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What is an ITF-14 Barcode? GS1 India

Posted on by Heena

ITF-14 is a type of one-dimensional barcode used on higher level packaging units such as corrugated boxes to facilitate product identification throughout the supply chain. While you are likely familiar with using EAN (European Article Number), GTIN (Global Trade Item Number) or UPC (Universal Product Code) codes to identify individual products or SKUs (Stock Keeping Units), the ITF-14 is specifically used to track and manage pallets that carry these products in bulk. This blog will be a guide in understanding and exploring the role of this ITF-14 barcode in the logistics industry, in detail. We will also uncover how this barcode type benefits the supply chain and the role of GS1 India in issuing this barcode. 

What is an ITF-14 Barcode?

Unlike EAN or GTIN which is used specifically on products sold at point-of-sale, ITF-14 barcodes have a more comprehensive role to play. ITF-14 barcodes encode a 14-digit GTIN. The barcode can either be printed on a label or directly on a corrugate.

An ITF-14 barcode is similar to a GTIN-13 in composition with the only difference being the indicator digit (digits ranging from 0 to 9 to identify different packaging levels within the product hierarchy). The minimum size of an ITF-14 barcode is 1.25 inches tall and is applied in general distribution and logistics and can only carry the GTIN. In case, GTIN-12, GTIN-13 or GTIN-8 are to be used to encode in an ITF-14 barcode, filler zeroes (0) need to be added before GTIN.

ITF-14 Barcode Format

Though ITF-14 is like any other 1D barcode, what separates it from others is its thick black borders, called bearer bars. This bearer bar is a prominent identifying feature of an ITF-14 barcode, and as a matter of fact, no other barcodes have thick black borders. One crucial reason behind the presence of these bars is to improve readability and durability even in challenging conditions. Below listed are a few things that you can consider to quickly identify an ITF-14 barcode –

  • Look for the thick borders (bearer bars)
  • Check for a 14-digit number encoded within the barcode.
  • Verify that the barcode is on the outer packaging.
  • The pattern of black and white vertical lines

The presence of bearer bars forms a box-shaped figure outside.

Below provided is a breakdown of GTIN encoded in an ITF-14 barcode –

  • Indicator Digit – You can add an indicator digit to create different GTIN-14s for various groupings of the same product, like cartons or pallets. The digit ‘0’ is reserved for a GTIN-14 applied on a pallet containing products of the same variables; weight or volume (homogenous series). Similarly, digit ‘9’ is reserved for GTIN-14 of pallets containing products of different variables; weight or volume (heterogeneous series).
  • Country Code – It is the code allotted by GS1 Global to the GS1 member organisation. Every GTIN starts with a country code. GS1 India has ‘890’ as its country code and all unique identification keys in India start with this number alone, representing exclusivity and authorisation.
  • Company Code – The company prefix is the unique identification number assigned by the GS1 member organisation to the company registered with it. This company code uniquely identifies the company from others in the market.
  • Product Code – Country code and company code together form to construct GCP (Global Company Prefix). This is followed by a product code which depends on the company’s use and coding needs. It uniquely identifies products or SKUs manufactured by the company.
  • Check Digit – The final component of a GTIN is a check digit which is a mathematically calculated digit. It is used to validate the GTIN composition and ensure the GTIN is correct by all means. This algorithm of mathematically calculating check digit is also referred to as Luhn Algorithm (also known as Modulo 10).

GS1 plays an indispensable role in standardising the usage and implementation of barcodes in India. In the context of the ITF-14 barcode, GS1 has defined standards for the usage of ITF-14, exclusively limiting its usage in the logistics industry. Various other standards of usage are defined by GS1 for products’ unique identification. ITF-14 is restricted for higher levels of packaging as defined by GS1 standards. The blog will cover the reasons and benefits of doing so.

Benefits of ITF-14 Barcodes

ITF-14 barcode plays a crucial role in streamlining supply chain operations. Below are some benefits that the ITF-14 barcode offers in the industry –

  • Improved Supply Chain Visibility: When the ITF-14 barcode is applied on higher level packaging like cartons or pallets, it improves the supply chain visibility of products. Businesses can easily track or trace the shipments if required and different supply chain stakeholders can directly scan cartons/boxes to verify products at each level. This also fosters transparency and strengthens trust between different supply chain levels.
  • Easy Handling of Bulk Shipment: By enabling rapid, unique identification of bulk shipments, ITF-14 barcodes ensure products are easily handled, monitored and supplied throughout the supply chain. Their use also minimises human errors and speeds up the entire process, enhancing overall efficiency.
  • Global Compliance with Trade: The ITF-14 barcode is compatible with international trade as it meets global trade requirements and conforms to regulations. 
  • Streamlined Inventory Management: With ITF-14 barcodes, businesses are able to carry out accurate inventory management. They facilitate easy tracking of products and help businesses avoid situations of overstocking and stockouts.

How to Create an ITF-14 Barcode?

In case businesses want to use ITF-14 barcodes to comply with trade regulations and meet their packaging needs, they will first need to get registered with GS1 India for barcodes. Once your registration is complete (How to get registered for GS1 Barcodes?), you can follow the steps listed below to create an ITF-14 barcode –

Step 1: Add an indicator digit, from 1-8, on a case of individual items.

Step 2: If you want to uniquely identify a pallet of cases comprising individual items, you would have to add indicator digit 2. The series can go for as long as you do not reach 8.

Step 3: Once you have utilised all digits from 1-8, you will have to switch to a new GTIN.

Step 4: As a last step, you can test and verify the ITF-14 barcode to avoid unnecessary trade complications.

Conclusion

ITF-14 barcodes can effectively scale up your operations allowing you the opportunity to supply a variety of products at the same time and at the same location. In India, its use is very limited with the transport industry gradually shifting to 2D barcodes or SSCC (Serial Shipping Container Code) with their ability to encode more information. With these barcodes’ wide acceptance and usability across the world, they simplify processes and make it easier for people involved in the process to interpret the information coded. With benefits ranging from effective inventory management, track and trace of products, and also better visibility in the operations. 

Frequently Asked Questions

1. What is ITF in a barcode?

ITF-14 is a type of one-dimensional barcode which encodes GTIN-14. It is used to identify packaging at higher levels, mostly pallets and corrugated boxes containing multiple products.

2. What is the ITF-14 barcode used for?

ITF-14 barcodes are used to identify higher-level packaging materials throughout the supply chain.

3. How to convert EAN-13 to ITF-14?

To convert EAN-13 into an ITF-14 or GTIN-13 to GTIN-14 you simply would need to add one zero preceding the GTIN number.

4. What is the difference between ITF-14 and 128?

One distinguishing difference between the ITF-14 and GS1-128 barcodes is the presence of thick black borders (the bearer bars) outside the ITF-14 barcode. These bearer bars are not present in the GS1-128 barcode.

5. What does ITF stand for barcode?

ITF stands for Interleaved 2 of 5 (ITF) which encodes only numeric digits in pairs and has only even numbers. ITF barcode is interleaved which means it encodes two digits simultaneously, reducing the length of the bar.

What is an EAN Number? Understanding European Article Numbers

Posted on by Heena

At each checkpoint, individual products, cartons or containers, are scanned using barcodes to easily interpret product information. Every barcode encodes a unique product identification number. This number is the basis of trade, facilitating a continuous and accurate product information flow throughout the supply chain. This unique product identification number is referred to as GTIN (Global Trade Item Number) or EAN (European Article Number).

In this blog, you will learn about EAN numbers, understand their importance and benefits, uncover the different types of EAN numbers and know the complete process of generating these numbers.

 What is an EAN number?

EAN number is a type of barcode numbering symbology that provides unique identification to stock-keeping units (SKUs), individual products and cartons or cases. Just as no two cars share the same registration numbers, an EAN is also unique for each product or location. EAN no. is synonymously used for GTIN. EAN/GTIN are encoded in barcodes to sell products hassle-free in online and offline marketplaces. Find below the different types of EAN/GTIN barcode symbologies.

Types of EAN Number

EAN/GTIN is of two types; depending on the product packaging or any other requirements, the seller may choose either of them. Mentioned below are the types and usage scenarios of each for easy understanding –

  • EAN-13/GTIN-13: This type consists of a 13-digit unique identification code to identify retail products globally. The 13 digits are divided into four components – Country Code, Company Code (assigned by GS1 India to a company manufacturing the product), Product Code (assigned by the company to its product) and lastly, Check Digit (a mathematically calculated digit which validates the complete GTIN). You may find a GTIN-13/EAN-13 on retail products right below a 1D barcode on retail products. 
  • EAN-8/ GTIN-8: This type consists of an 8-digit unique identification code to identify smaller retail products with limited packaging space. Although it is smaller in comparison to an EAN-13/GTIN-13, it serves the same function. You may find a GTIN-8/EAN-8 on smaller retail products like cosmetics, stationary items, etc. 

How EAN Numbers Work?

In the retail sector, EAN/GTIN works when encoded in either a one-dimensional (1D) or two-dimensional (2D) barcode. Companies subscribe to GS1 barcodes and generate GTINs/EANs for their products through DataKart – the national product data repository. This EAN/GTIN is then encoded in the selected barcode format and the image is downloaded for printing purposes.

