers of your products can also help you get better Google ranking?

Yes, you read it right. You can boost your products’ page ranking by using the unique GS1 barcode number of your products in web pages. GS1 barcodes help in the enhancement of products online results, as Google has shown the 40% improvement in the product’s search results when a barcode number is used on the product’s website or webpage, resulting in higher visibility in the marketplace which attracts more business.

Other than this, barcode numbers, subscribers through GS1 India, help in unambiguous and universal identification of products, free barcode management from DataKart service, and compliance with product data requirements of FSSAI, AGMARK, etc.

Bring more traffic to your product’s page using these tips which will support your business and help increase product sales.

What is a 13-Digit GTIN Number and Why Is It Important for a Retail Product?

Posted on by Nitesh Agrawal

Global Trade Item Number (GTIN) can be used by a company to uniquely identify all of its trade items. GS1 defines trade items as products or services that are priced, ordered or invoiced at any point in the supply chain.

If you’re planning to sell your products in a retail market and want to ensure its effective movement in the supply chain, you need to have a 13-digit GTIN number encoded in the barcode of your product.

Let’s understand what GTIN is and why it is important for your products.

What is GTIN and Why is it important for your products?

Global Trade Item Number (GTIN) is an internationally recognized code to identify trade items that uniquely identify products globally and fetch accurate and efficient product information when scanned at the billing counters in a store or at a warehouse when receiving goods.

GTINs are also used in pharmaceutical drugs, where they are scanned while administering medication in a hospital to enhance patient safety or scanned while effecting receiving or dispatches at hospital store to maintain inventory, ensure faster processing.

Most commonly used GTINs are 13 digits code, known also as EAN code. Also, there are several different types of GTINs used on products. This includes:

  • GTIN 12: The GTIN-12 is encoded in UPC barcodes, which are predominantly used only in America and Canada. However, North American and Canadian companies have steadily been updating retail Point-of-Sale systems to be able to scan GTIN-13 and GTIN-8. If your trading partner still cannot scan these numbers, only then you will need to use a GTIN-12.

  • GTIN 13: European Article Number (EAN); 13 digit code used in the rest of the world including India. GTIN 13 (barcode number) in India starts with 890.

  • GTIN 8: Allows a smaller barcode to be used on smaller retail trade items.

  • GTIN 14: Used on general distribution trade items, not intended to be sold at the Point-of-Sale.

All GTINs, irrespective of their different digits or codes, have a similar structure under which each GTIN digit is made up of 4 components. The first component is Country Code which varies from country to country; the second part is Company Prefix, the length of which is functioned according to the company’s coding needs; the third component is Product Code, which is assigned by the brand owner to uniquely identify the product and the fourth component of GTIN is Check Digit, which is based on the previous digits and ensures that the GTIN is constructed properly.

Where are GTINs used? 

GTINs are used in various aspects, especially where a product needs identification. That also includes IT systems, physical entities, etc. GS1 Standards define how to format and structure the GTIN in various applications so that the same GTIN can be used to identify the product for any of those needs.

  • Physical products: GTINs can be encoded into both barcodes and RFID tags along with the serial number and affixed to products to facilitate accurate identification as products move along with the supply chain.

  • Business transactions: GTIN can be used in e-commerce business transactions in order to reduce errors and boost machine-to-machine processing.

  • Internet applications: They can be represented as a Uniform Resource Identifier (URI) using GS1 Digital Link to support internet-based applications. 

  • Databases & IT systems: GTIN can provide each product an identifier that can be used in systems like inventory management, logistics, etc, that helps to maintain the connection between the systems to enhance the quality and amount of data.

Benefits of labelling your product

By identifying your products with a GTIN number, you can:

- Gain increased visibility of your product pages in Google searches

GTIN numbers when also used in product pages help you achieve better SEO results by improving the visibility of your product pages in Google search results.

According to Google, database sheets with GTIN codes are classified at a 40 percent higher click rate and earn 20 percent more sales.

