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Benefits of Purchasing EANs Directly from GS1: A Guide for all Brand owners

Posted on by Heena

Introduction

European Article Number (EAN), also referred to as Global Trade Item Number (GTIN), is a type of barcode symbology, accepted and used all across the globe. Businesses obtain EAN/GTIN to uniquely identify their products in the market, sell them cross-border, list them on e-marketplaces and eventually streamline their operations. In India, GS1 India – one of the 116 member organizations’ of GS1 Global, is the only body authorised from where you can purchase EANs for your businesses and sell your products in the domestic and international market. 

The Importance of EANs/GTINs for Brand Owners

Every product being sold in the market needs to have a unique identification to differentiate itself from others. Unique product identities foster transparency in the supply chain, build trust and optimise business operations globally. GTIN/EAN is one such unique identification number which is recognised and accepted worldwide and provides better visibility to the products being sold. 

Be it an online marketplace such as Amazon or offline retailers, GTINs/EANs are required by all to streamline product listing. In fact, Google has reported that products having GTINs/EANs have as high as 40% impressions and have more than 20% chances of conversions. As a brand owner, if you want to maintain customer trust and brand credibility then it is paramount for you to purchase EANs. 

What Are EANs/GTINs?

EANs/GTINs are a series of numbers in a standardised order used on retail products. This unique number set is composed of four critical components – Country Code, Company Code, Product Code and Check Digit. Every component of a EAN/GTIN identifies a specific element. Country code is the unique code of the country with which the company is registered for barcodes, the company code is a unique number provided by GS1 member organisation to the company as its unique identification, product code is generated by the company and check digit is a computer generated digit used to validate the GTIN/EAN.

‘890’ is the country code provided by GS1 Global to GS1 India. This means every GTIN/EAN of products manufactured in India will have ‘890’ as their prefix. The company code and product code of a GTIN will vary based on the number of barcodes the company is registered for. Below given is an example (fig 1) of a GTIN wherein the company is registered for 100,000 barcodes. Companies can get registered for 100, 1000, 10000 or 100000 barcodes, based on their requirements. 

Types of EAN/GTIN  

EAN-13/GTIN-13 – It is a 13-digits unique identification code that is used to identify retail products internationally. This barcode can be read by scanners at point-of-sale or throughout the product’s supply journey with the help of a scanner. 

EAN-8/GTIN-8 – It is a compressed version of EAN-13/GTIN-13. It contains 8-digits and is used to identify products that are very small, for example – cosmetics. 

Why Purchase EANs Directly from GS1?

Purchasing EANs/GTINs from GS1 is the only way to ensure your barcodes are authorised. GS1 is an international organisation which brings industry leaders, regulators, government and different associations together with the purpose to develop and implement standards-based supply chain solutions. It has member organisations in 116 countries and has more than 2 million user companies which promote 10 billion transactions every day. 

This extensive reach and globally standardised approach to unique product identification, structured operations, authenticity and inclusivity make GS1 the only recognised provider of barcodes globally. Let’s understand the above mentioned features of GS1 in detail, with context to the Indian businesses. 

  • Extensive Reach – Indian businesses who wish to export (sell their products in different countries worldwide) are recommended to obtain GS1 barcodes. GS1 barcodes are accepted and used worldwide making cross-border sale operations easier for businesses. It simplifies their journey of reaching international marketplaces and empowers businesses with streamlined supply chain operations. Additionally, the EAN number promotes consistent identification of products, regardless of the geographical boundaries. 
  • Global Standardisation – With GS1 barcodes, businesses get a standardised system of product identification through the EAN/GTIN codes which is accepted globally. 
  • Unique Product Identification –  GS1 barcodes are unique to each product being sold in the market. No two products having differences in weight, size, packaging, colour, ingredients, dimensions, etc. can have the same GTIN. Every product variant will have a different GTIN on it which allows businesses to track and manage their inventory efficiently. The unique product identification helps avoid product misidentification and product mismatches. 
  • Structured Operations – EAN/GTIN codes are based and created following a predefined structure of product identification codes set by GS1. Every member organisation follows this same structured approach to assign GTINs/EANs to companies promoting structured operations worldwide. 
  • Trust & Authenticity – The EAN/GTIN codes assigned by GS1 are authentic. Businesses around the world trust these codes and apply them on their products for their unique identification. Consumers trust these codes as they guarantee the product is sourced from the original manufacturer.
  • Inclusivity – EAN/GTIN codes of GS1 are inclusive to all types of organisations. No matter the scale of the organisation, if you want to sell your products in the market you can get registered for GS1 barcodes. 
  • Verified Products –  EANs/GTINs can be verified and product information can be validated through the Smart Consumer mobile and web app. Furthermore, retailers can verify EAN/GTIN information through the ‘GTIN Validation’ page of GS1 India wherein all the information concerned with the EAN/GTIN will reflect on the screen. 

Data is sourced directly from DataKart which is the national product data repository of India. DataKart shares product information with ‘Verified by GS1’ allowing retailers, organisations or consumers all across the globe to validate your product details. As much as 7.8 million GTINs are checked against the ‘Verified by GS1’ database every 90 seconds, making it paramount for businesses to obtain GTINs/EANs in order to improve their product visibility.  

How to Purchase EANs from GS1 in India

To purchase EANs/GTINs from GS1 India you can follow the below mentioned steps – 

  1. Visit ‘Register for Barcodes’ page of GS1 India.
  2. Fill the registration form.
  3. Submit all the required documents as and when asked. 
  4. Pay the one-time registration fees and the subscription fees. 
  5. In 7-10 working days you will receive a barcode allotment letter along with your Global Company Prefix (GCP). 
  6. Use your GCP to login into DataKart and start creating GTINs/EANs for your products. 

The subscription fees will depend on the number of barcodes you are getting registered for. You can get a subscription for 100,1000,10000 and 100000 barcodes. 

To view the barcode registration fee structure you can visit here.

Common Questions and Misconceptions about EANs

1. Can I buy EAN codes from third-party providers?

GS1 does not recommend any company to buy EAN codes from any third-party providers. Only GS1 India is the only authorised body in India to issue barcodes starting from ‘890’. Any EAN codes provided by third-party providers are unauthorised and are not interoperable. 

2. What is the difference between EAN and UPC?

European Article Number (EAN) and Universal Product Code (UPC) are both barcode symbologies that are accepted worldwide. UPC symbology is used specifically in North America. It has two types – UPC-A (a 12-digit code similar to GTIN-13/EAN-13) and UPC-E (a 8-digit code similar to GTIN-8/EAN-8). 

3. How do I find my EAN number?

EAN code is printed on the packaging of your product. It is right below the barcode which is a series of black and white vertical lines.

Conclusion 

It is extremely important as a business owner that whichever products you are selling in the marketplace have authorised barcodes and correct GTIN/EAN codes. This empowers not only you but every other element of the supply chain, including the end-consumers. If you have not yet registered for GS1 barcodes we recommend you follow the provided steps and start your journey of selling products seamlessly without any complications. 

Frequently Asked Questions

1. What does EAN stand for?

Ans. EAN stands for European Article Number and is a type of barcode symbology that is used to uniquely identify products sold in the domestic and international market. 

2. What is the EAN code for India?

Ans. ‘890’ is the country code provided by GS1 to GS1 India. 

3. Who provides EAN codes?

Ans. EAN codes are provided by GS1 member organisations globally. In India, GS1 India provides EAN codes to companies.

4. What is a 13 digit EAN number?

Ans. EAN-13 is similar to GTIN-13 and is used to identify retail products in the market. 

5. Do EAN numbers expire?

Yes, EAN/GTIN codes are provided based on the subscription model. Companies will have to renew their EANs/GTINs in order to continue using these numbers. 

6. Can I use a third-party seller for EANs?

No, only GS1 India is authorised to issue EANs/GTINs to companies in India. No other company can provide authorised unique identification numbers. 

The Smart Consumer’s Guide to Informed Purchases

Posted on by Heena

In today’s dynamic marketplace, the ability to make informed decisions is critical for consumers wanting transparency and assurance in their purchases. The Smart Consumer App by GS1 India, powered by DataKart, provides detailed and reliable product information. It empowers users to access critical data instantly, by scanning barcodes, ensuring that they make well-informed choices. By offering features such as product information access, user reviews, and direct connections with brand owners, the app supports smarter and safer shopping, benefiting both consumers and the market.

Using this app not only helps you verify product details but also promotes responsible consumption by making accurate information easily accessible. This allows consumers to choose products that align with their preferences, safety needs, and values, creating a more transparent marketplace.

Researching Products and Services

Understanding Your Needs

Before making a purchase, it’s important to identify your specific needs and preferences. The Smart Consumer App helps you evaluate products by providing key details such as the name, date of manufacturing, MRP, and net content. By scanning the barcode, you can instantly verify whether a product matches your requirements. For example, if you are looking for a food item with a specific shelf life, you can use the app to confirm whether it meets your expectations before purchasing.