When a product with a barcode is scanned using a scanner or a mobile phone (in the case of a 2D barcode) it reads the information encoded and decrypts the number. At retail point-of-sale, the system then cross-references this number with the local product database to retrieve product information associated with that number.

This complete barcode process eliminates any information discrepancies and ensures every supply chain stakeholder – retailer, manufacturer, wholesaler or consumer, benefits from accurate and detailed product information. This provides multiple other benefits such as inventory management, track & trace, pricing accuracy, supply chain management and others which we will discuss later in detail in this blog.

Steps to Create Your Own EAN

If you are a business owner who wishes to sell products on offline and online marketplaces, you need to first subscribe to GS1 barcodes. They are the only authorised, interoperable, structured and standardised barcodes that conform to global supply chain standards and meet the regulatory requirements.

Below provided are the steps to create your own EAN/GTIN –

  1. Visit our barcode registration page or simply follow this link – https://www.gs1india.org/content/register-for-barcodes/
  2. Fill the complete barcode registration form by providing complete and accurate information about your business.
  3. Attach necessary documents wherever required.
  4. Pay the barcode registration fee and submit the form.
  5. Within 7-10 working days you will receive your barcode allotment letter along with your Global Company Prefix (GCP).
  6. You can use your GCP which is a combination of Country Code and Company Code to log into your DataKart account and generate your products’ GTINs/EANs.

 

Please note, that only DataKart can be used to generate EAN/GTIN for your products, no other tool or service provider available in India can issue authorised barcodes to sellers.

How to Verify an EAN Number?

In an attempt to safeguard retailers’ interests, GS1 India provides GTIN Validation service. On the website page of ‘GTIN Validation’ retailers need to provide the complete GTIN/EAN code of the product they want to verify. The system then verifies the GTIN against the GS1 database and reflects the linked product data. In case sellers want to validate GTINs/EANs in bulk they can send us an e-mail directly on the provided email address – implementation@gs1india.org 

Consumer interest has been jeopardised for ages by means of adulteration, counterfeiting, or contamination. To empower them, we have developed the ‘Smart Consumer’ app. The app allows consumers to make informed purchase decisions by providing them with authentic and accurate product information at one place. The app sources product data directly from the national product data repository – DataKart.

Why Barcodes Are Important for Businesses

Barcodes play an important role in simplifying supply chain processes and in helping businesses achieve operational excellence. Below are some important benefits that GS1 barcodes help businesses achieve –

  • Inventory Management – Barcodes help retailers avoid situations of stockouts and overstocking. They further reduce errors caused due to manual stock-taking. This results in more reliable inventory levels. 
  • Targeted Product Recall – Barcodes enable efficient targeted product recalls in cases of contamination or adulteration within the supply chain. Scanning barcodes allows businesses to trace and recall the targeted products.
  • Global Visibility – With GS1 barcodes being the global language of business, they are globally acceptable, providing global visibility to your products.
  • Faster Product Listing – GTINs are used to list products in various online marketplaces like Amazon and Flipkart. Entering product GTIN automatically fetches all the product details connected with it.  
  • Product Data Management – With our product data management platform, DataKart, businesses can store, manage, share and upload product information in one place.
  • Quick Scanning at Point-of-Sale – GS1 barcodes enable fast and efficient scanning at the point of sale, enhancing the checkout experience and boosting customer satisfaction.

Conclusion

While it is important to note the importance and impact of EAN/GTIN in the supply chains, it is also crucial to ensure you are getting barcodes from authorised sellers only. GS1 India is the only authorised seller in India to issue barcodes to businesses. Only GS1 barcodes are structured and meet the required global standards of the supply chain.

Frequently Asked Questions

1. What is the full form of EAN?

EAN stands for European Article Number

2. Is EAN a 13 digit number?

EAN can be either 13-digits or 8-digits depending on the product type. 

3. Who provides EAN code?

Companies obtain GCP (Global Company Prefix) from GS1 India which can then be used to log into DataKart to generate EAN/GTIN codes.

Benefits of Purchasing EANs Directly from GS1: A Guide for all Brand owners

Posted on by Heena

Introduction

European Article Number (EAN), also referred to as Global Trade Item Number (GTIN), is a type of barcode symbology, accepted and used all across the globe. Businesses obtain EAN/GTIN to uniquely identify their products in the market, sell them cross-border, list them on e-marketplaces and eventually streamline their operations. In India, GS1 India – one of the 116 member organisations of GS1 Global, is the only body authorised to assign GTIN/EAN codes to Indian businesses who wish to sell products in the domestic and international market. 

 

The Importance of EANs/GTINs for Brand Owners

Every product being sold in the market needs to have a unique identification to differentiate itself from others. Unique product identities foster transparency in the supply chain, build trust and optimise business operations globally. GTIN/EAN is one such unique identification number which is recognised and accepted worldwide and provides better visibility to the products being sold. 

Be it an online marketplace such as Amazon or offline retailers, GTINs/EANs are required by all to streamline product listing. In fact, Google has reported that products having GTINs/EANs have as high as 40% impressions and have more than 20% chances of conversions. As a brand owner, if you want to maintain customer trust and brand credibility then it is paramount for you to buy EAN codes. 

 

What Are EANs/GTINs?

EANs/GTINs are a series of numbers in a standardised order used on retail products. This unique number set is composed of four critical components – Country Code, Company Code, Product Code and Check Digit. Every component of a EAN/GTIN identifies a specific element. Country code is the unique code of the country with which the company is registered for barcodes, the company code is a unique number provided by GS1 member organisation to the company as its unique identification, product code is generated by the company and check digit is a computer generated digit used to validate the GTIN/EAN.

 

‘890’ is the country code provided by GS1 Global to GS1 India. This means every GTIN/EAN of products manufactured in India will have ‘890’ as their prefix. The company code and product code of a GTIN will vary based on the number of barcodes the company is registered for. Below given is an example (fig 1) of a GTIN wherein the company is registered for 100,000 barcodes. Companies can get registered for 100, 1000, 10000 or 100000 barcodes, based on their requirements. 

 

EAN/GTIN Types 

EAN-13/GTIN-13 – It is a 13-digits unique identification code that is used to identify retail products internationally. This barcode can be read by scanners at point-of-sale or throughout the product’s supply journey with the help of a scanner. 

EAN-8/GTIN-8 – It is a compressed version of EAN-13/GTIN-13. It contains 8-digits and is used to identify products that are very small, for example – cosmetics. 

 

Why Purchase EANs Directly from GS1?

Purchasing EANs/GTINs from GS1 is the only way to ensure your barcodes are authorised. GS1 is an international not-for-profit and neutral organisation which brings industry leaders, regulators, government and different associations together with the purpose to develop and implement standards-based supply chain solutions. It has member organisations in 116 countries and has more than 2 million user companies which promote 10 billion transactions every day. 

 

This extensive reach and globally standardised approach to unique product identification, structured operations, authenticity and inclusivity make GS1 the only recognised provider of barcodes globally. Let’s understand the above mentioned features of GS1 in detail, with context to the Indian businesses. 

 

Extensive Reach – Indian businesses who wish to export (sell their products in different countries worldwide) are recommended to obtain GS1 barcodes. GS1 barcodes are accepted and used worldwide making cross-border sale operations easier for businesses. It simplifies their journey of reaching international marketplaces and empowers businesses with streamlined supply chain operations. Additionally, the EAN number promotes consistent identification of products, regardless of the geographical boundaries. 

 

Global Standardisation – With GS1 barcodes, businesses get a standardised system of product identification through the EAN/GTIN codes which is accepted globally. 

 

Unique Product Identification –  GS1 barcodes are unique to each product being sold in the market. No two products having differences in weight, size, packaging, colour, ingredients, dimensions, etc. can have the same GTIN. Every product variant will have a different GTIN on it which allows businesses to track and manage their inventory efficiently. The unique product identification helps avoid product misidentification and product mismatches. 

 

Structured Operations – EAN/GTIN codes are based and created following a predefined structure of product identification codes set by GS1. Every member organisation follows this same structured approach to assign GTINs/EANs to companies promoting structured operations worldwide. 

 

Trust & Authenticity – The EAN/GTIN codes assigned by GS1 are authentic. Businesses around the world trust these codes and apply them on their products for their unique identification. Consumers trust these codes as they guarantee the product is sourced from the original manufacturer.

 

Inclusivity – EAN/GTIN codes of GS1 are inclusive to all types of organisations. No matter the scale of the organisation, if you want to sell your products in the market you can get registered for GS1 barcodes. 

 

Verified Products –  EANs/GTINs can be verified and product information can be validated through the Smart Consumer mobile and web app. Furthermore, retailers can verify EAN/GTIN information through the ‘GTIN Validation’ page of GS1 India wherein all the information concerned with the EAN/GTIN will reflect on the screen. 