- Free barcode management through DataKart service

With a GTIN number on the product, you can easily assign and manage your GTIN numbers through free access to GS1 India’s DataKart service. It will allow brand owners to upload product information from a one centralized location and its advanced features enable sharing the product data with multiple suppliers in one go in their respective native file formats/structures.

- Facilitate exports of your product worldwide

As GTIN numbers are internationally recognized, you can easily export your products across the globe with GTIN numbers, eliminating the need to identify your products differently for export purposes.

GTIN Structure

GTIN Structure includes a string of digits, it can be 8,12,13, or 14 digits in length to accommodate different product limitations. Depending on the length these structures are known as GTIN-8, GTIN-12, GTIN-13, and GTIN-14. The GTIN usually has the following elements:

  • Indicator Digit: Indicator Digit is a number that ranges from 1-8, that is used to identify packaging levels/hierarchy of a product.

  • GS1 Company Prefix: A globally unique number assigned to a company by a GS1 Member organisation in order to generate GS1 Identification keys like GTINs.

  • Item Reference: An Item Reference number, that has no logical explanation, it is just a number assigned by the user itself to identify a trade item. It’s length is based on GS1 company Prefix Length.

  • Check digit: The Check Digit is the last or final digit calculated from the preceding digits of the GTIN number. This digit is extremely important as this is used to check that the data is correctly collected.

GS1 and GTIN

If you want your product to be recognized in the marketplace, you need to have a GTIN code on the back of it, encoded in a barcode/RFID. GS1 – the global supply chain standards organisation, provides unique and universal identification to products through GTIN.

GTINs can also be used to uniquely identify products at different packaging levels; for instance- at the customer unit level, at the inner pack of the product, and at the carton/pallet.

After realizing the importance of GTINs in the supply chain, mostly all the brand owners are now labelling GTINs on their products to boost their visibility in the marketplace so that they can sell their products on various platforms.

Connect with GS1 India and reap all the benefits of GTIN number.

Frequently Asked Questions

1. How do I get a GTIN code?

If you want to sell your products on any e-commerce platform site, then you would have to register your business at GS1 India's official website for the allocation of GTINs. These are generated through their single repository for data of all the products in India - Datakart. This platform enables the online generation of GTINs and the management of all the product information at one place.

2. Is the GTIN code the same as the UPC?

A GTIN code and UPC are not the same in their structure. A GTIN code can have 8,12,13, or 14 digits, while a UPC can only have 12 digits. Another difference between these two is the fact that GTIN codes can be used globally, while UPCs can only be used in North America.

3. What is a 14-digit GTIN barcode?

GTIN-14 is a 14 digit number used to allocate trade items at different packaging levels. The encoding of barcodes of the GTIN-14 basically happens within an ITF-14 barcode, but various industries and applications use GS1-128 to encode GTIN-14s.

4. How do I find my GTIN number for my product?

GTIN also known as Global Trade Item Numbers (GTIN) are used to identify every product sold on any e-commerce site. GTIN is a universal identifier that is found on the product's cover or packaging, either above or below the bar code.

5. Is GTIN different from barcode?

GTIN is a unique identifier number that is used in a barcode. It is the numerical form data, and the UPCs or EANs are the barcode images that contain the GTIN.

6. What is the difference between SKU, EAN and GTIN?

The SKUs are in the form of a series of numbers and letters that can change depending on the inventory of the product in a specific business. EAN is an international identifier in the form of a barcode image that has been involved in the GTIN system.

Demand for Local Products Expected to Rise With PM’s Appeal ‘Vocal for Local’

Posted on by Nitesh Agrawal

Two weeks back, Prime Minister Narendra Modi encouraged the citizens of India to buy local products and be a part of India’s growth story. He also appealed SMEs’, start-ups and entrepreneurs’ to make the nation independent and self-reliant by making as many local goods as possible to remove dependence on imported goods. This would also support the country’s economy, which is hit by a prolonged phase of lockdown due to the coronavirus pandemic.

He highlighted that the coronavirus outbreak has made us realize the importance of local manufacturing, local market, and the need to make our supply chains efficient & sustained.

“In times of crisis, this local has fulfilled our demand, this local has saved us. Local is not just the need, it is our responsibility also,” he said in his speech to the nation.