Comparing Options

Making informed choices often requires comparing multiple products. The Smart Consumer App simplifies this process by offering instant access to manufacturer details, including consumer care information. The app’s barcode scanning functionality ensures that you can access this information in-store or at home, enabling side-by-side comparisons.

Consumers can also benefit from features like user reviews, which allow them to learn from the experiences of others. By reading reviews, you can assess how well a product has performed for others and make a more confident choice. The app provides a streamlined framework for evaluating the quality, price, and reliability of different products.

Evaluating Quality and Value

Assessing the value of a product is a key part of the decision-making process. Through the Smart Consumer App consumers can get information on product warranties and durability, helping consumers determine whether a product is likely to last and whether it offers good value for money. By accessing up-to-date data from DataKart, the app ensures you get accurate details that help in evaluating the long-term value of your purchase. Whether you’re considering an appliance, a health product, or any other item, the app can provide essential insights into the product’s quality, giving you the confidence to make informed decisions.

Budgeting and Financial Planning

Setting a Budget

When planning a purchase, especially for higher-value items, setting a budget is essential. The Smart Consumer App supports this by providing accurate pricing information, such as the Maximum Retail Price (MRP) of a product. This helps consumers ensure they are not overpaying and can stick to their financial goals. Additionally, the app’s features enable you to make comparisons based on price, ensuring you choose products that fit within your budget without compromising on quality.

By having easy access to up-to-date pricing, users can also avoid overspending on products that may have hidden costs or unnecessary markups, thus supporting better financial planning.

Making Ethical and Sustainable Choices

Understanding Ethical Consumerism

Informed purchasing is not just about getting the best product for yourself; it’s also about making choices that positively impact society and the environment. The Smart Consumer App helps consumers engage in ethical consumerism by providing accurate manufacturer information. This allows users to assess a brand’s commitment to sustainable and ethical practices before making a purchase. By offering a direct connection between consumers and brand owners, the app also enables users to ask questions about the sourcing and production practices of the products they are considering.

This transparency empowers consumers to support brands that prioritise responsible manufacturing and sustainability, leading to more conscientious purchasing decisions.

Choosing Sustainable Products

Choosing sustainable products is another important aspect of being a smart consumer. The Smart Consumer App helps by ensuring that users can verify product claims related to sustainability. With features that provide manufacturer details and direct feedback, consumers can identify whether a brand follows eco-friendly practices or meets certain certifications. The app makes it easier to select products that align with your values, such as items made from renewable resources or those with a lower environmental footprint.

The integration of reliable data from DataKart ensures that consumers have the information they need to make environmentally responsible choices, supporting both personal values and the global movement toward sustainability.

Smart Shopping Tips and Resources

Leveraging Technology

Technology is a crucial ally in making informed purchasing decisions, and the Smart Consumer App harnesses this potential through features like barcode scanning. By scanning 2D barcodes like QR codes, consumers can instantly retrieve detailed product information. This functionality allows users to get accurate and real-time data on the products they’re considering.

The app also allows for manual entry of GTIN (Global Trade Item Number) when barcode scanning isn’t available, ensuring that you can still access the same detailed information. This flexibility ensures that no matter where you are, you have reliable data to guide your purchases.

Insider Tips

While the Smart Consumer App provides essential product data, the app’s ability to connect consumers with brand owners allows direct communication, enabling consumers to gain additional insights straight from the source. This feature allows you to ask questions about specific products, receive feedback, and even get information on discounts, coupons, and product availability.

The ability to engage with brands directly gives consumers a unique advantage in the marketplace, as it enables them to make decisions based on expert advice and genuine information, ensuring that their choices are both well-informed and advantageous.

Conclusion

Making informed purchases is not just a benefit but a necessity. The Smart Consumer Application by GS1 India empowers users to access detailed and reliable product information in real-time, helping them make smarter and safer choices. Whether you’re checking product details, comparing options, or seeking information on sustainable practices, the app facilitates information needed for confident, informed shopping.

By using the Smart Consumer App, consumers can enjoy the peace of mind that comes from making decisions based on verified data, direct communication with brands, and real-time updates. This not only enhances personal shopping experiences but also promotes transparency and responsibility in the marketplace. Embrace the power of informed purchasing with the Smart Consumer App, and make choices that benefit both you and the broader market.

Frequently Asked Questions (FAQs)

1. Who is a smart consumer? 

A smart consumer is someone who makes informed purchase decisions by thoroughly researching products and understanding specific needs, the quality, and the value of goods or services. 

2. How can I be a smart customer?

Clearly identify your needs before purchasing, compare different products or services, set a realistic budget that aligns with your financial goals, and prioritise products offering the best value. 

3. What is an example of a consumer?

An example of a consumer is someone who goes to a supermarket to purchase groceries. 

4. Who is a consumer and the types of it?

A consumer is an individual, household, or organisation that purchases goods or services for personal use rather than for resale. The main types of consumers include individual consumers, who buy products for personal needs, households, which purchase for family use, and organisations, which buy products or services to support their operations. 

5. What is a Smart consumer app?

GS1 India’s Smart Consumer App, is an application designed to help consumers access real-time, detailed and accurate product information by scanning barcodes or manually entering product’s GTIN. 

6. How do you make smart consumer choices?

To make smart consumer choices, research well, set a budget, prioritise environment-friendly products, take warranties, and access complete, accurate information. 

7. Why do customers use apps?

Customers use apps because they provide convenient, real-time access to a wealth of product information. Apps like the Smart Consumer App streamline the shopping process by offering a single platform where consumers can research, evaluate, and make decisions about their purchases. 

EAN Number Check: Understanding the Verification Process

Posted on by Heena

In today’s interconnected global market, product identification is critical to ensuring efficient operations, accurate inventory management, and enhanced customer satisfaction. The EAN number check plays an important role in this process. European Article Number (EAN) is a globally recognized barcode standard used on retail products. 

What is an EAN Number?

The EAN (European Article Number) is a unique 13-digit or 8-digit identification code assigned to products globally. It is used primarily to uniquely identify products, streamline the supply process, and facilitate effective inventory management. The EAN number consists of four key components: a country prefix, manufacturer code, product code, and a check digit that ensures the number’s integrity. Understanding these components helps businesses verify the accuracy of product information and maintain a transparent supply chain.

Importance of EAN Number Verification

Verifying EAN is essential for businesses since accurate barcode numbers ensure smooth operations, including inventory tracking, pricing accuracy, and supply chain management. 

Methods of EAN Number Verification

Several methods are available for verifying EAN numbers. Businesses can opt for manual verification, where human intervention plays a key role, or automated processes that utilise advanced software and barcode scanners to perform checks swiftly and accurately. For those wondering how to find EAN numbers for products, one can typically locate them on product packaging, near the barcode. Once identified, these numbers can be verified using the methods discussed below.

Manual EAN Number Verification

Manual verification involves cross-checking the EAN number against a reference database or performing a check digit calculation to confirm its accuracy. This method is simple but time-consuming and prone to human error. Despite its limitations, manual verification can be useful in small-scale operations where the volume of data is manageable.  DataKart is a nationalised product data repository which contains information on all retail products. It is powered by GS1 India and facilitates the verification of the authenticity of products being sold in the market. 

Smart Consumer Application 

Consumers can also check and validate EAN number by entering the number into the Smart Consumer’s mobile or web application. Smart Consumer accesses information directly from the centralised national product data repository and provides authentic information on the product registered with that EAN number. 

Automated EAN Number Verification

Automated systems simplify the EAN number check process using specialised software and barcode scanners. GS1 India provides GTIN Validation service, helpful to businesses who run large scale operations. Businesses can send the EAN in bulk to the email ID provided. This service rapidly verifies multiple EAN numbers, ensuring high accuracy and scalability for large businesses. Automated verification is preferred due to its speed and ability to minimise errors, making it ideal for complex supply chains.

Best Practices for EAN Number Verification

To enhance the reliability of your EAN number check process, consider the following best practices:

  • Use industry-standard tools like GS1 verification services for consistent results:
    Utilise GS1’s verification services to ensure that your EAN codes meet global standards, helping you avoid costly errors and product mismanagement. Regular checks through these services also ensure compliance with international barcode standards and improve the accuracy of product data management across various platforms.
  • Train staff on the importance of accurate data entry and verification:
    Educate your employees on how crucial precise data entry and barcode verification are for inventory control, customer satisfaction, and overall business efficiency. Implement regular training sessions to emphasise the impact of errors and how they can affect operations, ensuring that all employees understand the importance of meticulous barcode handling.
  • Reach out for automated verification service to handle large volumes of data efficiently:
    Consider adopting automated barcode verification services, especially for businesses dealing with high volumes of product data, to ensure scalability and accuracy. Automated tools not only reduce human errors but also streamline the process, providing real-time results and insights that help optimise inventory management and prevent costly mistakes.