 

Data is sourced directly from DataKart which is the national product data repository of India. DataKart shares product information with ‘Verified by GS1’ allowing retailers, organisations or consumers all across the globe to validate your product details. As much as 7.8 million GTINs are checked against the ‘Verified by GS1’ database every 90 seconds, making it paramount for businesses to obtain GTINs/EANs in order to improve their product visibility.  

 

How to Purchase EANs from GS1

To purchase EANs/GTINs from GS1 India you can follow the below mentioned steps – 

  1. Visit ‘Register for Barcodes’ page of GS1 India.
  2. Fill the registration form.
  3. Submit all the required documents as and when asked. 
  4. Pay the one-time registration fees and the subscription fees. 
  5. In 7-10 working days you will receive a barcode allotment letter along with your Global Company Prefix (GCP). 
  6. Use your GCP to login into DataKart and start creating GTINs/EANs for your products. 

 

The subscription fees will depend on the number of barcodes you are getting registered for. You can get a subscription for 100,1000,10000 and 100000 barcodes. 

 

To view the barcode registration fee structure you can click on this link – https://www.gs1india.org/wp-content/uploads/GCPBarcodes-Registration-Fee-effective-from-1st-July-2024.pdf

 

Common Questions and Misconceptions about EANs

1. Can I buy EAN codes from third-party providers?

GS1 does not recommend any company to buy EAN codes from any third-party providers. Only GS1 India is the only authorised body in India to issue barcodes starting from ‘890’. Any EAN codes provided by third-party providers are unauthorised and are not interoperable.

2. What is the difference between EAN and UPC?

European Article Number (EAN) and Universal Product Code (UPC) are both barcode symbologies that are accepted worldwide. UPC symbology is used specifically in North America. It has two types – UPC-A (a 12-digit code similar to GTIN-13/EAN-13) and UPC-E (a 8-digit code similar to GTIN-8/EAN-8).

3. How do I find my EAN number?

EAN code is printed on the packaging of your product. It is right below the barcode which is a series of black and white vertical lines.

 

Conclusion 

It is extremely important as a business owner that whichever products you are selling in the marketplace have authorised barcodes and correct GTIN/EAN codes. This empowers not only you but every other element of the supply chain, including the end-consumers. If you have not yet registered for GS1 barcodes we recommend you follow the provided steps and start your journey of selling products seamlessly without any complications. 

 

FAQs

Q1. What does EAN stand for?

Ans. EAN stands for European Article Number and is a type of barcode symbology that is used to uniquely identify products sold in the domestic and international market. 

 

Q2. What is the EAN code for India?

Ans. ‘890’ is the country code provided by GS1 to GS1 India. 

 

Q3. Who provides EAN codes?

Ans. EAN codes are provided by GS1 member organisations globally. In India, GS1 India provides EAN codes to companies.

 

Q4. What is a 13 digit EAN number?

Ans. EAN-13 is similar to GTIN-13 and is used to identify retail products in the market. 

 

Q5. Do EAN numbers expire?

Yes, EAN/GTIN codes are provided based on the subscription model. Companies will have to renew their EANs/GTINs in order to continue using these numbers. 

 

Q6. Can I use a third-party seller for EANs?

No, only GS1 India is authorised to issue EANs/GTINs to companies in India. No other company can provide authorised unique identification numbers. 

The Importance of GS1 Standards in Barcode Generation

Posted on by Heena

Introduction

In 1996, GS1 India was established to help businesses implement a standardised and structured approach to supplying products in the market. This standardisation has since become a cornerstone of a transparent and interoperable supply chain. Indian manufacturers are now exporting products across the globe and are leveraging GS1 standards to track the end-to-end journey of their shipments. These standards have become a global benchmark in barcode generation which ultimately is imperative in the unique identification of each product being supplied in the market. 

This blog will help readers understand the critical need for GS1 standards in barcode generation. It will also illuminate the benefits, barcode generation process, and role of GS1 standards in shaping modern trade.

What Are GS1 Standards?

GS1 – an international not-for-profit organisation which governs GS1 India and 115 other member organisations, defines GS1 standards as a set of rules or guidelines that help businesses in ‘uniquely identifying’, ‘accurately capturing’ and ‘automatically sharing’ information about products, assets, locations and more, in any country and with any trading partner. 

These standards are developed to increase the process efficiency of businesses and provide them with an automated structure, facilitating unique identification of products and sharing electronic product information, globally. The GS1 system of standards is influenced by factors like broad acceptability, maximum applicability across various business scenarios and adherence by all parties. The standards are created to be mutually beneficial for both manufacturers and the end-consumers and hence benefit every element of the supply chain. Find below the three pillars of GS1 standards – 

  • Identify (GS1 Standards for Identification) – These standards serve as a means to identify real-world entities, including – retail products, cartons, locations, documents, etc. so as to create a medium of information, used by people. These identification standards include GS1 Identification Keys, which facilitate the unique product identification of real-world entities and the flow of accurate information.
  • Capture (GS1 Standards for Barcodes and EPC/RFID) – These standards serve as a means to automatically capture data, connecting real-world products and assets with electronic and easily accessible information.  Barcodes and Radio Frequency Identification (RFID) technology, serve as data carriers of the product information. These standards ensure the RFID tags and barcodes can be read by scanners and software components when required. 
  • Share (GS1 Standards for Data Exchange) – These standards serve as a means to share the captured information with trading partners, end-consumers and other businesses. These standards are foundational in enabling – electronic business transactions and visibility,  

GS1 barcodes are generated following these general GS1 standards. The structure of GS1 barcodes is defined and already set, because of which companies and countries enjoy streamlined operations and an accurate information flow. 

What is the Purpose of GS1 Standards?

GS1 standards play an indispensable role in the barcode generation process as they create a common trade language for businesses by uniquely identifying, capturing and sharing important information on the products. Due to their wide acceptability, they foster trust and dependability in the internal and external organisational workings.

Find below the purpose of implementing GS1 standards in your processes – 

  • Global Interoperability – GS1 standards are the root of facilitating interoperability – the ability of systems and software to share and use information. They provide businesses with a standardised or common method of exchanging data.
  • Unique Identification – Products with GS1 barcodes are uniquely identified in the market. They are different from every other type of product already available in the market which benefits marketplaces, retailers, manufacturers, and consumers. Every product variant is assigned a distinct Global Trade Item Number (GTIN) which strengthens trust between different parties by providing detailed and accurate product information. 
  • Building Greater Confidence – When businesses build products and services around standards, they will have greater confidence in their outputs. Eventually, such businesses will be able to garner trust and recognition among consumers, marketplaces and trading partners in the long run. 
  • Cost-effective Solutions – Businesses that have a standardised approach to supplying products in the market, benefit from reduced operational costs and implementation effort. They do not have to create a tailored approach for every partner they deal with, enabling them to easily exchange data electronically with all trading partners in a structured manner. 
  • Mutually Beneficial Solutions – These standards are mutually beneficial to everyone, even if the trading partners are not directly involved or are indirectly linked by a mediator. The GS1 barcodes can be scanned by all of them and information can be accessed by different partners or consumers using scanners or mobile phones. 

The Benefits of GS1 Barcodes

Barcodes are machine-readable graphical representations that are designed to carry product data. They are used to automatically capture data and use it in various scenarios. There are two formats of barcodes – 1D barcodes and 2D barcodes. 1D barcodes are a series of black and white parallel vertical lines whereas 2D barcodes are patterns of squares and dots arranged in a grid format. They contain information about products in a structured manner.

Barcodes contain GTIN which is a 13, 12 or 8-digit unique identification number. This GTIN has four components which are critical to trade products in the market. The first component is the country code – where the manufacturing company is registered for barcodes, company code, product code and check digit – to ensure the GTIN is accurate. See below the structure of a barcode to understand how they are standardised in order to meet GS1 requirements. 

Below mentioned are some of the benefits businesses enjoy once they get registered for GS1 barcodes – 

  • Elevated Accuracy  – With standardised barcodes, businesses benefit from smooth and error-free processes. Product information is directly pulled from the barcode pasted on the product which reduces errors that are caused due to manual listing.
  • Streamlined Inventory Management – Barcodes facilitate real-time inventory information which helps businesses avoid situations like overstocking and stock-outs. Sellers can utilise this information to increase their process efficiency.
  • Targeted Product Recalls – With barcodes, manufacturers can trace the entire journey of their products, right from their manufacturing to the retailers. By doing so, manufacturers can raise product recall alerts of any specific lot unfit for consumption. 
  • Detailed Product Information – Barcodes encode detailed product information such as product name, manufacturer’s name, date of expiry and manufacturing, nutrient information, usage instructions etc. This information can be accessed by simply adding the GTIN details on the Smart Consumer app or on the GTIN Validation service portal of GS1 India. 
  • Maximised Customer Experience – Consumers today are more aware of their purchases. When they are provided with easy and accessible information about the product they are buying, they feel empowered and businesses enjoy enhanced customer experience. 
  • Faster Listing on Online Marketplaces – With barcodes, retailers can list their products on e-marketplaces such as Amazon, faster and more efficiently. Amazon, which is also an e-marketplace, recommends the use of GTIN to list products on their platform. 

