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Month: June 2017

ShopClues to Improve Their Google Shopping Ads and Their Product Item Master

Posted on by Nitesh Agrawal

Unicorn e-commerce platform, ShopClues, is the latest to subscribe to GS1 India’s DataKart service.

Several compelling reasons have prompted ShopClues to subscribe to DataKart such as:

Access to GTIN (EAN code) for each product to meet Google’s requirements

Most e-commerce platforms rely on Google to advertise and sell their products online. In order to do this, advertisers have to submit GTINs as part of their Google Shopping feed. While most brand owners assign unique GTINs to their products, sellers don’t always have the latest/right information, making it a time-consuming process for ShopClues to source the information. ShopClues can now source latest product GTIN information, along with its associated product attributes directly from DataKart, streamlining the process.

Reduce customer confusion while shopping online

Online shoppers solely depend on product descriptions, specifications and images to make purchase decisions. Conflicting or slightly different descriptions about a product can confuse them.

ShopClues has identified that by using the standardised and detailed product description and specifications, available through DataKart, they can ensure consistent information is visible to shoppers, even when sold by different sellers, thereby increasing the probability of sale. Sourcing product data from DataKart will also ensure the data is accurate, trusted and timely as the information is provided directly from brand owners themselves.

Reduce product listing time for sellers

ShopClues also envisions the time sellers take to list products on their platform will reduce due to DataKart. Today, sellers input product descriptions and specifications for each product. Now that product information will be sourced directly from brands (not sellers) through DataKart, sellers will not be required to input the data again at their end, which would speed the product listing process.

Build an accurate item master

Another advantage ShopClues expects from their DataKart subscription is the ease to maintain a unique item master/product catalogue by considerably removing duplicate product entries.

With access to accurate product data, other benefits, such as responding faster to shopper search query online (by matching queries to product catalogues) to recommending similar products based on shopper preferences, are possible.

Upload FSSAI License Number and Take A Step Towards Smart Labelling

Posted on by Nitesh Agrawal

FSSAI recently sent a letter to Industry asking them to publish FSSAI license numbers along with other product attributes for all food products to the Smart Consumer mobile app, developed by the Department of Consumer Affairs, Government of India.

To share detailed information on this requirement and to assist Industry in its compliance, GS1 India conducted a series of webinars over the last several weeks. Through these webinars, steps/actions companies need to take in order to make their product information visible to consumers through the Smart Consumer mobile app, were shared.

The app draws FSSAI information along with other core product information from GS1 India’s DataKart service, which allows brand owners to upload, store and share accurate product information and images in a standardised and structured manner.

The advantages for brands in sharing product information through the Smart Consumer app are:

  • Easily share product information that may be difficult to read on the product package due to limited space
  • Give consumers access to more information that could ever fit on a package label
  • Meet all labelling and marking regulatory requirements

This initiative is a step towards furthering the vision of Digital India by utilising alternative means (other than product label) such as Smart Labels, to share required regulatory compliance information with consumers, which could be beneficial to both brands and consumers.

Over 125 Companies Sign Up for DataKart Premium Services

Posted on by Nitesh Agrawal

Companies of all sizes across product categories are seeing tremendous value from DataKart’s premium features which allows them to share detailed product information with retailers, online shopping sites, and consumers.

Over 125 companies, which include Cargill India, Heinz, Parle Products, S.C. Johnson Products, Studds Accessories, Panasonic Appliances, Surya Roshini, Hamdard, Usha Shriram Enterprises, Bikanerwala Foods, MTR Foods, Pro Nature Organic Foods, Spicejet Merchandise, Thermocool Home Appliances, Mysore Sangam Agarbatti Works, Dalmia Continental, Duncans Tea, Bliss Chocolates, and Debon Herbals, among others have subscribed to DataKart’s premium features.

With their premium subscription, these brand owners can share standardised, structured product data seamlessly and in real-time with their trading partners. Potential benefits they are expecting to gain from this include:

  • Speed go-to-market time with faster listing of new product introductions and promotions
  • Share structured product data with kirana stores across the country through integration of DataKart with POS applications
  • Save time and effort by entering each product’s information only once and sharing it with multiple retailers/online shopping sites at one go in their required formats
  • Improve fill rates and increase product sales by eliminating ordering and dispatch mismatches through matching of retailer article codes with EAN codes
  • Receive instant acknowledgements from retailers/online shopping sites on product changes, promotions and new product introductions
  • Reduce time spent in updating product data for retailers on an ongoing basis
  • Become GST compliant by mapping product EAN code with its corresponding Harmonised System (HS) code

Consumers are Increasingly Using Smart Consumer Mobile App to View Product Details, According to Report

Posted on by Nitesh Agrawal

The Smart Consumer mobile app of the Department of Consumer Affairs, Government of India was launched last year, to enable consumers to digitally access product information on their smartphones and to connect consumers directly with brand owners.

The app receives its regular feed of product data from DataKart. A product’s information is displayed every time its barcode is scanned using the app.

Usage reports of the Smart Consumer mobile app show, over 12000 products have been scanned by consumers across India to view product details.

While consumers successfully viewed product details of brands that have uploaded their product information to DataKart, those that have not, are missing out on the opportunity to directly promote their products to consumers.

Don’t miss out on this opportunity to maximise your product’s visibility and grow your business. Upload and publish your product information from DataKart to the Smart Consumer mobile app today.

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