Conclusion

In summary, the EAN number check is a vital aspect of product identification and inventory management. Accurate verification processes ensure that businesses maintain a streamlined supply chain, offer reliable products to consumers, and comply with global industry standards. By adopting best practices and leveraging modern verification tools, companies can significantly reduce errors and enhance overall efficiency.

Frequently Asked Questions (FAQs)

What is EAN?

EAN (European Article Number) is a globally recognised barcode standard used for product identification in various sectors. It typically consists of 13 digits or 8-digits, providing a unique identification of each product. 

How to buy EAN barcodes?

You can purchase EAN barcodes from GS1 India. To buy, businesses must register with GS1, select a package based on their product range, and complete the payment process. Once registered, businesses can create GTINs using the DataKart platform.

What is an example of EAN?

An example of an EAN is “8901860633662”. These numbers contain the country prefix, manufacturer code, product code, and check digit. 

What is a 13-digit EAN number?

A 13-digit EAN number consists of a country prefix (first 3 digits), manufacturer code, product code, and a check digit. This format is the global standard for a product identification number and allows seamless scanning at point-of-sale terminals worldwide.

What is the 14-digit EAN code?

The 14-digit EAN code, also known as GTIN-14, is primarily used for identifying trade items at higher packaging levels, such as pallets or bulk shipments. It extends the standard EAN-13 format by adding an additional digit at the beginning, which indicates the packaging level. 

How to Purchase EAN Barcodes for Global Marketplaces

Posted on by Rahul Kumar

European Article Number (EAN) barcodes are a standardised system used globally for product identification. They are essential for selling products in international markets, particularly in Europe and Asia. While the EAN code is widely recognised, it is often confused with UPC (Universal Product Code), which is more common in North America. The key difference lies in their format: EAN codes typically have 13 digits, while UPC codes have 12. In this article, we will learn how to purchase EAN Barcodes, from the only authorized source – GS1 India, so that you can get your product listed on the global marketplaces.

Importance of EAN Barcodes for Global Marketplaces

When engaging in international trade, the use of an EAN barcode is essential for the smooth operation of business transactions across global marketplaces. Major e-commerce platforms mandate the use of these barcodes to efficiently list products, manage inventories, streamline sales processes, and ensure that products are easily traceable through various logistical networks. The purchase of EAN barcodes is a regulatory compliance measure and also a strategic step towards optimising business operations and enhancing product accessibility in international markets.

EAN barcodes facilitate the automation of product scanning and data capture, reducing the likelihood of human error and improving operational efficiencies. This system supports the accurate tracking of products throughout the supply chain, which is critical for managing large volumes of transactions and complex distribution networks typical of global commerce. Additionally, the purchase of EAN barcodes allows for better data management and analytics, which are invaluable for forecasting and strategic planning.

Compliance with regional and platform-specific requirements is another significant aspect of utilising EAN barcodes. Different countries and selling platforms may have unique regulations regarding barcode usage, and adherence to these rules is crucial for maintaining market access and avoiding potential legal issues. By ensuring products are properly tagged with EAN barcodes, businesses protect themselves against compliance risks and position their products favourably in the eyes of international consumers and partners.

Thus, EAN barcodes are critical for businesses aiming to thrive in global marketplaces. They not only fulfil compliance obligations but also enhance operational efficiency and market presence. The strategic purchase of EAN barcodes is an investment in the global scalability of a business, ensuring that products meet international standards and are ready for global distribution.

Steps to Purchase EAN Barcodes

Purchasing EAN barcodes is an essential step for businesses looking to distribute their products through global marketplaces. The process involves several critical steps to ensure the barcodes are legitimate and effective for international trade. Here’s how to purchase EAN barcodes from GS1, the only official body authorised to issue these codes globally.

1. Visit GS1 Website

Start by accessing your local GS1 office website. This portal offers detailed information on our services, pricing, and the specific steps required to obtain EAN barcodes.

2. Understand Pricing

Our pricing model is designed to accommodate businesses of all sizes. It typically includes a one-time registration fee and annual renewal fees, which vary based on the volume of barcodes required and your company’s annual turnover.

3. Assess Your Needs

Evaluate how many unique EAN barcodes your products need, considering different variants such as sizes or colours. It’s often more cost-effective to purchase barcodes in bulk if you anticipate future expansion.

4. Register for Membership

Membership registration involves providing your business details and paying the applicable fees. Once registered, you will receive a unique company prefix that is essential for generating your barcodes.

5. Generate Barcodes

Use our GS1 tools to generate unique barcodes for each product variant, ensuring they meet international standards and are ready for global distribution.

6. Integrate Barcodes

Implement the barcodes into your product packaging. 

7. Utilise GS1 Support

Our comprehensive customer support is available to assist you with barcode generation, integration, and any related technical issues.

Ensuring Compliance and Authenticity

To avoid potential issues, ensure your EAN barcodes comply with GS1 standards. Compliance guarantees that your barcodes are globally recognised and can be scanned seamlessly across all retail platforms. Before purchasing, verify that the codes are issued directly from GS1 to avoid counterfeit products. Unauthorised or fake barcodes can lead to listing rejections and legal complications, which could harm your business.

Tips for Buying EAN Barcodes for Global Marketplaces

For businesses looking to expand into international markets, understanding how to effectively purchase EAN barcodes is crucial. Here are some practical tips on ensuring barcode authenticity, comprehending pricing structures, and utilising customer support to maximise the benefits of EAN barcodes in global marketplaces.

Ensuring Barcode Authenticity and Uniqueness

When you decide to purchase EAN barcodes, always prioritise authenticity. GS1 is the only organisation authorised to issue official EAN codes. By purchasing directly from GS1 India, you protect your business from the risks associated with counterfeit or duplicate barcodes. Authentic EAN barcodes ensure your products are traceable and uniquely identifiable across global marketplaces.

Understanding Pricing Models and Costs

Pricing for EAN barcodes is usually based on your business’s needs and scale. GS1 offers flexible options, allowing you to choose between single codes or bulk packages depending on the number of products you plan to list. Additionally, pricing models often include a one-time registration fee, a subscription fee based on company turnover, and renewal charges. Consider your long-term strategy to determine the most cost-effective plan.

Customer Support and After-Sales Services

Opting for EAN barcodes through GS1 comes with the benefit of comprehensive customer support. Whether you need help managing your barcodes, integrating them into your listings, or resolving issues, GS1’s support services are readily available. This level of support ensures that your business operations remain smooth, even as you scale up your product range.

Integrating EAN Barcodes into Product Listings

Once you have purchased your EAN barcodes, integrating them into your product listings is essential. Most global marketplaces require EAN codes to be included in product details during the listing process. Optimise your product titles and descriptions with relevant keywords to improve search visibility. Additionally, ensure the barcode is clearly displayed on your product packaging and labels for easy scanning at every point of the supply chain.

Conclusion

EAN barcodes are vital for businesses aiming to expand their reach in global marketplaces. From compliance to better supply chain management, the benefits are numerous. To ensure smooth operations, always purchase your EAN barcodes from a trusted source like GS1 India. By following the outlined steps, your business will be well-prepared to understand international trade.

Frequently Asked Questions

1. What does EAN stand for?

EAN code full form is European Article Number. It is a barcode standard, a 13-digit product identification code used globally, though it is more prevalent in Europe and Asia. This system helps in the global trade of products by providing a unique identifier for each item, facilitating easy tracking and standardisation across international borders.

2. What is the EAN of a product?


The EAN, or European Article Number, of a product, is a 13-digit barcode used worldwide to uniquely identify products. This code is crucial for businesses as it aids in the efficient management of inventory, enhancing logistics, ensuring pricing accuracy, and simplifying the checkout process in both physical and online stores. Each number is unique, preventing confusion and ensuring products are easily distinguished.

3. Can I create my own EAN code?

Creating your own EAN code is not permissible as EAN codes are standardised to ensure global uniqueness and compliance with international trading standards. They must be obtained through GS1, an international organisation that manages the distribution of EANs and maintains the system’s integrity.

4. How do I create an EAN for my product?

To create an EAN for your product, you must first register with the global standards organisation GS1. This registration process involves obtaining a membership and being assigned a unique company prefix. Once registered, you can use the GS1 platform to generate EANs for your products. Each code generated will be unique to each product variation, ensuring authenticity and compliance with global standards.

5. What is EAN in Amazon?

On Amazon, an EAN is used as a unique identifier that simplifies listing, tracking, and managing inventory on the platform. It is crucial for product identification, helping to ensure that each item can be distinctly recognised and located by consumers and sellers alike on the vast e-commerce platform.