How to Generate Barcodes Compliant with GS1 Standards?

GS1 India is the only authority in India which is authorised to issue barcodes to companies manufacturing products in India. Barcodes starting with ‘890’ are the only interoperable and standardised barcodes in India. Every GS1 member organisation has a separate country code and ‘890’ is the country code of India. Companies who wish to sell products in India need to obtain these authorised barcodes. 

Find below the steps to apply for GS1 Barcodes –  

Step 1: Visit the ‘Register for Barcodes’ page on GS1 India’s website. 

Step 2: Enter your business email or PAN card details where asked. 

Step 3: A form will open, complete the form and submit documents as and when asked. 

Step 4: In the form, you will be asked to select your subscription model. GS1 India has subscription models for barcodes ranging from 100 to 100000. Please note that the subscription model once selected cannot be changed, to switch companies will have to purchase a new barcode license. It is therefore advised that businesses consider their current and future requirements before they make any purchase. 

Step 5: Once you have completed the form, review all the details once and then click submit. After this, you will be asked to pay one-time registration fees and subscription fees. 

Step 6: Within 7-10 working days you will receive an allotment letter and your Global Company Prefix (GCP) which can be used to generate GTINs for your products. 

Register for Barcodes

Conclusion 

GS1 standards play an imperative role in building a standards-based supply chain. They streamline a product’s journey from source to shelf and make every step in the supply chain transparent. Businesses benefit from streamlined processes and accountability at every level. If you are a new business person looking to supply products globally, GS1 barcodes are a one-stop solution for you. To make sure your barcodes are compliant with the GS1 standards you can explore GS1 India’s ‘Barcode Verification’ service.

Understanding Datakart: Revolutionizing Product Data Management

Posted on by Heena

In a world with billions of products, keeping track of every piece of information, manually, can be overwhelming. Interestingly, until the mid-2010s, this manual tracking of product data was very common. Businesses used to rely heavily on manual data entry practices, which included – maintaining spreadsheets, physical catalogues and basic databases that lacked key features. These time-consuming methods were prone to inefficiencies, inconsistent information, limited accessibility and had restricted data update capabilities.

To mitigate these challenges and streamline product data management, GS1 India launched its DataKart service in 2016. In this blog, you will be introduced to GS1 DataKart, and its advantages and learn the steps of DataKart login. 

Introduction to DataKart

DataKart was introduced in the Indian market by the industry to help the industry. GS1 India collaborated with key industry stakeholders to implement a common product data management system for Indian businesses. Right after it was launched, it became a single source of reliable information for retailers, online marketplaces, institutional buyers and even millions of Kirana stores. It is a nationalised repository of retailed products and contains information on different product attributes like regulatory information, marketing information, packaging information, legal information and also information on product quality. 

DataKart makes it possible for different departments of a business to seamlessly share, upload and edit product information in real-time. It enables the sharing of accurate and updated data on the Stock Keeping Units (SKUs) with the retailers in a standardised, structured and timely manner. In addition, it empowers consumers by facilitating access to authentic product information through the Smart Consumer Application.

What is DataKart?

DataKart is an online, cloud-based service developed by GS1 India to promote the upload and exchange of reliable product information between multiple shareholders like retailers, manufacturers, online shopping sites etc. It facilitates automated product information exchange that is real-time, which was not possible earlier in outdated product data management systems.

DataKart’s product database is used by thousands of brand owners, retailers/e-tailers and solution providers in the Indian market to ensure they get authentic information at a centralized location. Introduction to DataKart has removed dependency from third-party crowd-sourced information which has helped retailers and businesses regulate the supply and procurement of products in the market. Retailers such as Amazon, Flipkart, More, Big Basket, Reliance, Jio Mart, etc. use DataKart to benefit from its unique features. 

DataKart for Brand Owners 

For brand owners, GS1 India DataKart works as a single platform to connect with retailers and multiple online marketplaces. With the help of DataKart, brand owners consolidate their data and share it on a single platform. 

Below mentioned are some of the benefits that brand owners enjoy with DataKart. 

  • Manage Product Codes & Generate Barcodes – With DataKart you can generate product codes like GTIN/EAN or UPC on one platform. This will eliminate the chances of wrong or duplicate code assignment to products. Additionally, you can view the complete product lifecycle right from its history. 
  • Instant Product Update – Product data can be viewed by retailers in their native file formats and you can receive instant acknowledgement from retailers on any information changes. 
  • Minimised Inconsistencies – DataKart helps ensure product information is consistent and accurate across all the platforms. Whatever information the manufacturers/brand owners upload on the DataKart platform gets updated throughout the systems. This will eliminate the chances of wrong or duplicate code assignment to products.
  • Upload Product Images as per Global Standards – ClickIt is an app that helps manufacturers take catalogue-ready pictures of their products. These pictures once taken get automatically synced with the DataKart account of the manufacturers wherein they can edit them as per global imaging standards. 
  • Compliance with Regulations – DataKart ensures compliance with regulations as brand owners can link product codes such as GTIN/EAN and UPC with Harmonised System Nomenclature (HSN) codes through DataKart. These codes when linked will help retailers in efficiently categorising all the goods for tax or regulatory purposes, empowering them to meet the tax requirements smoothly. 

Brand owners can also enter FSSAI, AGMARK, Ministry of Consumer Affairs, etc. regulatory information on their product detail page through DataKart. 

  • Reach Consumers – Once your product details are uploaded and verified, they automatically get reflected on the Smart Consumer app. Through the Smart Consumer app, you can run promotions of your new product launches and reach consumers instantly. 
  • Implementation Support – GS1 India provides implementation support to all users. You get a dedicated technical support team and timely implementation support without fail.

DataKart for Retailers  

Retailers and e-commerce marketplaces have to manage a large variety of Stock Keeping Units (SKUs). DataKart helps them by providing information on different products straight from the manufacturers. This eliminates the flow of wrong information and empowers them in multiple ways, 

Some of which are mentioned below – 

  • Verifiable Product Information – Information available on the DataKart platform is verified and trusted. It is sourced from the manufacturers of the products which validates the authenticity and reliability of the information. Verified information ensures there is no exchange of misleading product information.
  • Optimised Planogramming – With DataKart you can obtain high-quality product images which can help you optimise your retail shelves by leveraging data received on the size and weight of the products (SKUs).
  • Sync with Master Data Management Systems – DataKart can be directly synced with retail-level master data management systems (MDM). This ensures that product information is consistent across all the systems.

How DataKart is Revolutionising Product Data Management

DataKart is making it possible for businesses and retailers to easily access accurate and trusted product information in a commonplace. This service has enabled multiple businesses to realise their business goals and solve issues pertaining to outdated, incomplete and wrong data on products. Similar were the challenges that were faced by Indian retailers and marketplaces like Big Basket. They wanted to verify product details from around the globe and access accurate and up-to-date product information. 

DataKart has been continuously tailored to meet the required expectations and requirements of businesses. In June 2019, GS1 India DataKart enhanced its capabilities by leveraging GS1’s ‘Verified by GS1’ initiative, enabling it to serve a global audience. Retailers and marketplaces like BigBasket took advantage of this opportunity and are verifying GTINs of global products through DataKart. Today, these businesses remain consistently informed, receiving timely notifications whenever a brand owner updates product information.

With the help of DataKart, retailers and marketplaces like BigBasket can validate GTINs before they onboard new products, speeding up the identification of duplicates. DataKart has enabled marketplaces like BigBasket to reduce their catalogue errors by almost 80% and has facilitated faster product listing with information being already uploaded on the platform.

DataKart Login: How to Access and Get Started

Follow the below-mentioned steps to create your DataKart account and start your journey of seamless product data management. 

Registering as a business owner

  • Step 1: To access GS1 India DataKart, retailers, marketplaces and business owners first need to get registered for barcodes. To get registered, visit the ‘Register for Barcodes’ page on GS1 India’s website or simply follow this link – https://www.gs1india.org/content/register-for-barcodes/. 
  • Step 2:  Click on the ‘Register Now’ button, you will then be asked to complete the barcode registration form. Enter your company details, contact details, and other necessary information as asked in the form. 
  • Step 3: Submit required documents such as your PAN card copy,  your P&L page, a copy of GST/VAT/TIN etc.
  • Step 4: Select the number of barcodes –  100,1000,10000 or 100000 and select the subscription validity period. It is recommended companies consider any business expansion goals before selecting the number of barcodes. Barcode licence once obtained cannot be renewed or updated. 
  • Step 5: Complete the process by paying one-time registration fees along with the subscription fee. You will receive a copy of your allotment letter within 7-10 working days. In your allotment letter, you will find your Global Company Prefix (GCP) which can be used to log into your DataKart account. 

Registering as a Retailer/E-commerce Marketplace 

  • Step 1: Visit the ‘DataKart for Retailers’ page on GS1 India’s website or simply follow this link – https://www.gs1india.org/datakart-retailers/
  • Step 2: Click on the Registration button on the Register As Retailer/E-Commerce Marketplace banner as shown below. 
  • Step 3: Fill the registration form. Enter your user details and contact information and click on the register button on the form.
  • Step 4: Once you do this GS1 India’s team will reach out to you for registration. After registration, you will be provided with your username and password for the GS1 India datakart login.