However, local does not only mean products made by Indian companies, but also those manufactured in India by multinational companies or MNCs.

The ongoing health crisis has given an impetus to the sales of local products, as they inspire consumer confidence.

The moment the pandemic hit the nation, not even a single PPE kit was manufactured in India, only a few N95 masks were available. However, with our exceptional local manufacturing capabilities, we are able to produce close to two lakh PPE kits and two lakh N95 masks on a daily basis.

Also, as per news reports, India is the world’s number 2 in its masks making capacity and is planning to export as well.

This offers an opportune time for SMEs / start-ups to make their local products and get them recognized in the marketplace with the use of India barcodes, starting with 890.

890 barcode numbers identify your products on a globally unambiguous way, ensuring that no other product across the world will have this number in an authorised manner. This is because these numbers are developed and maintained by a global supply chain standards organisation – GS1. In India, GS1 India is the only authorised body to allocate GS1 barcode numbers, starting with 890, to companies based in India.

Not only these barcode numbers ensure that the company manufacturing these products is based in India but also help manufacturers in selling them through retail chains and online marketplaces.

In these difficult times, it is critical for manufacturers of local products to speak the global language of business and be visible on several sales (retail) platforms that are being used by consumers to fulfil their daily needs.

Additionally, the use of 890 barcode numbers facilitate counterfeit detection in the supply chain at its point of entry and enable manufacturers to investigate and deal with the counterfeit sources.

Summary of benefits accrued by labeling your products with ‘890’ barcodes:

Unique identification of your products

● Ability to sell products through leading retailers and online shopping channels ● Free access to online tool (DataKart) for easy generation, management and allocation of barcode numbers.

● Counterfeit detection in the supply chain

● Retailers and online marketplaces can easily validate the barcode numbers used by you

● Increased visibility of product pages in Google searches

In order to be vocal about local products, use 890 barcodes on your products and popularise the fact that these barcode numbers mean that the products are manufactured in India.

To know more about 890 barcode numbers, visit: https://support.gs1india.org/barcode_registration_1

How Spot Authentication Helps New-Age Consumers

Posted on by Nitesh Agrawal

Today, consumers have become much more aware of what they are buying and consuming. Consumers like to authenticate every single product they are buying and verify its origin, its quality licenses, its allergen information to ascertain whether the product is safe to consume and worth paying for. To ensure this, the only option that was earlier available to a consumer was to read the product information on the label and believe it. But as consumers are getting smarter in their way of shopping, technological advancements cater to their growing need for product information and verification.

Since supply chain data is only accessible by brand owners and other key stakeholders, consumers do not usually get to know if the information printed on the label is accurate or not. This is where Spot Authentication becomes important.

What is Spot Authentication?

As the name suggests, Spot Authentication means that consumers can get accurate information about a product to validate the label information. This can be done by scanning the product barcode on the label through Smart Consumer mobile app. The information consumers get via scanning the barcode is uploaded directly by brand owners, hence, highly accurate and reliable. This also include expiry date of certifications of issued by FSSAI and AGMARK,

How does Smart Consumer mobile app help consumers in authenticating product information?

Spot Authentication has been made accessible to consumers in India through Smart Consumer mobile app that is powered by GS1 India’s DataKart – the national repository of information on retailed products and their attributes. DataKart carries details of various attributes of a product, such as its net weight, license numbers and their validity, MRP, product pack dimensions, consumer care details, etc. With the help Smart Consumer mobile app, a consumer can quickly scan the barcode printed on the product label/package and get access to trusted information provided by the brand owner.

Also, brand owners can enables their consumers to validate each SKU by making them uniquely. For example, in case of any particular brand of strawberry jam, if there is a serial number at the bottom of the strawberry jam jar, and it is supposed to be sold at a particular outlet. Smart Consumer app can help consumers verify if that jar is authorized to be sold in that outlet or not. Want to understand how Smart Consumer mobile app works? Watch this video.