6. How many EAN codes do I need for my products?

You need a unique EAN code for each variant of your products. This includes different sizes, colours, flavours, or packaging of the same item. Each distinct variation must have its own EAN to ensure accurate inventory tracking and management, prevent errors during sales transactions, and comply with retailer and e-commerce platform requirements.

7. Can I reuse EAN barcodes for different products?

EAN barcodes are strictly non-transferable and cannot be reused for different products. Each barcode is uniquely tied to a specific product variant. Reusing barcodes can cause significant issues, such as inventory discrepancies and operational confusion, and can also result in the rejection of products by retailers and e-commerce platforms.

8. What are the renewal requirements for EAN codes?

EAN codes require periodic renewal through GS1, typically on an annual basis, depending on your subscription and membership level with the organisation. It is essential to keep your subscription active to maintain the legitimacy and operational functionality of your barcodes. Failure to renew can result in your EAN codes being deactivated, leading to potential issues with product listings and inventory management.

Enhancing Consumer Experience: The Impact of 2D Barcodes in Marketing

Posted on by Rahul Kumar

The 2D barcode has emerged as a powerful tool, changing how brands connect with consumers. From facilitating seamless access to product details to offering personalised experiences, these barcodes have transformed traditional marketing methods. This blog is about the significance of 2D barcodes in modern marketing strategies, exploring their evolution, benefits, and future potential.

What are 2D Barcodes? 

2D barcodes, unlike traditional one-dimensional (1D) barcodes, are two-dimensional graphical images that store significantly more data. While 1D barcodes, such as UPCs or EANs, are limited to storing basic product information like the Global Trade Item Number (GTIN), 2D barcodes, including QR codes and Data Matrix codes, can store over 7,000 characters of information. This enhanced capacity makes 2D barcodes ideal for various applications across industries, ranging from marketing campaigns to product authentication.

In marketing, businesses use 2D barcodes to engage consumers by linking them to online content, product information, or promotions. Additionally, these barcodes can track consumer interactions, providing businesses with valuable data insights. They also play a vital role in supply chain management, offering improved traceability and transparency. With their advanced capabilities, 2D barcodes are a powerful tool for driving efficiency, enhancing customer engagement, and supporting business strategies.

Evolution of 2D Barcodes in Marketing

The evolution of 2D barcodes in marketing began in the 1980s with the development of QR codes by Denso Wave, initially designed for tracking automotive parts. Over time, marketers recognised the potential of these codes beyond logistics, leading to their widespread adoption in the marketing world. QR codes allow businesses to provide instant access to rich digital content, such as product information, promotions, and videos, directly from physical items. This seamless integration between offline and online platforms enabled more dynamic and interactive marketing campaigns. Furthermore, the ability to track consumer behaviour through barcode scans provided marketers with valuable insights, helping them tailor personalised campaigns. As a result, 2D barcodes transformed traditional marketing strategies, enhancing customer engagement and driving data-driven decisions.

How 2D Barcodes Enhance Consumer Experience 

2D barcodes have become integral in enhancing consumer experiences, offering quick and direct access to valuable information. Through a simple scan, consumers can instantly receive product details, reviews, tutorials, and even special offers. This level of accessibility has made interactions more transparent, fostering trust between brands and consumers. Additionally, these codes provide a gateway to immersive and personalised content, making marketing efforts more relevant and tailored to individual preferences.

Seamless Access to Information

2D barcodes enable instant access to detailed product information, including ingredients, reviews, usage instructions, URLs and much more. By bridging the gap between physical products and digital content, these codes enhance transparency, allowing consumers to make informed purchasing decisions.

Interactive and Engaging Content

Marketers leverage 2D barcodes to deliver multimedia content such as videos, Augmented Reality (AR) experiences, and gamified loyalty programs. Campaigns that incorporate these interactive elements often see higher engagement rates as they create memorable and immersive brand experiences.

Personalisation and Customisation

Personalised marketing is made more effective with 2D barcodes. Brands can use these codes to tailor offers, discounts, and messages based on consumer preferences and behaviours. Successful campaigns have shown how targeted content driven by barcode scans leads to increased customer satisfaction and brand loyalty.

Benefits of 2D Barcodes for Marketers

For marketers, 2D barcodes offer an array of benefits, from data collection to enhancing customer engagement. Their versatility and efficiency make them a valuable tool for businesses looking to optimise marketing efforts and drive consumer interaction.

Enhanced Data Collection and Analytics

2D barcodes provide valuable insights into consumer behaviour. By tracking scans, marketers can analyse preferences, shopping patterns, and interaction frequencies, enabling more targeted campaigns and refined customer segmentation.

Cost-Effective and Versatile Marketing Tool

Implementing 2D barcodes is relatively inexpensive and easily adaptable to various marketing channels, from print ads to digital platforms. This flexibility allows businesses of all sizes to integrate these codes into their existing strategies with minimal investment.

Increased Consumer Engagement and Retention

Studies show that campaigns using 2D barcodes result in higher engagement rates. Whether used for offering discounts, promoting exclusive content, or enabling seamless checkouts, these barcodes are instrumental in building lasting relationships with customers.

Also Read  – Who Invented the Barcode?

Implementing 2D Barcodes in Your Marketing Strategy 

Successfully incorporating 2D barcodes into a marketing strategy requires careful planning, design considerations, and a focus on user experience. Ensuring that barcodes are easy to scan and lead to optimised landing pages is crucial for driving engagement.

Best Practices for Effective Use

When using 2D barcodes, consider factors such as size, placement, and contrast for better visibility. Ensuring that landing pages are mobile-friendly and load quickly is essential for keeping consumers engaged post-scan.

Overcoming Common Challenges

Challenges like scanner compatibility and educating consumers about the benefits of scanning barcodes can hinder adoption. Addressing these concerns with clear instructions and ensuring security through encryption can help overcome potential hurdles.

The Future of 2D Barcodes in Marketing 

As technology advances, barcode check is expected to evolve, integrating with emerging trends like augmented reality (AR) and smart packaging. These innovations promise even more interactive and data-rich consumer experiences.

Emerging Trends and Technologies

The integration of 2D barcodes with AR and IoT devices is on the rise. This convergence allows for richer interactions, such as virtual try-ons or real-time product tracking, enhancing the overall consumer experience.

Predictions for Market Growth

The role of 2D barcodes in marketing is projected to expand, driven by increased digitalisation and demand for personalised experiences. Industry reports predict continued growth in their usage across various sectors, making them a staple in future marketing strategies.

Conclusion

2D barcodes offer significant benefits in enhancing consumer experience and marketing strategies. These barcodes provide consumers with quick access to essential product details, promotional offers, and interactive content, increasing engagement and fostering brand loyalty. Marketers can also use 2D barcodes for valuable data-driven insights and personalised marketing campaigns, making them a powerful tool for driving growth.

It is crucial for businesses to purchase barcodes from authorised sources to ensure their authenticity and reliability. In India, GS1 India is the only authorised body for providing barcodes, ensuring that businesses are equipped with genuine and globally recognised barcoding solutions. To stay competitive, businesses should explore and experiment with 2D barcode strategies to optimise their marketing efforts and connect with customers in innovative ways.

Frequently Asked Questions

1. What is a 2D barcode? 

A 2D barcode is a graphical symbol that stores more data than a traditional 1D barcode. Common types include QR codes and Data Matrix codes, which are widely used in marketing, retail, and logistics.

2. Is the 2D code the same as the QR code?  

No, while a QR code is a type of 2D barcode, not all 2D barcodes are QR codes. Other types include Data Matrix codes, with unique features and use cases in different industries.

3. Why are 2D barcodes better?

2D barcodes are superior because they store more data, can encode diverse information like URLs or multimedia, and are scannable from any direction. Their versatility and ease of use make them more efficient for modern marketing and data management needs.

4. How do 2D barcodes work?  

2D barcodes work by encoding data in a grid of black and white squares or dots. When scanned, this pattern is decoded into readable information, such as a URL, product details, or an image, providing instant access to the stored content.

5. What are the most common uses of 2D barcodes in marketing?  

In marketing, 2D barcodes are commonly used for sharing product information, delivering personalised offers, and enabling interactive content like AR experiences. They are also popular for tracking consumer behaviour and optimising inventory management in the retail sector.

6. How do 2D barcodes improve consumer trust?  

2D barcodes enhance trust by offering transparent information about products, such as origin, ingredients, and safety certifications. Consumers can verify authenticity and access detailed product data, helping them make informed purchasing decisions.

7. What are the cost implications of implementing 2D barcodes?  

Implementing 2D barcodes is cost-effective, with low setup and maintenance costs. They can be easily integrated into existing marketing channels, providing a high return on investment by improving engagement and operational efficiency.

8. How can I measure the success of a 2D barcode campaign?  

The success of a 2D barcode campaign can be measured through metrics such as scan rates, conversion rates, and consumer engagement. Analytics tools can track these interactions, providing insights into campaign performance and areas for improvement.