 

Conclusion

DataKart continues to be the one-stop solution for retailers/etailers/business owners in India. It is committed to making your journey of product data management efficient, structured and reliable. Reach globally with GS1 datakart and share information with data aggregators and the GS1 global registry and authenticate information of products manufactured in other member organisations. Benefit from reduced PO mismatches and wrong dispatches and ensure product information is complete, accurate and on time with GS1 India DataKart.

Frequently Asked Questions

1. Is GS1 a government company?

GS1 India is a supply chain standards organisation set up by the Ministry of Commerce and Industry, Government of India, CII, ASSOCHAM, FIEO, IMC, APEDA, Spices Board, IIP and BIS.

2. How to login to the GS1 portal?

You can log in to the GS1 DataKart portal using your Global Company Prefix (GCP) provided to you along with your allotment letter.

3. How to register a GS1 account?

To register for GS1 Barcodes you can visit the ‘Register for Barcodes’ page of GS1 India, complete the registration form and pay the fees.

4. Can I generate my barcode?

Yes, you can generate your barcodes through GS1 India’s DataKart platform.

5. What kind of businesses can benefit from DataKart?

DataKart is beneficial for several B2B, B2G and B2C companies. It is a powerful product data management service for retailers, brand owners and e-commerce marketplaces.

6. Is DataKart secure for managing product data?

Yes, DataKart is secure for managing product data. It ensures data security through its SSL-secure server. Product data is made available only on a need basis and only to authorised people.

7. What support services are available for DataKart users?

DataKart users get coupon redemption services and on-time implementation support services.

8. Can I integrate DataKart with other business systems?

Yes, DataKart can be integrated with ERP systems, POS systems, and other software to improve and streamline processes.

The Role of Product Barcodes in the E-commerce Industry

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Barcodes are essential to promote and achieve process efficiency in the e-commerce industry. They play a crucial role in product’s unique identification, ensuring that information about each product is accurately represented and is updated consistently throughout its lifecycle. Barcodes simplify inventory management and enhance order fulfillment processes, making them indispensable for online retailers. In this blog you will learn the importance of adopting authorised product barcodes for your e-commerce selling journey, the types of barcodes, where to get these barcodes from and how to get them.

 

Understanding the Importance of Product Barcodes in E-commerce

Standardisation is critical in every aspect of our lives; barcodes help businesses bring and implement standards of product identification in the e-commerce industry, facilitating unique identification of each product being sold. This translates to faster and more reliable order processing, enhancing customer satisfaction. Barcodes also facilitate seamless integration with logistics systems, enabling precise shipping and delivery tracking. Overall, their application in e-commerce significantly boosts operational accuracy, efficiency, and the overall customer experience. 

 

To effectively implement barcodes in your e-commerce operations, utilising a product barcode generator is crucial. In India, only GS1 India is authorised to issue barcodes to Indian businesses that plan to sell products in the online and offline markets. When a company gets registered for GS1 barcodes, they are provided with a Global Company Prefix (GCP) to access their DataKart account. DataKart is the national product data repository of products available in the Indian market. 

 

DataKart helps create unique barcodes for each product, ensuring accurate identification and tracking throughout the supply chain. Each barcode number carries specific information about the product it represents. Understanding the barcode number meaning is crucial for accurate product identification and tracking. For example, the first few digits of a barcode indicate the country code, ‘890’ is the company prefix allotted by GS1 to GS1 India. The country code is followed by the company code – that is the code assigned by GS1 India to that specific company for its unique identification. The next few digits represent the product code and the last digit is termed, the ‘check digit’, used to validate this Global Trade Item Number (GTIN). This standardised structure allows efficient and error-free data management across various systems. 

 

How Product Barcodes Benefit E-commerce Businesses

Barcodes provide several benefits to e-commerce businesses, including enhanced inventory management, improved order fulfilment and shipping, and a seamless customer experience. 

  • Streamlining Inventory Management

Barcodes facilitate efficient inventory tracking and management by providing a unique identifier for each product. This allows e-commerce businesses to monitor stock levels in real-time, reducing the risk of overstocking or stockouts. Real-time inventory updates help businesses respond quickly to market demands, ensuring that popular products are always available for customers. 

  • Enhancing Order Fulfilment

Barcodes play an essential role in optimising order processing and fulfilment. They reduce errors by ensuring the correct products are picked, packed, and shipped to customers. This improves shipping accuracy, leading to higher customer satisfaction and fewer returns. Barcodes also speed up the fulfilment process, allowing businesses to handle more orders efficiently. 

This reduces errors and enhances customer satisfaction by ensuring orders arrive correctly and on time. Barcodes also help businesses track shipments, providing customers with real-time updates on their order status. 

  • Facilitating Seamless Customer Experience

Barcodes enhance the customer experience by providing easy access to product information and enabling mobile shopping and online reviews. Customers can scan barcodes to learn more about products, check reviews, and even make purchases directly from their smartphones. This technology enhances trust and transparency, as customers can verify product authenticity and origin.

 

Future Trends and Innovations in Barcode Technology

QR barcodes – a type of 2D barcodes are the future of barcode technology globally. With their increased data storing capacity they can store additional information such as expiry date, manufacturing date, trademark or licences, nutritional information and usage instructions. QR codes also have the capability of directing users to product’s/company’s official website wherein customers can locate more information about the products. This will unlock doors to new possibilities as QR barcodes will help in shaping a world wherein information is readily available to all, thus empowering the end-consumers. 

 

Advancements in barcode technology are continually shaping the e-commerce landscape. 2D barcodes/QR codes have capabilities that extend beyond traditional product labelling. These innovations will further enhance the efficiency and effectiveness of e-commerce operations. The integration of technologies like Blockchain and Radio Frequency Identification (RFID) is transforming barcode technology, making it more versatile and powerful. Barcodes are now used for a wide range of applications, from tracking product location during transit to providing real-time updates on inventory levels. These advancements are driving new efficiencies and capabilities in e-commerce.

 

Conclusion

Product barcodes play a key role in the e-commerce industry, providing essential benefits such as enhanced inventory management, improved order fulfilment, and a seamless customer experience. As technology continues to evolve, barcodes will become even more integral to e-commerce operations, driving efficiency and customer satisfaction.

 

Frequently Asked Questions (FAQs)

1. What is a barcode in any product?

A barcode is a machine-readable code that represents data about a product. It consists of a series of vertical lines parallel to each other or a 2-dimensional structure, which can be scanned to retrieve information.

 

2. How does the barcode work?

Barcodes work by encoding data into a visual pattern that can be read by a barcode scanner. The scanner reads the pattern of lines and spaces, converts it into an electrical signal, and decodes it into the original data.

 

3. What is the main use of barcode?

The main use of barcodes is to uniquely identify products. They are used in inventory management, order fulfilment, and point-of-sale systems to streamline operations and improve accuracy.

 

4. How do I create a barcode for my product?

To create a barcode for your product, you must register with GS1 India. After registration, you can use a product barcode generator to generate a unique barcode for your product.

 

5. How do I use a barcode to identify a product?

A barcode can be used to identify a product by scanning it with a barcode reader. The reader decodes the barcode and retrieves the product information stored in a database.

 

6. Which barcode to use for products?

The choice of barcode depends on the type of product and the industry standards/sector. Common barcodes include GTIN-13 for retail products, QR codes/Data matrix in pharmaceutical sector, and GS1-128 for logistic units

 

7. Are all product barcodes the same?

No, product barcodes differ by format and data type. Various industries use distinct barcode standards tailored to specific applications, ensuring efficient and accurate product identification.

 

8. What is the full form of barcode?

‘Barcode’ is not an abbreviation so does not have any full-form. The process of barcoding refers to the method of encoding information using a pattern of bars and spaces for machine-readable data. 

 

9. What is an 8-digit barcode?

An 8-digit barcode, or EAN-8/GTIN-8, is a compact version of the EAN-13/GTIN-13 barcode. It’s ideal for small items with limited packaging space.

 

10. How do I verify a product by barcode?

To verify a product by barcode, enter the GTIN or EAN number on the Smart Consumer mobile or web application. The application will provide you all the information listed with that specific product, thus ensuring the product is genuine.

EAN Codes in India: The Smart Consumer’s Guide to Buying

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What are EAN Codes?

European Article Number (EAN) or Global Trade Item Number (GTIN) is a type of barcode symbology that is used worldwide to uniquely identify retail products. Barcodes encode EAN or GTIN to facilitate effective inventory management and product tracking. These codes help streamline operations, prevent errors, and enhance product visibility both online and in physical stores.  EAN/GTIN codes also enable the smooth integration of product information across international markets, making them essential for global commerce and efficient supply chain management. This system ensures that products are correctly identified and managed throughout the retail and distribution process.

Importance of EAN/GTIN Codes for Indian Businesses

EAN/GTIN codes play a vital role in modern business operations. Here’s why they are indispensable for Indian businesses:

1. Streamlined Inventory Management

EAN/GTIN codes facilitate automated inventory tracking and management, helping businesses maintain accurate stock levels and minimise errors in inventory records.