Reaching Out Across Offline & Online Sales Channels Through GS1 Barcode Numbers

Posted on by Nitesh Agrawal

Selling is no longer confined to physical retail outlets. With proliferation of online shopping portals, consumers today look up, evaluate and purchase products through a mix of offline and online selling channels. This enables them make better informed purchase decisions on variety, price and location at just a click of a button.

While five years ago, fbb (Future Retail’s fashion brand), sold its popular own brand merchandise  through its retail outlets only, it now sells them through its own shopping portal and that of several other leading shopping portals like Amazon, Flipkart, Myntra, Paytm, etc. This has very significantly enhanced market reach and accessibility to its wide range of apparel products.

To enable the above, fbb switched from using its proprietary barcode numbers to GS1 barcode numbers (EAN codes), which was a key requirement for listing products on multiple online shopping portals.  This also allows fbb to provide a lot more consumer related information about its products than what was possible earlier through offline sales channels, since its SKU data gets populated into GS1 India’s DataKart, the online national repository of information on retailed products and their attributes, linked through the GS1 barcode number.

DataKart also enables it generate and allocate unique barcode numbers to thousands of its products, without ambiguity and with the assurance that its products would get recognised and accepted since GS1 standards are the de facto product identification standards in retail worldwide.

“Internally, we no longer have to maintain and manage two separate supply chains for offline & online and we now have real time visibility to inventories and stock movements, whether selling through our retail stores or catering to requirements of multiple shopping portals.  This eliminates unnecessary effort and costs in managing our supply chain and logistics operations, while enhancing our ability to seamlessly meet requirements of today’s omni channels and ensure our product availability at all times to shoppers”, said Me. Alok Dharadhar,  Chief – Retail & Head, Business Processes at fbb

Through GS1 India’s ‘Smart Consumer’ mobile app which has been downloaded by thousands of consumers across the country, fbb now has the ability to reach out directly to consumers and market its own brand products, a lot more effectively through a scan of the GS1 barcode on our products.

The switch to GS1 barcode numbers has also helped it streamline and maintain a single coding structure for our entire range of products, which greatly simplifies its product item master management, ordering and supplies receipt operations.

Business Impact of Buying Barcodes from Unauthorized Sources

Posted on by Nitesh Agrawal

If you are a business owner selling products through retail chains and/or online shopping websites, it comes without saying that your products need to be identified with barcode numbers/unique product codes. These barcode numbers not only enable you to sell products through modern retail channels (online and in-store), but also come with a plethora of other benefits for your business.

It is important to note that GS1 India is the only authorised body to sell and issue GS1 barcode numbers (numbers starting with ‘890’) in the country. Buying your barcode numbers from an authentic source – GS1 India – benefits your business in multiple ways including compliance with regulatory requirements, improved search results, automated data capture and more.

Despite these facts, there are a lot of companies that, due to pricing options, choose to invest in barcodes that are not directly issued by GS1 India. While the offer seems lucrative at first, the consequences of buying barcodes from unauthorised sources can impact your business adversely in the long run. Below are some of such impacts:

Multiple vendors, increased costs

One of the benefits of buying barcodes from GS1 India is the free access to DataKart service for managing product and barcode information. When you buy barcode numbers from an unauthorised source, you need to find and pay packaging and other vendors for encoding barcode numbers into barcode images, which eventually increases your overall cost.

Major retail channels only accept GS1 barcode numbers

Most of the big retail channels in India, both offline and online, only accept products with GS1 barcode numbers to list in their systems (item masters) and avoid scanning issues at the checkout counters. In such cases, barcodes bought from unauthorised sources becomes unusable, therefore, compelling the brand owner to scrap their entire product packaging along with the old barcodes and replace it with new barcode numbers (procured from GS1 India) and new packaging carrying the same.

Hence, to safeguard your business from such nuances, it is advisable to buy GS1 barcode numbers from GS1 India only.

Smart Consumer App is The New System for Redressal of Consumer Complaints: FSSAI & MoCA

Posted on by Nitesh Agrawal

FSSAI and Ministry of Consumer Affairs informed the Industry about the new system for redressal of consumer complaints through integration with the ‘Smart Consumer’ mobile app of Department of Consumer Affairs, during the National Conference on ‘Enabling Regulatory Compliance & Connecting with Consumers’.