What You Should Know Before Buying EAN Codes in India

Posted on by Rahul Kumar

When it comes to selling products in retail, both online and offline, European Article Number (EAN) codes play a vital role. These codes are crucial for identifying products uniquely, ensuring smooth operations across the supply chain. From managing inventory to enhancing traceability, EAN codes are indispensable in today’s global trade environment.

In India, businesses planning to expand or enter the retail market must consider acquiring EAN codes. This guide will help you understand what is European Article Number (EAN), its importance, how it works, and how you can buy EAN codes in India.

Why EAN Codes Matter?

EAN codes are more than just a series of numbers; they serve as a global standard that simplifies trade, enhances product visibility, and ensures compliance with industry regulations. These codes are crucial for businesses of all sizes, enabling them to track and manage their products in the global supply chain.  In India, using authentic EAN codes is particularly important for businesses looking to sell products legally on platforms such as retail stores and e-commerce websites.

The importance of EAN extends beyond just product identification; they play a vital role in managing inventory and ensuring accurate product traceability. By using EAN codes, businesses can maintain real-time inventory tracking, reduce errors in manual stock management, and ensure that products are available when needed, enhancing overall operational efficiency. Furthermore, EAN codes help meet traceability standards, which are essential for maintaining accountability and transparency in industries such as food, pharmaceuticals, and consumer goods.

For both small businesses and established enterprises, the proper use of EAN is not just about meeting legal requirements—it also helps to build trust with retailers and consumers. Accurate product identification, facilitated by EAN, ensures a smoother flow of goods across supply chains, increasing market credibility and customer satisfaction.

Types of EAN Codes

Before purchasing them in India, it’s essential to understand the different types available and which format suits your needs:

UPC vs. EAN

The Universal Product Code (UPC) is commonly used in North America, while the EAN-13 code is used globally, including in India. Both codes serve the same purpose but differ in format.

Different Formats of EAN Codes

Depending on the product, you may need either an EAN-8 (for smaller items) or an EAN-13 (for larger or standard retail products). Understanding the format that applies to your products is key to successful implementation.

How to Obtain EAN Codes in India

Acquiring EAN codes through authorised channels is crucial for authenticity. In India, GS1 India is the only authorised body that provides legitimate EAN. The organisation ensures that your codes comply with international standards and allow a seamless integration into global supply chains. While it may seem convenient to buy these codes in India from a third-party provider, doing so can lead to non-compliance issues, duplicate codes, and a lack of traceability. Always avoid non-authorized channels to avoid these pitfalls. 

Cost is another critical factor. The price for obtaining an EAN code varies depending on the number of codes needed and the type of products being labelled. Although cheaper alternatives exist, investing in authentic codes is more beneficial in the long run.

Regulations and Compliance

In India, several regulations govern the use of EAN, making it essential for businesses to adhere to industry standards. The Ministry of Consumer Affairs, the Directorate General of Foreign Trade (DGFT), and other regulatory bodies emphasise the use of GS1 barcodes to ensure consumer protection and smooth trade operations.

Non-compliance with these regulations can lead to penalties, product recalls, or worse, a damaged reputation. Whether you’re dealing with pharmaceuticals, food products, or consumer goods, ensuring compliance with the relevant standards is crucial for success.

Benefits of EAN Codes

The use of EAN codes provides several key benefits for businesses, streamlining operations and enhancing market competitiveness.

To begin with, global recognition is one of the greatest benefits of EAN codes. The codes are standardised and accepted worldwide, making it easy for businesses to expand into international markets without the need to modify their product identification systems. This uniformity simplifies product listings for global retailers and e-commerce platforms, ultimately ensuring seamless entry into new regions.

Secondly, efficient inventory management is greatly improved with EAN codes. By using these barcodes, businesses can track products in real time, reduce the risk of human error, and automate inventory processes. This enhances operational accuracy, allowing businesses to maintain optimal stock levels and make informed decisions about restocking or discontinuing products.

Another significant benefit is the improvement in customer experience. These codes can link directly to accurate product information, ensuring that customers receive detailed, reliable details about the products they purchase. This boosts customer confidence and satisfaction, fostering long-term trust in the brand.

Finally, compliance with regulations is simplified through the use of EAN codes. They help businesses adhere to both national and international product identification standards, avoiding potential legal issues and ensuring smooth operations across different regions.

Overall, EAN codes are essential for businesses looking to streamline operations, expand globally, and build trust with customers.

Conclusion

To sum up, acquiring EAN codes in India is a crucial step for any business looking to expand its reach, improve operational efficiency, and stay compliant with industry standards. Authentic EAN codes from GS1 India provide you with global recognition, regulatory compliance, and smoother supply chain operations.

If you’re ready to take the next step in acquiring EAN codes, ensure you choose the authorised route. It may seem like a higher upfront investment, but it is a long-term solution that can significantly benefit your business.

Frequently Asked Questions

1. What is EAN?

EAN (European Article Number) is a globally recognised barcode system used to identify products uniquely. It simplifies product tracking and inventory management, ensuring smoother operations across the global supply chain. Retailers and distributors benefit from EAN codes as they provide a standardised way to handle product identification, trade compliance, and inventory control, enhancing efficiency in the marketplace.

2. How to buy EAN barcodes?

In India, EAN barcodes are purchased through GS1 India, the official body responsible for issuing legitimate EAN codes. To buy EAN codes in India, you need to visit the GS1 India website, register your business, and choose a package based on the number of barcodes required. GS1 ensures that all barcodes issued are globally unique and meet international standards.

3. How can I get an EAN code in India?

To obtain an EAN code in India, you must first register with GS1 India. This process involves submitting your business details and relevant documentation. After registration, GS1 assigns a company prefix to your business, allowing you to generate unique EAN codes for each product. This ensures proper global identification for your products across various markets.

4. Is the EAN code mandatory in India?

While it’s not legally mandatory for all products in India, having an EAN is crucial for businesses planning to sell their products through major retailers or e-commerce platforms. EAN codes ensure accurate product identification, streamline supply chain operations, and help businesses comply with global trade regulations. Many marketplaces and retail chains require EAN for smooth transactions.

5. How much does an EAN code cost?

The cost of obtaining an EAN code in India depends on your business needs and the number of codes required. GS1 India offers different packages, making it affordable for small businesses while catering to larger enterprises. Fees typically cover the cost of registration, maintenance, and the issuance of globally recognised barcodes, ensuring accurate and unique product identification.

6. Can I create my own EAN code?

No, you cannot create your own EAN as they must be globally unique and adhere to international standards. They are generated using specific guidelines and methodologies by authorised bodies like GS1 India. Creating one independently could lead to conflicts in the global supply chain, affecting your business’s product identification and distribution processes.

7. How to purchase a barcode in India?

To purchase a barcode in India, you need to register with GS1 India, the sole authorised body. Once you complete the registration process by providing your business details, you can choose a barcode package that fits your needs. After purchasing, GS1 India will provide unique barcodes that comply with global standards for product identification.

Barcodes for Cosmetic Products – Ensuring Consumer Safety Through Quality Products

Posted on by Rahul Kumar

Introduction to Barcodes on Cosmetic Products

Barcodes are integral to the cosmetic industry, offering a reliable method for tracking and managing products. These visual, machine-readable codes are essential for ensuring product authenticity, streamlining inventory processes, and enhancing consumer trust. Various types of barcodes are used in the cosmetic industry, each serving specific purposes to improve efficiency and safety.

Definition and Importance

Barcodes represent data in a visual form, making it easy to read and process using barcode scanners. They are essential for accurate inventory management, product tracking, and ensuring compliance with industry regulations. In the cosmetic industry, barcodes help maintain product quality and safety, preventing the distribution of fake items. The cosmetic industry uses various types of barcodes to meet different needs. These include one-dimensional (1D) barcodes and two-dimensional (2D) barcodes.

The Role of Barcodes in the Cosmetic Industry

Streamlining Inventory Management

Barcodes simplify inventory management by providing unique identifiers for each product. This enables real-time tracking and updates, reducing errors and inefficiencies. With barcodes, inventory levels can be monitored accurately, ensuring that products are always available when needed and reducing the risk of overstocking or stockouts.

Enhancing Traceability and Authenticity

Barcodes enhance the traceability of cosmetic products from manufacturing to the end-consumer. They provide a transparent record of a product’s journey through the supply chain, making it easier to verify its authenticity. This is crucial for preventing counterfeit products from reaching consumers and ensuring that they receive high-quality, genuine items.

Importance of Barcodes in Ensuring Consumer Safety

As stated, barcodes help trace the product’s journey from production to the retail shelf, ensuring that each item meets quality standards and regulatory requirements. This traceability is crucial for quick responses to safety recalls and for verifying the authenticity of products, thus protecting consumers from counterfeit items.