2. Enhanced Product Visibility

EAN/GTIN codes improve product visibility both online and in physical stores. This ensures consumers can easily find and identify products, leading to better sales opportunities.

3. Global Standards

EAN/GTIN codes align with global standards, making them crucial for Indian businesses looking to expand their reach globally. This compatibility ensures smooth international trade and compliance with worldwide retail practices.

Buying EAN/GTIN Codes in India

Acquiring EAN/GTIN codes in India is a simple process that ensures your products are ready for efficient inventory management and global trade. 

Where to Buy EAN/GTIN Codes in India

The best and most reliable source to buy EAN codes in India is directly from GS1 India. GS1 India is the only authorised body responsible for issuing these codes, ensuring they are compliant with global standards and are recognised worldwide. Purchasing from GS1 India guarantees that your barcodes are authentic and will be accepted by retailers and e-commerce platforms globally. 

If you label your products with GS1 barcodes, your products will be visible through GS1 repositories. You will get access to GS1 DataKart, the national repository of product information for retail items. GS1’s DataKart service enables free and easy barcode number management and the generation of Global Trade Item Number (GTIN).

Steps to Purchase EAN/GTIN Codes

To buy EAN/GTIN codes from GS1 India, follow these simple steps:

1. Registration: Register with GS1 India by creating an account on the website. You’ll need to provide necessary documents like your company’s PAN card, proof of annual sales turnover, and a letter requesting barcode allotment.

2. Choose Subscription Model: Select a subscription model that suits your business needs, considering your current and future requirements for barcodes. GS1 India offers various options based on company turnover, the number of barcodes needed, and the subscription period.

3. Payment: Complete the payment process securely. Payment can be made online, via NEFT, or through demand drafts. Ensure you calculate the registration fees, which include one-time fees, subscription fees, and a security deposit. The registration process takes about 7-10 working days to complete.

By following these steps, you can efficiently acquire your Global Company Prefix (GCP) which can be used to generate GTINs/EANs. This will ensure your products are ready for streamlined inventory management and global market reach.

Consumers’ Benefits of Buying Products Having EAN/GTIN  

EAN/GTIN codes offer numerous advantages to consumers, enhancing their shopping experience and ensuring product authenticity. Consumers can verify the legitimacy of products, access detailed information, and enjoy faster checkout processes. Here’s how these codes benefit consumers:

1. Authentic Product Identification

Avoid Counterfeits: They enable consumers to verify product authenticity using the Smart Consumer app. This helps in preventing the purchase of counterfeit products, ensuring trust and reliability in the market.

2. Product Information Access

Detailed Information: Consumers can access detailed product information by scanning EAN/GTIN codes through the Smart Consumer app. This includes details such as product origin, ingredients, and usage instructions, enhancing the shopping experience.

3. Seamless Shopping Experience

Efficient Checkout: EAN/GTIN codes expedite checkout processes, reducing waiting time for consumers. This leads to a more efficient and pleasant shopping experience, both online and in physical stores.

Conclusion

In conclusion, EAN/GTIN codes are essential for both Indian businesses and consumers. They enhance inventory management, improve product visibility, and align with international standards. For consumers, these codes offer a reliable way to verify product and brand authenticity and access detailed information, contributing to a seamless shopping experience. Additionally, businesses benefit from streamlined operations, reduced errors, and improved efficiency across supply chains. By utilising EAN/GTIN codes, companies can ensure global compatibility, making it easier to manage products both locally and internationally. Ultimately, the widespread use of these codes fosters trust and transparency in the market, benefiting all parties involved.

Frequently Asked Questions (FAQs)

1. How can I buy an EAN code in India?

To buy EAN/GTIN codes in India, you need to register with GS1 India. After registration, you can choose a barcode package that fits your business needs based on the number of products. 

2. What is the Cost of EAN/GTIN Codes in India?

The cost of EAN/GTIN codes in India varies depending on the package you select and the number of barcodes you require for your products.

3. Can EAN Codes be Used for All Products?

Yes, EAN/GTIN codes are versatile and can be used for a wide variety of products across multiple industries. These include retail items such as groceries, electronics, cosmetics, pharmaceuticals, clothing, and more.

4. Is EAN used in India?

Yes, EAN/GTIN codes are widely used across India for product identification and inventory management in retail settings. These codes are essential for businesses that aim to improve product tracking, streamline supply chain processes, and ensure compatibility with global retail systems. 

5. Can I generate my own barcode?

Yes, you can generate your own barcode once you get your Global Company Prefix (GCP) from GS1. This GCP can be used to login to your DataKart portal and generate GTINs/EANs.

6. Can I use EAN on Amazon?

Yes, EAN/GTIN codes can be used on Amazon. Amazon requires product identifiers like EANs/GTINs or UPCs for listing products on its platform. 

7. Is EAN code the same as GTIN?

Yes, EAN codes are also termed GTIN (Global Trade Item Number). Specifically, an EAN-13 code is referred to as a GTIN-13. GTINs are standardised product identifiers used globally to ensure consistency in identifying products across different systems and markets.

How To Check Barcode Online For Product Authenticity In India

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Understanding Barcodes and Product Authentication

Barcodes contain Global Trade Item Number (GTIN) which acts as a unique identifier of products in the global market. The GTINs encode critical information about the item such as its origin, manufacturer, and other important details. In India, barcodes are essential for product authentication and traceability, ensuring that products are genuine and safe for consumers. They help maintain the integrity of the supply chain and prevent counterfeit goods from entering the market.

What is a Barcode?

A barcode is a visual representation of data that can be scanned and read by machines. It typically consists of a series of parallel lines of varying widths and spaces or a matrix of dots and spaces, as in the case of QR codes. Barcodes are used to identify products, manage inventory, and facilitate traceability.

Importance of Authenticating Products via Barcodes

Authenticating products via barcodes is vital for consumers and businesses. It prevents counterfeit products from entering the market, protects brand reputation, and ensures consumer safety by verifying that products meet established quality standards. This process enhances trust and reliability in the marketplace.

Types of Barcodes Used in India

Barcodes come in various formats, each serving specific purposes in different sectors. In India, several barcode formats are widely used:

  • Universal Product Code (UPC): The UPC barcode, is one of the most common 1D barcode symbology commonly found in retail stores and is used for identifying products and managing inventory. It helps retailers track sales and stock levels efficiently. UPC-A and UPC-E are variations used, with UPC-E being more compact for small packaging without compromising data accuracy.

  • UPC-A: UPC-A is a 12-digit barcode used primarily in the retail sector for product identification and tracking. It is the most common form of UPC, containing a combination of manufacturer and product information. UPC-A barcodes are compatible with global retail systems, making them essential for inventory control and sales tracking.

  • UPC-E: UPC-E is a more compact version of the UPC-A barcode, designed for small product packaging. UPC-E has 8-digits and is formed by compressing the 12 digits of a UPC-A code into a smaller format. It is ideal for items with limited labelling space, such as cosmetics or small consumer goods, without losing essential product data.

  • European Article Number (EAN) or Global Trade Item Number (GTIN): The EAN/ GTIN barcode symbology, another widely used 1D barcode, is widely used in international trade to identify products globally. It ensures seamless scanning and inventory management across different regions. EAN/ GTIN barcodes include two variations: EAN-8/ GTIN-8 and EAN-13/ GTIN-13.

  • EAN-13 or GTIN-13: The EAN-13/ GTIN-13 barcode is a widely used 13-digit code for global product identification in retail. This barcode is compatible with international trade and enables efficient scanning, inventory management, and product tracking. It ensures consistency in product labelling across markets, simplifying logistics and enhancing cross-border trade.

  • EAN-8 or GTIN-8: The EAN-8/GTIN-8 barcode is a shortened version of the EAN-13/GTIN-13 code, consisting of eight digits. It is mainly used for small products with limited packaging space. Despite its compact size, EAN-8/GTIN-8 carries the necessary product identification data for inventory management and retail operations, especially in smaller product categories.

  • Quick Response Codes (QR Codes): QR Codes, a popular form of 2D barcode, are versatile and widely used in India. These codes allow users to scan and quickly access websites, promotional content, or contactless transactions using smartphones. QR Codes can store more data than traditional barcodes, making them ideal for dynamic applications.

How to Check a Barcode Online

Barcodes are essential for tracking products, managing inventory, and facilitate seamless transactions across various industries. With the increasing use of digital technology, checking a barcode online has become a simple and efficient process. Whether you’re a business owner verifying product information, a consumer checking the authenticity of a product, or simply looking to decode a barcode for personal use, online tools allow you to do this quickly. 

By scanning or entering the barcode number into a barcode lookup tool or app, you can access details such as the product name, manufacturer, and pricing information. These tools are particularly useful for verifying product authenticity and ensuring that the product complies with industry standards. With just a few clicks, checking a barcode online can help you make informed purchasing decisions and maintain accurate inventory records.