The conference was jointly organised by Ministry of Consumer Affairs, FSSAI, and GS1 India recently and attended by over 100 companies, including leading brand owners, retailers, and online shopping portals. Some of the participants include Reliance Retail, Big Bazaar, Amazon, Canteen Stores Department, Coca Cola, Paytm, Kellogg’s, Flipkart, Grofers, Walmart, Nestle, Dabur, Patanjali, J&J, HUL, Britannia, Mondelez, Kraft Heinz, ITC, Tata Global Beverages, Mother Dairy, amongst many others.

Shri Pawan Agarwal, CEO, FSSAI, stated that with this integration, no consumer complaint would go unresolved and consumers would gain visibility to FSSAI license number certificates and product recall alerts.

Shri P V Rama Sastry, JS, Department of Consumer Affairs explained how scanning of barcodes (which use GTIN – Global Trade Identification Numbers) on consumer products using the Smart Consumer app would enable consumers to read marking and labelling information with ease, which is otherwise difficult due to small print on product labels.

Leading retailers and brand owners, including Nestle India, Reliance Retail, Canteen Stores Department, Big Bazaar and others shared their experiences of exchanging product data with trading partners using DataKart – a national repository of retailed product data that feeds in information to smart consumer mobile app. They also talked about how DataKart helps them in mitigating challenges in access to quality, up-to-date data on retailed products, including on new product introductions, product withdrawals, active/inactive SKUs, product changes, etc.

Finally, GS1 India provided a detailed roadmap on how Indian Retail Industry could comply with Regulatory requirements and exchange product information amongst stakeholders through DataKart.

Further, the regulators also informed Industry on various Legal Metrology requirements, product recall, and e-commerce guidelines for food business operators.

Why Should Dairy Companies Use Barcodes?

Posted on by Nitesh Agrawal

India is the largest milk producer in the world contributing to more than 17 percent of the global output. According to Industry reports, milk production was 146.31 million tonnes in FY 2014–15 and demand are likely to reach 200 million tonnes by 2022.

Milk consumption is increasing at about 5 percent per annum and the total expenditure on milk and milk products per Indian family is more than 20 percent. Rising disposable incomes and population growth are the two main dynamics behind the increase in demand.

Today, 80 percent of the milk produced in India is still handled by the unorganised sector whereas only 20 percent is through the organised sector. However, with the Indian retail market expected to nearly double to US$ 1 trillion by 2020 from US$ 600 billion in 2015, and organised retail (modern trade) expected to expand twice as fast at 20 percent per annum, will result in milk and milk products sold through the organised sector to also increase drastically.

One of the ways in which the dairy industry can capitalise on this phenomenal growth potential of the retail market is to ensure they remain competitive by offering quality products and brands. Besides focusing on quality, livestock productivity etc. to scale their business, enterprises should also focus on building their brands and adopting global best practice to improve their supply chain efficiencies. One such area where enterprises can benefit and create a huge impact is by adopting global best practices and standards for barcoding their products. Global standards in barcoding enable high-speed data capture with 100% accuracy eliminating the need for error-prone data entry, they allow seamless compatibility throughout the supply chain and provide numerous benefits to Industry and organisations.

By adopting global barcoding standards companies will be able to not only quickly enter both the export market and organised retail sector (online and offline) but would also be able to build a credible brand image and consumer trust.

Use of barcodes per global standards is essential for entering the export market and to operate in the organised retail sector as several business processes rely on it. Barcodes are fundamental to efficient, streamlined business operations, and enable timely delivery and ready availability of varied products and services to consumers. Barcodes and unique barcode numbers are needed everywhere – from product listing, inventory management, monitoring real-time stocks, generating error-free bills, purchase orders, invoices, etc. to meeting buyer & retailer requirements, and for faster consumer billing at retail stores. This is because barcodes based on global standards, provide unique and unambiguous product identification for products, which is important to accurately identify a product and its related information online/offline.