Traceability and Authenticity

Barcodes enable tracking of cosmetic products from their origin, ensuring that all items can be traced back to their manufacturing source. This capability is essential for identifying and removing counterfeit products from the market, thus protecting consumer health and maintaining brand integrity.

Compliance with Regulatory Standards

Barcodes ensure that cosmetic products comply with industry regulations and standards. They facilitate accurate labelling and packaging, which includes essential information such as ingredients, expiration dates, and batch numbers. This compliance meets legal requirements and assures consumers of the product’s safety and quality.

Types of Barcodes Used in Cosmetics

One-Dimensional (1D) Barcodes

1D barcodes, such as UPC and EAN codes, are commonly used in the cosmetic industry for tracking and inventory management. These linear barcodes store limited information and are primarily used for retail products where space is a constraint.

Two-Dimensional (2D) Barcodes

2D barcodes, including QR codes and Data Matrix codes, are increasingly popular in the cosmetic industry. These barcodes can store a significant amount of data, including URLs and detailed product information. Their compact size and enhanced data capacity make them more versatile than 1D barcodes.

Implementing Barcodes in Cosmetic Products

Choosing the Right Barcode Technology

Selecting the appropriate barcode technology depends on various factors, such as the type of cosmetic product, packaging material, and the level of detail required in the barcode. For instance, 1D barcodes are suitable for basic tracking, while 2D barcodes are ideal for providing detailed product information and engaging consumers.

Integrating Barcodes into the Production Process

Integrating barcodes into the production process involves several steps, including selecting the right barcode format, using appropriate printing technology, and ensuring compatibility with existing inventory management systems. This integration requires collaboration with suppliers and investment in barcode generation software to ensure seamless implementation.

Benefits of Using Barcodes for Cosmetic Products

Improved Inventory Management

Barcodes facilitate real-time tracking of inventory, reducing errors and inefficiencies in stock management. This leads to better forecasting, reduced stockouts, and optimized inventory levels, ultimately improving overall operational efficiency.

Enhanced Consumer Trust

By providing transparent and accessible product information through barcodes, brands can build consumer trust. Scanning a barcode allows consumers to verify product authenticity and access detailed information about ingredients and manufacturing processes, ensuring they are making informed choices.

Successful Implementation Stories

Numerous cosmetic brands have successfully implemented barcode systems to enhance their operations. These brands have experienced improved inventory accuracy, faster recall processes, and increased consumer trust, demonstrating the tangible benefits of using barcode technology.

Lessons Learned from Industry Leaders

Industry leaders in cosmetics have shared valuable insights and best practices for barcode implementation. These include the importance of selecting the right barcode type, investing in quality printing technology, and training staff on barcode usage and troubleshooting.

Future Trends in Cosmetic Barcodes

Advances in Barcode Technology

Emerging technologies are set to revolutionise barcode usage in the cosmetic industry. Innovations such as enhanced data capacity, improved readability, and integration with digital platforms are expected to further streamline operations and enhance consumer engagement.

The Impact of Digital Transformation

The integration of barcodes with IoT and blockchain technologies is transforming the cosmetic industry. These advancements provide enhanced traceability, secure data management, and real-time product tracking, paving the way for a more transparent and efficient supply chain.

Conclusion

Barcodes are crucial for ensuring consumer safety and product quality in the cosmetic industry. Their ability to enhance traceability, improve inventory management, and comply with regulatory standards makes them essential tools for modern businesses. Adopting barcode technology not only safeguards consumer health but also boosts operational efficiency and brand trust.

Frequently Asked Questions

1. What is the barcode on cosmetics?

A barcode on cosmetics is a machine-readable visual representation of data used to track and manage products efficiently.

2. How do I get a barcode for my cosmetic products?

To get a barcode for cosmetic products, register with GS1 India, obtain a Global Trade Item Number (GTIN), and use barcode generation software to create and print the barcode.

3. What is the QR code on beauty products?

A QR code on beauty products is a two-dimensional barcode that stores extensive information, such as product details and URLs, accessible via smartphone scanning.

4. How do you identify fake products using a barcode?

Scanning the barcode can help verify the product’s authenticity by providing detailed information about its origin and manufacturing, helping to identify counterfeit items.

5. Why do brands use QR codes?

Brands use QR codes for their ability to store detailed information and engage consumers through easy access to product details, promotions, and digital content.

Who Invented the Barcode?

Posted on by Rahul Kumar

Introduction

Barcodes are ubiquitous in modern life, appearing on everything from groceries to electronics. These simple yet powerful tools have changed various industries by enabling quick and accurate data capture and tracking. Their importance cannot be overstated, as they play a crucial role in retail, logistics, healthcare, and more, ensuring efficiency, accuracy, and convenience. In this blog, we will learn Who Invented the Barcode, its inventors, and a lot more things in product tracking, that barcodes have revolutionized.

Who Invented the Barcode?

The concept of the barcode was first conceived by Norman Joseph Woodland and Bernard Silver in the late 1940s. They sought to create a system that could automate the process of checking out in grocery stores. The initial design was a series of concentric circles resembling a bullseye. This design, though innovative, had its limitations, leading to the development of more practical linear barcodes. Their invention paved the way for the modern barcode system that we use today.

Impact of the Barcode on Industries

Barcodes have profoundly impacted various industries, streamlining operations and enhancing productivity. Their role in improving efficiency, accuracy, and overall operational success is undeniable across multiple sectors.

Retail and Commerce

Barcodes have changed the retail industry by significantly improving the speed and accuracy of transactions. Major retailers quickly adopted barcode technology, which allowed for the automation of inventory management, pricing, and sales tracking. The adoption of barcodes has enabled real-time data collection, which facilitates more efficient inventory control, reduces errors, and enhances the customer checkout experience. For instance, retailers like Walmart and Tesco have implemented extensive barcode systems to optimize their operations, leading to significant cost savings and operational efficiencies. The ability to quickly scan and process items has also minimised human errors, ensuring accurate pricing and inventory levels, thereby improving customer satisfaction and loyalty.

Healthcare

The primary goal of barcoding in healthcare is to enhance patient safety by minimising medication errors and ensuring that the right patient receives the correct medication in the appropriate dose and route. Additionally, barcoding improves inventory management and supply chain operations and facilitates efficient product recalls when necessary.

Logistics and Supply Chain Management

The role of barcodes in enhancing supply chain efficiency is unparalleled. Barcodes enable real-time tracking of products from the point of origin to the final destination. Logistics companies leverage barcodes to streamline the sorting and shipping processes, reducing the likelihood of errors and ensuring timely deliveries. Companies like FedEx and UPS rely heavily on barcode technology to track shipments, manage inventory, and improve customer satisfaction. By providing accurate and immediate data, barcodes help logistics firms optimise route planning, reduce delivery times, and manage resources more effectively. This efficiency translates to cost savings and improved service levels for clients and customers.

Food Industry

Barcodes have become an important tool in the food industry, streamlining operations from farm to table. They offer a seamless bridge between physical goods and digital information, facilitating efficient identification, tracking, and management of food products. Barcodes store essential data such as product type, origin, and price, which can be easily scanned and processed throughout the supply chain. This capability is critical for ensuring product traceability, maintaining food safety, and complying with regulatory standards. For example, the Universal Product Code (UPC) and the GS1 DataBar are commonly used in the food industry to encode batch numbers, expiration dates, and other vital information, ensuring that food products are properly tracked and managed.

Development and Evolution of Barcode Technology

The journey of barcode technology has been marked by significant milestones and continuous improvements.

The Original Bullseye Barcode

The first barcode design, created by Woodland and Silver, was a circular pattern known as the bullseye barcode. This design aimed to be scanned from any direction, but it faced practical challenges, such as printing inconsistencies and scanning difficulties. Despite its limitations, it laid the groundwork for further innovations.

The Transition to Linear Barcodes

In the 1970s, barcode technology underwent a significant transformation with the development of the Universal Product Code (UPC). George Laurer, an engineer at IBM, played a pivotal role in refining the linear barcode format. His work addressed the limitations of the original design and made it more suitable for commercial use. The linear barcode, or UPC, became the industry standard due to its simplicity and reliability.

The UPC Barcode

The UPC barcode, introduced in 1974, was a game-changer for the retail industry. It allowed for rapid and accurate scanning of products at checkout, significantly speeding up the process and reducing human error. The adoption of the UPC barcode by major retailers and manufacturers marked the beginning of a new era in retail operations. Today, UPC barcodes are an integral part of the global supply chain, used by millions of companies worldwide.

George Laurer’s Contribution

George Laurer’s contribution to the development of the linear barcode cannot be overstated. His work on the UPC barcode design addressed the challenges of the earlier bullseye design and made barcode technology more practical for everyday use. Laurer’s innovations in barcode technology have had a lasting impact on various industries, from retail to healthcare to logistics.