Step-by-Step Guide to Learn How to Check a Barcode Online

1. Scanning the Barcode

You can scan the barcode using a smartphone equipped with a barcode scanning app like Smart Consumer App. Simply open the app and use the scanner to capture the barcode. Many smartphones come with built-in scanning capabilities through their camera apps. You can scan QR codes on products to get detailed product information using your camera. 

2. Online Barcode Lookup Websites

GS1 India, the only organisation in India to issue authorised barcodes, offers a comprehensive platform for barcode information and verification services. Their GTIN Validation service allows users to manually enter the GTIN, usually found below the barcode as a series of digits, to access accurate product details. This service ensures product authenticity and traceability by providing information such as the product’s origin, manufacturer, and other relevant data. By using this tool, consumers can easily verify the authenticity of the products they purchase, even without a scanner.

3. Interpreting the Results

Once you have scanned or entered the GTIN, the GS1’s website and Smart Consumer app will provide you with information about the product, including its details and authenticity status. Review this information carefully to ensure the product is genuine. Look for details such as the product name, manufacturer, and other identifying information to confirm its authenticity.

Tips for Ensuring Barcode Authenticity

Ensuring the authenticity of barcodes is crucial to avoid counterfeit products and guarantee the quality and safety of items you purchase. Here are some essential tips to help you verify barcode authenticity and protect yourself from fraudulent products.

1. Buying from the Authorised Source

Always purchase products from authorised retailers and get barcodes from trusted sources like GS1 India. Authorised sellers are more likely to stock genuine products with authentic barcodes. This practice significantly reduces the risk of encountering counterfeit goods and ensures that the items you buy meet the expected quality and safety standards. By choosing reputable retailers, you can have greater confidence in the authenticity of the products you purchase.

2. Reporting Suspected Counterfeit Products

If you suspect a product is counterfeit, promptly report it to the relevant authorities or consumer protection agencies. Reporting suspected counterfeit products helps combat the sale of fake goods, protects other consumers, and upholds market integrity. Providing detailed information about the suspected counterfeit product can assist authorities in taking necessary action to prevent further distribution of counterfeit products.

Conclusion

Barcode verification plays a vital role in protecting consumer safety and ensuring product authenticity in today’s global market. You can check barcode online to verify if a product is genuine and meets the required industry standards. This process helps prevent the circulation of counterfeit or substandard goods, which could pose health risks or lead to financial loss. For businesses, barcode verification ensures that products comply with regulatory requirements, maintaining trust and credibility in the market. Incorporating barcode checks as a standard practice not only safeguards consumers but also enhances transparency and accountability across supply chains.

Frequently Asked Questions (FAQs)

1. What is the barcode number?

A barcode number is a series of digits below the barcode that uniquely identifies a product, linking it to detailed information in a database.

2. Can Google scan barcodes?

Yes, Google Lens and some Google apps can scan 2D barcodes like QR codes using your smartphone’s camera, allowing you to quickly retrieve product information. 

3. How do I verify a barcode online?

To verify or check a barcode online, Use Smart Consumer app to verify 2D barcodes, or enter the barcode number on the application to validate the product information provided. You can also verify the authenticity of a barcode by entering the GTIN/EAN of the product on the GTIN validation portal of GS1 India. 

4. How do you check if a product is original or not?

You can check if a product is original by verifying its barcode online, inspecting the packaging for authenticity, and purchasing from authorised sellers.

5. What is the 12-number barcode?

A 12-number barcode is typically a UPC (Universal Product Code), commonly used in retail to uniquely identify and track products.

What Every Smart Consumer Needs to Know About Product Information

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In this fast-paced marketplace, being an informed consumer is essential for making smart purchasing decisions. From understanding product information to recognizing authentic products, consumers should be equipped with the knowledge to make choices that align with their values. Knowing where and how to access reliable information, empowers consumers to ensure the safety and quality of the products they choose.

Product Information

Being a smart consumer goes beyond finding the best deals. It’s about understanding the detailed information behind every product bought. Whether shopping online or in-store, having accurate and complete product information is essential for making informed choices.

What is Product Information?

Product information includes all the data about a product that helps consumers make purchase decisions. It ranges from basic details like price and ingredients to more complex attributes like product manufacturer, expiration date, and regulatory information. Accessible correct product information is critical to ensure transparency and strengthen trust in consumers.

Types of Product Information

  • Basic Product Details: Price, brand, quantity, and SKU.

  • Technical Specifications: Size, material, and performance.

  • Compliance Information: Certifications, regulations, and safety warnings.

  • Sustainability and Ethical Sourcing: Environmental impact, labor practices and responsible sourcing.

Importance of Product Information for Consumers

Accurate and comprehensive product information is crucial for various reasons. To begin with, It empowers consumers to make the right decisions, promotes trust in brands, and protects consumer rights. Additionally, well-informed consumers are less likely to experience buyer’s remorse. 

  • Empowering Consumer’s Decision-Making: Clear product information helps consumers evaluate if a product meets their needs.

  • Making Informed Purchases: Accurate data prevents misleading choices, leading to better shopping experiences.

  • Ensuring Safety and Reliability: Detailed product specifications and certifications contribute to safe purchases.

Enhancing Trust with Verified Product Information

As a consumer, confidence grows when product information is clear, reliable, and easy to access. Today, consumers expect transparency in everything – right from the ingredients to the origin of the products being purchased. The Smart Consumer Application ensures that the product data received is sourced from verified databases. Whether it’s pricing or ethical sourcing, the app provides real-time, accurate product details. By scanning barcodes or manually searching, one can quickly access trustworthy information that supports purchasing decisions. This level of transparency benefits not only the consumer but also encourages brands to uphold higher standards in the products they offer.

Leveraging Technology for Better Consumer Insights

Technology plays a vital role in delivering better product data to consumers.

Smartphone Apps for Product Information

The Smart Consumer Application offers features like product scanning and detailed information retrieval, allowing users to quickly verify product authenticity and compare details. By scanning barcodes or manually entering the Global Trade Item Number (GTIN), consumers can access detailed product data, reviews, and validate its authenticity. This enables them to make informed choices, enhancing their overall shopping experience.

Features to Look for in the Smart Consumer App

  • Product Information Access: One of the standout features of the Smart Consumer Application is its ability to scan barcodes and provide comprehensive product details. Powered by DataKart, India’s national product data repository, the app ensures that users receive accurate and reliable information about product availability, ingredients, and discounts. This feature allows consumers to make informed decisions based on reliable data.

  • Product Comparison: The app allows users to easily compare multiple products, helping them make better purchasing choices. Consumers can weigh different attributes such as price, quality, and features, allowing them to select the product that best suits their needs. This comparison is particularly useful for making budget-friendly and quality-conscious decisions.

  • Reviews and Ratings: The app aggregates reviews from verified sources, offering users credible insights into product quality. Consumers can read genuine reviews and check ratings before making a purchase, helping them feel more confident about the products they choose. This feature fosters transparency and enhances the user’s shopping experience by offering reliable opinions from other users.

  • Direct Brand Interaction: Smart Consumer Application facilitates direct interaction between consumers and brand owners. Users can reach out to brands for feedback, complaints, or inquiries, ensuring a seamless communication channel. This feature allows for better consumer engagement and resolves issues directly with the company, enhancing brand transparency and trust.

  • User-Friendly Interface: The Smart Consumer Application is designed with a user-friendly interface, making it easy to navigate. 

Future Trends in Product Information Technology

The world of product information is evolving with technological advancements, offering new possibilities for enhancing the consumer experience.

Blockchain Technology

Blockchain technology will revolutionise availability to product information by providing a secure and transparent way to track products throughout their lifecycle. By recording every transaction and movement, blockchain will ensure that product information is tamper-proof. This technology can enhance consumer trust by allowing authentic information flow. 

Consumers can scan 2D barcodes through the Smart Consumer Application and access detailed information about that product. The QR codes, which are a type of 2D barcode, can hold data beyond basic identification, including batch numbers, and expiration dates, providing consumers with instant access with a simple scan. The Smart Consumer Application through this technology aims to enhance customer engagement by offering more interactive experiences and in future will play a crucial role in industries like healthcare, retail and logistics. 

Ensuring Transparency and Trust

Building trust through transparency in product information is essential for long-term success. The Smart Consumer Application is a powerful technology that fosters transparency and trust between brands and consumers by providing accurate, real-time product information.

The Smart Consumer Application provides access to verified product details, including ingredients, availability, and compliance information, consumers can trust that the information provided is reliable. This level of transparency helps brands build long-term consumer trust and align with ethical practices in product labelling.

By scanning a product’s barcode or entering the GTIN, the Smart Consumer Application provides detailed information about the product’s origin. This transparency encourages ethical consumerism and supports brands that prioritise responsible sourcing.

Tips for Accessing and Utilising Product Information

Making the most of available product information requires knowing where to find reliable data and how to interpret it.

Utilising Online Resources

  • Product Information Websites and Apps: Make use of trusted platforms that provide detailed and accurate product data.

  • Consumer Review Platforms: Read reviews and ratings from other consumers to gain insights into the product’s quality and performance.