Moreover, barcodes also improve brand image and give products an international look and feel. They help with product expiry management facilitate product track & trace and recalls, which are being demanded increasingly by regulators for enhanced consumer safety across the world. In India, barcode numbers (unique product identification numbers) based on global standards have been included in the draft Food Safety and Standards (Food Recall Procedure) Regulations 2015 issued by the Food Safety and Standards Authority of India (FSSAI) in May 2015.

How to get started with barcodes based on global standards?

GS1, is the only organisation that sets the standards for barcoding in the world. Its Indian affiliate, GS1 India, a Standards Organisation, set up by the Ministry of Commerce & Industry Govt. of India along with CII, FICCI, ASSOCHAM, FIEO, IMC, BIS, Spices Board, APEDA, IIP promotes the adoption of global barcoding standards in India and assists Indian companies in its implementation.

When organisations contact GS1 India (www.gs1datakart.com), they get 13-digit codes to identify their products. Each product gets its own unique code, even if it is just a different pack size or variant. These unique 13-digit codes help in the unambiguous identification of products and appear under product barcodes.

Along with these unique barcode numbers, GS1 India also provides a service called DataKart, which lets organisations manage their barcode numbers and generate barcode images for their products. Through the DataKart service companies can also share their complete product data with retailers and online shopping websites.

GS1 India also provides training, workshops and assistance to companies to help them with their barcode implementation.

GS1 standards are the most widely adopted supply chain standards in the world and the de-facto standards for the retail Industry. Their adoption/implementation is a prerequisite for doing business with most modern trade retailers and online marketplaces worldwide.

The Indian Dairy Industry is poised to become globally competitive and by adopting global barcoding standards and best practices and by improving the quality of milk and milk products, India has the ability to not only meet the needs of the local population but to also improve its export prospects and capture the International Dairy Market.

This Young Businessman Created a National Brand With GS1 Product Codes

Posted on by Nitesh Agrawal

Thirty-one-year-old Ravish Sangani, an entrepreneur from Coimbatore, is the first Indian rubber band manufacturer to barcode his products, which has helped him create a national brand in this category.

Like many young Indians, Ravish was frustrated with the traditional business practices still followed in the highly unorganised rubber band manufacturing industry. He aspired to do things differently. He wanted to break away from the traditional but highly chaotic wholesale marketing channels to build a business leveraging direct and innovative sales channels that are available in today’s changing retail landscape.

Ravish knew he was manufacturing a quality product. What he needed was a new way to market his products. To do this, he needed to build an identity, create a brand name and innovatively package his products.

He picked a brand name for his products and spent his energy and resources in designing its packaging. He realised that to build a credible brand image, the look and feel of the product was just as important as its quality. While researching successful brands in other categories, he noticed that in addition to look and feel, they all carried a barcode.

Ravish surveyed consumer products in the marketplace and noticed that almost all of them carried a barcode with a number starting with 890. On further research online, he located GS1 India as the authorised body which allocates unique and universal barcode numbers in India. He then established contact with them and applied for unique product codes to give his products a unique identity in the supply chain (i.e., no other product in the world could have the same product code as his).

Moreover, anyone in any part of the world could validate him as the owner of the product by checking GS1’s GEPIR (Global Electronic Party Information Registry), a global repository of company information.

Not only was Ravish able to increase the credibility of his brand, he was also able to realise several other real-world benefits by using GS1 barcodes, which are listed below:

  • His products were listed on a leading e-commerce retailer’s website in less than 1 week by using unique GS1 codes, which otherwise would have taken him over 4 weeks.
  • Online search results for his products improved dramatically by using GS1 codes.
  • His products became shelf-ready as they can be scanned in retail stores and don’t need to be held up in retailer’s warehouse for 2-7 days for labelling.
  • Faster and accurate billing at the checkout counters facilitated customer satisfaction.
  • Error-free dispatches as per orders saved him valuable time and effort, which is otherwise wasted in the reconciliation of orders.
  • Prospective international buyers from over 150 countries have access to his product information through GS1’s GEPIR Service.

Sangani Industries today is the first branded manufacturer of rubber bands in the country who are successfully selling their products across retail stores and online channels, and are growing at more than 23% year-on-year.

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