Technological Advancements in Barcode Systems

Barcode technology has continued to evolve, with new innovations enhancing its capabilities and expanding its applications.

From Linear to 2D Barcodes

The transition from traditional linear barcodes to 2D barcodes, such as QR codes, represents a significant advancement in barcode technology. 2D barcodes can store much more information than linear barcodes, including URLs, text, and even multimedia. They are used in various applications, from marketing and advertising to inventory management and authentication. The versatility and increased data capacity of 2D barcodes have made them an essential tool in the digital age. 

Conclusion

The invention of the barcode by Norman Joseph Woodland and Bernard Silver, and its subsequent refinement by George Laurer, has had a profound impact on modern technology. Barcodes have revolutionised industries by enabling efficient data capture and tracking, reducing errors, and enhancing operational efficiency. The legacy of Woodland, Silver, and Laurer lives on in the widespread use of barcodes today, as they continue to be an indispensable tool in the global supply chain.

Frequently Asked Questions

1. Who Invented the Barcode?

The barcode was invented by Norman Joseph Woodland and Bernard Silver in the late 1940s. Their initial design was a circular bullseye pattern, which later evolved into a more practical linear barcode.

2. When was the first barcode invented?

The concept of the barcode was first conceived in 1948 by Woodland and Silver. The first practical implementation of barcode technology, the UPC barcode, was introduced in 1974.

3. Who owns the barcode?

No single entity owns the concept of the barcode. However, GS1 is the global standards organisation that manages and allocates barcode numbers, ensuring their unique identification and standardisation.

4. What is a 6-digit bar code?

A 6-digit barcode typically refers to a truncated version of a longer barcode, often used for specific applications where less information needs to be encoded. However, standard barcodes, such as the UPC, usually have more digits to ensure unique identification.

How Scanning EAN Boosts Consumer Trust and Confidence

Posted on by Rahul Kumar

Introduction

The European Article Number (EAN) is a globally recognised standard for product identification in trade and retail. EAN numbers uniquely identify products, facilitating seamless tracking from manufacturing to retail. By scanning EAN numbers, businesses can verify product authenticity, ensuring consumers receive genuine items. This process helps prevent counterfeits and enhances supply chain transparency, leading to a more efficient and trustworthy shopping experience. This blog explores how scanning EAN numbers boosts consumer trust by ensuring product authenticity, reducing counterfeit risks, and improving the overall shopping experience through enhanced transparency and verification.

What is an EAN Number?

Definition and Purpose

An EAN is a unique identifier used to distinguish products worldwide, facilitating seamless trade and inventory management across various industries. It helps in the accurate tracking of products from manufacturing to retail, ensuring that each product is easily identifiable and traceable.

Structure of an EAN

An EAN typically consists of 13 digits, each segment providing specific information such as the country of origin, manufacturer, and product type. This structured format ensures precise identification and tracking of products, making it easier for businesses and consumers to verify product authenticity.

The Importance of EAN Number Check

Ensuring Product Authenticity

Verifying an EAN number confirms the legitimacy of a product, ensuring it is not counterfeit and meets the specified standards of the manufacturer and regulatory bodies. This verification is crucial for maintaining trust in the marketplace and ensuring that consumers receive genuine products.

Preventing Counterfeits

The widespread use of EAN helps reduce the circulation of counterfeit goods. By checking EAN numbers, retailers and consumers can identify and avoid fake products, maintaining market integrity. This practice is essential for protecting both the brand and the consumer from the adverse effects of counterfeit products.

Enhancing Supply Chain Transparency

EAN checks facilitate tracking products from the manufacturer to the end-consumer, ensuring transparency and accountability throughout the supply chain. This visibility helps in managing recalls, quality control, and efficient inventory management, thereby reducing risks and improving operational efficiency.

How Scanning EAN Builds Consumer Trust

Instant Product Verification

At the point of sale, scanning an EAN allows for real-time validation of a product. This instant verification reassures consumers that they are purchasing genuine products. The ability to quickly and accurately verify product authenticity at the checkout point enhances the shopping experience and builds trust.

Detailed Product Information

Scanning an EAN provides access to comprehensive product details, including ingredients, manufacturing date, and compliance with safety standards. This information empowers consumers to make informed purchasing decisions, ensuring they know exactly what they are buying.

Reduction of Purchase Anxiety

Knowing a product is genuine alleviates consumer concerns, reducing purchase anxiety. EAN verification builds confidence, encouraging consumers to trust the products they buy. This trust is fundamental to fostering long-term customer relationships and repeat business.

Boosting Consumer Confidence with EAN Scans

Improving Shopping Experience

Seamless EAN scanning enhances the overall shopping experience by ensuring quick and accurate product identification, reducing checkout time, and minimising errors. This efficiency leads to higher customer satisfaction and a smoother shopping process.

Facilitating Informed Decisions

Providing reliable data through EAN scans enables consumers to make better choices. Information such as product origin, nutritional facts, and user reviews helps in making well-informed decisions. This transparency is key to building consumer confidence and loyalty.

Building Brand Loyalty

Trust in product authenticity leads to repeat purchases and brand advocacy. Brands that consistently deliver genuine products through EAN verification can build long-term loyalty and positive consumer relationships. This loyalty is crucial for sustaining business growth and competitive advantage.

Case Studies: Successful Implementation of EAN Scanning

Retail Giants Utilising EAN

Major retailers like Walmart have integrated EAN scanning to enhance customer assurance. These companies use EAN for efficient inventory management and to ensure the authenticity of products on their shelves. The success of these implementations demonstrates the effectiveness of EAN in building consumer trust and operational efficiency.

Positive Consumer Feedback

Consumers have expressed high levels of satisfaction with EAN-verified products. Testimonials and reviews often highlight the confidence that comes with knowing a product is genuine and verified. This positive feedback shows the importance of EAN in enhancing the shopping experience and ensuring product quality.

Integrating EAN Scanning into Your Business

Choosing the Right Scanning Technology

Selecting appropriate scanners and software is crucial for effective EAN number checks. Businesses should have reliable technology that supports quick and accurate EAN scanning. This investment ensures that the verification process is seamless and efficient, enhancing operational efficiency.

Training Staff on EAN Verification

Educating employees on the benefits and procedures of EAN verification is essential. Well-trained staff can efficiently manage EAN scanning, ensuring smooth operations and enhanced customer service. Training programs should emphasise the importance of accuracy and speed in the verification process.

Promoting EAN Verification to Consumers

Marketing strategies should inform consumers about the availability and benefits of EAN checks. Highlighting the role of EAN in ensuring product authenticity can attract more customers and build trust in your brand. Effective communication about EAN verification can differentiate your brand in a competitive market.

Conclusion

EAN scanning significantly boosts trust and consumer confidence by ensuring product authenticity, preventing counterfeits, and enhancing supply chain transparency. This verification process maintains market integrity and fosters positive consumer relationships, leading to higher customer satisfaction and loyalty. As technology evolves, EAN verification’s role in building consumer trust and ensuring product quality will become even more critical. The continuous advancement of EAN technology will further strengthen its importance in the marketplace, solidifying its role in fostering trust and confidence among consumers.

Frequently Asked Questions

1. How to create an EAN?

To create an EAN, register with a GS1 member organisation to obtain a unique company prefix. Use this prefix along with the product code and check digit to generate the EAN. This process ensures that each EAN is unique and traceable.

2. How to find an EAN number?

An EAN number is usually found below the barcode on the product packaging. Retailers can also use inventory systems to locate the EAN number. Consumers can often find EAN numbers on product labels or by scanning the barcode with a mobile app.

3. What is EAN used for?

EAN is used for identifying products uniquely across the globe, facilitating efficient trade, inventory management, and sales tracking in retail and supply chain operations. It ensures that each product can be accurately tracked from production to sale.

4. What is the formula of EAN?

The EAN formula involves a 13-digit number comprising a country code, manufacturer code, product code, and a check digit, which ensures the EAN’s validity through a specific calculation method. This structure allows for precise product identification and verification.

5. How do you verify an EAN number?

You can verify an EAN number using online databases, mobile applications, or by scanning the barcode at the point of sale to ensure the product information matches the database records. Verification helps confirm the product’s authenticity and traceability.

6. How do I get an EAN code?

To get an EAN code, register with GS1, which will provide a unique company prefix. Combine this prefix with the product identifier and a check digit to create the EAN code. This process ensures that the EAN is unique and compliant with global standards.

7. Is EAN a 13-digit number?

Yes, an EAN is typically a 13-digit number, though there is also an 8-digit version for smaller packages. The 13-digit EAN is more commonly used and recognised globally, providing a robust system for product identification and tracking.