Reading and Deciphering Labels

  • Understanding Common Labels and Symbols: Familiarise yourself with certifications and standard symbols that indicate quality and compliance.

  • Identifying Misleading Information: Learn to recognise marketing tactics and ensure the data provided is factual and relevant.

Conclusion

For every smart consumer, having access to accurate and detailed product information is not a luxury—it’s a necessity. By staying informed and making use of the latest technology, consumers can make better choices, safeguard their rights, and contribute to a more transparent and trustworthy marketplace.

Frequently Asked Questions (FAQs)

1.Who is a smart consumer?

A smart consumer actively seeks reliable product information, makes informed purchasing decisions, and values transparency and quality in the products they buy. They prioritise research and consider factors like product sustainability, safety, and ethical sourcing before making a purchase.

2. What is a smart consumer application?

The Smart Consumer is an application that provides product details, comparisons, and additional information to help users make informed choices.

3. What are the benefits of apps for consumers?

Smart consumer apps offer convenience, instant access to detailed product data, and the ability to verify authenticity. These features lead to better decision-making, easier comparisons, and more confident purchases, improving the overall shopping experience.

4. What are the Smart Consumer app’s benefits?

The Smart Consumer application provides many benefits to consumers, including quick access to product information, accurate price listing and better decision-making. 

Benefits of Purchasing EANs Directly from GS1: A Guide for all Brand owners

Posted on by Heena

Introduction

European Article Number (EAN), also referred to as Global Trade Item Number (GTIN), is a type of barcode symbology, accepted and used all across the globe. Businesses obtain EAN/GTIN to uniquely identify their products in the market, sell them cross-border, list them on e-marketplaces and eventually streamline their operations. In India, GS1 India – one of the 116 member organizations’ of GS1 Global, is the only body authorised from where you can purchase EANs for your businesses and sell your products in the domestic and international market. 

The Importance of EANs/GTINs for Brand Owners

Every product being sold in the market needs to have a unique identification to differentiate itself from others. Unique product identities foster transparency in the supply chain, build trust and optimise business operations globally. GTIN/EAN is one such unique identification number which is recognised and accepted worldwide and provides better visibility to the products being sold. 

Be it an online marketplace such as Amazon or offline retailers, GTINs/EANs are required by all to streamline product listing. In fact, Google has reported that products having GTINs/EANs have as high as 40% impressions and have more than 20% chances of conversions. As a brand owner, if you want to maintain customer trust and brand credibility then it is paramount for you to purchase EANs. 

What Are EANs/GTINs?

EANs/GTINs are a series of numbers in a standardised order used on retail products. This unique number set is composed of four critical components – Country Code, Company Code, Product Code and Check Digit. Every component of a EAN/GTIN identifies a specific element. Country code is the unique code of the country with which the company is registered for barcodes, the company code is a unique number provided by GS1 member organisation to the company as its unique identification, product code is generated by the company and check digit is a computer generated digit used to validate the GTIN/EAN.

‘890’ is the country code provided by GS1 Global to GS1 India. This means every GTIN/EAN of products manufactured in India will have ‘890’ as their prefix. The company code and product code of a GTIN will vary based on the number of barcodes the company is registered for. Below given is an example (fig 1) of a GTIN wherein the company is registered for 100,000 barcodes. Companies can get registered for 100, 1000, 10000 or 100000 barcodes, based on their requirements. 

Types of EAN/GTIN  

EAN-13/GTIN-13 – It is a 13-digits unique identification code that is used to identify retail products internationally. This barcode can be read by scanners at point-of-sale or throughout the product’s supply journey with the help of a scanner. 

EAN-8/GTIN-8 – It is a compressed version of EAN-13/GTIN-13. It contains 8-digits and is used to identify products that are very small, for example – cosmetics. 

Why Purchase EANs Directly from GS1?

Purchasing EANs/GTINs from GS1 is the only way to ensure your barcodes are authorised. GS1 is an international organisation which brings industry leaders, regulators, government and different associations together with the purpose to develop and implement standards-based supply chain solutions. It has member organisations in 116 countries and has more than 2 million user companies which promote 10 billion transactions every day. 

This extensive reach and globally standardised approach to unique product identification, structured operations, authenticity and inclusivity make GS1 the only recognised provider of barcodes globally. Let’s understand the above mentioned features of GS1 in detail, with context to the Indian businesses. 

  • Extensive Reach – Indian businesses who wish to export (sell their products in different countries worldwide) are recommended to obtain GS1 barcodes. GS1 barcodes are accepted and used worldwide making cross-border sale operations easier for businesses. It simplifies their journey of reaching international marketplaces and empowers businesses with streamlined supply chain operations. Additionally, the EAN number promotes consistent identification of products, regardless of the geographical boundaries. 
  • Global Standardisation – With GS1 barcodes, businesses get a standardised system of product identification through the EAN/GTIN codes which is accepted globally. 
  • Unique Product Identification –  GS1 barcodes are unique to each product being sold in the market. No two products having differences in weight, size, packaging, colour, ingredients, dimensions, etc. can have the same GTIN. Every product variant will have a different GTIN on it which allows businesses to track and manage their inventory efficiently. The unique product identification helps avoid product misidentification and product mismatches. 
  • Structured Operations – EAN/GTIN codes are based and created following a predefined structure of product identification codes set by GS1. Every member organisation follows this same structured approach to assign GTINs/EANs to companies promoting structured operations worldwide. 
  • Trust & Authenticity – The EAN/GTIN codes assigned by GS1 are authentic. Businesses around the world trust these codes and apply them on their products for their unique identification. Consumers trust these codes as they guarantee the product is sourced from the original manufacturer.
  • Inclusivity – EAN/GTIN codes of GS1 are inclusive to all types of organisations. No matter the scale of the organisation, if you want to sell your products in the market you can get registered for GS1 barcodes. 
  • Verified Products –  EANs/GTINs can be verified and product information can be validated through the Smart Consumer mobile and web app. Furthermore, retailers can verify EAN/GTIN information through the ‘GTIN Validation’ page of GS1 India wherein all the information concerned with the EAN/GTIN will reflect on the screen. 

Data is sourced directly from DataKart which is the national product data repository of India. DataKart shares product information with ‘Verified by GS1’ allowing retailers, organisations or consumers all across the globe to validate your product details. As much as 7.8 million GTINs are checked against the ‘Verified by GS1’ database every 90 seconds, making it paramount for businesses to obtain GTINs/EANs in order to improve their product visibility.  

How to Purchase EANs from GS1 in India

To purchase EANs/GTINs from GS1 India you can follow the below mentioned steps – 

  1. Visit ‘Register for Barcodes’ page of GS1 India.
  2. Fill the registration form.
  3. Submit all the required documents as and when asked. 
  4. Pay the one-time registration fees and the subscription fees. 
  5. In 7-10 working days you will receive a barcode allotment letter along with your Global Company Prefix (GCP). 
  6. Use your GCP to login into DataKart and start creating GTINs/EANs for your products. 

The subscription fees will depend on the number of barcodes you are getting registered for. You can get a subscription for 100,1000,10000 and 100000 barcodes. 

To view the barcode registration fee structure you can visit here.

Common Questions and Misconceptions about EANs

1. Can I buy EAN codes from third-party providers?

GS1 does not recommend any company to buy EAN codes from any third-party providers. Only GS1 India is the only authorised body in India to issue barcodes starting from ‘890’. Any EAN codes provided by third-party providers are unauthorised and are not interoperable. 

2. What is the difference between EAN and UPC?

European Article Number (EAN) and Universal Product Code (UPC) are both barcode symbologies that are accepted worldwide. UPC symbology is used specifically in North America. It has two types – UPC-A (a 12-digit code similar to GTIN-13/EAN-13) and UPC-E (a 8-digit code similar to GTIN-8/EAN-8). 

3. How do I find my EAN number?

EAN code is printed on the packaging of your product. It is right below the barcode which is a series of black and white vertical lines.

Conclusion 

It is extremely important as a business owner that whichever products you are selling in the marketplace have authorised barcodes and correct GTIN/EAN codes. This empowers not only you but every other element of the supply chain, including the end-consumers. If you have not yet registered for GS1 barcodes we recommend you follow the provided steps and start your journey of selling products seamlessly without any complications. 

Frequently Asked Questions

1. What does EAN stand for?

Ans. EAN stands for European Article Number and is a type of barcode symbology that is used to uniquely identify products sold in the domestic and international market. 

2. What is the EAN code for India?

Ans. ‘890’ is the country code provided by GS1 to GS1 India. 

3. Who provides EAN codes?

Ans. EAN codes are provided by GS1 member organisations globally. In India, GS1 India provides EAN codes to companies.

4. What is a 13 digit EAN number?

Ans. EAN-13 is similar to GTIN-13 and is used to identify retail products in the market. 

5. Do EAN numbers expire?

Yes, EAN/GTIN codes are provided based on the subscription model. Companies will have to renew their EANs/GTINs in order to continue using these numbers. 

6. Can I use a third-party seller for EANs?

No, only GS1 India is authorised to issue EANs/GTINs to companies in India. No other company can provide authorised unique identification numbers. 

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