Unlocking the Power of Barcodes for Amazon Marketplace Growth

Posted on by Rahul Kumar

Introduction

Barcodes play a crucial role in the e-commerce space, particularly for Amazon sellers. They enhance inventory management, streamline operations, and ensure compliance with Amazon’s requirements. This blog explores the importance of barcodes for Amazon Marketplace, their types, the process of acquiring them, and their implementation and optimisation in Amazon listings.

Understanding Barcodes and Their Types

What are Barcodes?

Barcodes are rectangular or square images containing a series of black and white lines or dots arranged in unique patterns, used for identifying products. The primary purpose of barcodes is to encode product information in a format that can be easily read by scanners, enabling quick and accurate data entry.

Barcodes were first developed in the 1950s by Norman Joseph Woodland and Bernard Silver, inspired by Morse code. Over the decades, they have evolved from simple line patterns to complex 2D barcodes capable of storing vast amounts of information. Today, barcodes are essential in various industries, including retail, healthcare, logistics, and more, for efficient tracking and management of products.

Types of Barcodes

UPC (Universal Product Code)

UPC is a 12-digit barcode widely used in North America for identifying products in retail settings. It includes information about the product’s manufacturer and unique product details, making it a vital tool for inventory management and sales tracking.

EAN (European Article Number)

EAN is a 13-digit barcode used globally, except in North America, to identify products. It functions similarly to the UPC but includes an additional digit to support international trade. The EAN barcode is essential for businesses operating in multiple countries.

Each product barcode type serves specific purposes and caters to different product categories and markets, ensuring that items are accurately identified and tracked throughout their lifecycle.

Why Barcodes are Essential for Selling on Amazon

Inventory Management

Barcodes for Amazon streamline inventory tracking by providing real-time updates and ensuring accuracy. For Amazon sellers, maintaining precise stock levels is crucial to avoid overselling or stockouts. Barcodes enable automated data entry, reducing manual errors and ensuring that inventory records are always up-to-date.

With barcodes, sellers can quickly scan products during various stages of the supply chain, from receiving shipments to processing orders. This speeds up operations and also enhances the accuracy of inventory data, helping sellers make informed decisions about restocking and managing their product lines.

Enhanced Efficiency and Accuracy

Using barcodes reduces human errors in order processing and speeds up operations. Scanning barcodes automates data entry, making the process faster and more reliable. This efficiency is particularly beneficial for Amazon sellers who are handling large volumes of products and orders.

Barcodes also facilitate the quick identification of products, enabling faster picking, packing, and shipping processes. This improved efficiency translates into shorter delivery times, enhancing customer satisfaction and potentially leading to positive reviews and repeat business.

Compliance with Amazon’s Requirements

Amazon mandates the use of barcodes for product identification. GS1 barcodes are the most reliable, as Amazon verifies their authenticity through the GS1 database. This verification ensures that the product listings are legitimate and reduces the risk of counterfeit products entering the marketplace.

Using GS1 barcodes also helps sellers comply with Amazon’s policies and guidelines, minimising the risk of listing rejections or account suspensions. This compliance is crucial for maintaining a good seller reputation and ensuring continuous operations on the platform.

Steps to Get Barcodes for Your Amazon Products

Acquiring GS1 Barcodes

GS1 is a global standards organisation that issues unique product identifiers. These identifiers, known as Global Trade Item Numbers (GTINs), are essential for creating barcodes that meet international standards. To get GS1 barcodes:

  1. Register with GS1: Visit the GS1 website and sign up for an account. Provide the necessary business information and pay the registration fee.
  2. Purchase a Company Prefix or Single GTINs: Depending on your needs, you can buy a Company Prefix (allowing you to generate multiple GTINs) or single GTINs for individual products.
  3. Assign the Purchased GTINs to Your Products: Once you have the GTINs, assign them to your products. This process involves linking each GTIN to specific product details, such as name, description, and dimensions.

Alternatives to GS1 Barcodes

Non-GS1 barcodes pose risks like listing rejections and account suspensions. Amazon often checks the authenticity of barcodes against the GS1 database, and using non-GS1 barcodes can lead to complications. It is recommended to use GS1 barcodes to avoid these issues and ensure compliance with Amazon’s policies.

How to Implement Barcodes in Your Amazon Listings

Adding Barcodes to Product Listings

In Amazon Seller Central:

  1. Navigate to the Product Listing Page: Log in to your Seller Central account and go to the inventory section.
  2. Enter the Barcode Information (GTIN) in the Designated Field: For each product, enter the GTIN in the appropriate field. Ensure that the GTIN matches the product details accurately.
  3. Ensure the Data Matches Your GS1 Records: Double-check the information to ensure consistency between your GS1 records and the Amazon listing.

Labelling Your Products

Proper physical labelling is crucial for ensuring that barcodes are easily scannable and correctly applied to products. Follow these steps for labelling:

  1. Print Barcodes Using a Reliable Service: Use a professional printing service to produce high-quality barcode labels. This ensures that the barcodes are clear and scannable.
  2. Attach the Barcode Labels Securely to Your Products: Place the labels in a location that is easily accessible for scanning. Ensure that the labels adhere well to the product surface and do not peel off during handling or shipping.

Optimising Your Amazon Listings with Barcodes

Improving Search Visibility

Barcodes play a role in Amazon’s search algorithm. Accurate and complete barcode information helps Amazon’s system better understand and categorise your products. This improves your product’s visibility in search results, potentially leading to higher traffic and sales.

To optimise your listings:

  1. Ensure Accurate Barcode Information: Double-check that all barcode information is correct and matches your product details.
  2. Complete All Relevant Product Attributes: Provide as much detail as possible about your products, including dimensions, weight, and other attributes that can help Amazon categorise them accurately.

Leveraging Barcodes for Better Analytics

Barcodes help track sales performance and gather data for market analysis. By analysing barcode data, sellers can identify trends, monitor inventory levels, and adjust their strategies accordingly.

Utilise Amazon product barcode data to:

  1. Track Sales Trends: Monitor which products are selling well and which are not. Use this information to adjust your inventory and marketing strategies.
  2. Analyse Market Performance: Identify market trends and consumer preferences to tailor your product offerings and marketing campaigns.

Successful Amazon Sellers Using Barcodes

Many successful sellers attribute their growth to efficient barcode usage. They achieve better inventory management, reduced errors, and improved customer satisfaction. For instance, sellers who use barcodes effectively can quickly locate products, fulfil orders faster, and maintain accurate inventory records, leading to smoother operations and happier customers.

Lessons Learned from Barcode Implementation

Common challenges include incorrect barcode labelling and data entry errors. Overcome these by following best practices:

  1. Regularly Audit Your Barcode Processes: Conduct periodic audits to ensure that all barcodes are correctly labelled and entered into your inventory system.
  2. Train Staff on Barcode Usage: Ensure that your staff is well-trained in scanning and handling barcodes to minimise errors and improve efficiency.

Future Trends in Barcode Technology for E-commerce

Advances in Barcode Technology

Emerging trends in barcode technology include integration with IoT devices, and enhanced scanning technologies. These innovations promise to further improve supply chain efficiency and accuracy, making barcodes even more valuable for e-commerce operations.

Preparing for the Future

To stay ahead in the evolving e-commerce landscape, sellers should:

  • Keep Up with Technological Advancements: Adopt 2D barcodes to store more information about the product in an optimized manner. 
  • Regularly Update Your Barcode Practices: Continuously refine your barcode processes to ensure they remain efficient and effective.
  • Invest in Modern Scanning Equipment and Software: Upgrade your equipment and software to take advantage of the latest features and improvements.

Conclusion

Barcodes are indispensable for Amazon sellers, facilitating inventory management, operational efficiency, and compliance. By leveraging barcodes effectively, sellers can enhance their marketplace growth and maintain a competitive edge. Start utilising barcodes today to unlock their full potential and drive success in your e-commerce business.

Frequently Asked Questions

1. How do I generate a barcode for Amazon?

To generate a barcode for Amazon, register with GS1, purchase a GTIN, and assign it to your product. This GTIN will be used as your product’s barcode.

2. Where do I get barcodes for my Amazon products?

You can get barcodes from GS1, the official global standards organisation. GS1 is the only authorised source. 

3. Does my product need a barcode for Amazon?

Yes, Amazon requires a unique barcode (GTIN) for each product listing to ensure proper identification, tracking, and inventory management.

4. How to get a barcode?

Register with GS1, purchase a Company Prefix or single GTINs, and assign the GTINs to your products. Ensure to follow the guidelines for accurate barcode generation.

5. How much does a barcode cost?

The cost of barcodes varies based on the number of barcodes and the annual sales turnover. For example, for companies with a turnover of up to 5 crores, 100 barcodes for one year cost ₹44,890, while 1,000 barcodes for one year cost ₹48,430.

6. Can I buy one barcode?

Yes, GS1 offers single GTINs for small businesses with limited products. This is a cost-effective option for sellers needing only a few barcodes.

 

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